1. Introduction 1. Internet finance detonated the financial industry. In 2013, there were too many financial innovations. The protagonists of financial innovation were not just old financial faces such as banks, securities firms, and fund companies. Internet companies emerged as disruptors, and the "dark horse" of Internet finance followed suit.
The emergence of Alibaba’s “Yue’E Bao” detonated the entire industry.
After Yu’e Bao, WeChat’s WeChat Pay, Tencent Fund Supermarket, Sina Weibo Wallet, Baidu’s “Baifa”, “Sanma” *** launched Zhongan Online, JD.com’s “Jingbaobei” financing can be obtained in 3 minutes
Business, Internet giants have quickly penetrated into China's financial industry in a low-key but rapid manner, and issued "challenge letters" to the financial industry one after another as disruptors.
As of December 31, 2013, the number of Yu’ebao customers reached 43.03 million, with a scale of 185.3 billion yuan.
It is no exaggeration to call 2013 the first year of Internet finance. Internet finance is encroaching on the territory that originally belonged to the traditional financial industry.
What is Internet finance?
What are the challenges in the development of the financial industry?
How does the western financial industry meet the challenges?
2. Characteristics and advantages of Internet finance. In theory, any Internet application involving broad finance should be Internet finance, including but not limited to: third-party payment, sales of online financial products, credit evaluation and review, financial intermediaries, and financial e-commerce.
etc. mode.
1. The two outstanding advantages of Internet finance are cost advantages: conducting business in the virtual space, finding customers and completing payments are all done online, without huge business outlet fees. With its advantages in information processing capabilities and organizational models, it greatly reduces transaction costs.
Cost; Information advantage: Mastering massive customer data can accurately discover and contact customers, enhancing stickiness with customers. With the help of big data processing technology, we can quickly and accurately grasp customer behavioral characteristics, including customer behavior, at a lower cost.
consumption behavior and credit rating, which is extremely convenient for Internet finance to carry out small and micro finance.
2. The unique core competitiveness of Internet finance: no threshold, low cost, transparent information, simple products, direct transactions between supply and demand, and an unprecedented safe and convenient user experience.
In areas such as small and micro enterprises and individual customers that are excluded from traditional finance, the Internet financial model is highly competitive.
3. Challenges brought by Internet finance 4. Countermeasures for the development of the financial industry in western China 1. The financial sector should embrace the Internet (1) Cooperate with Internet finance, and at the same time transform the operation methods of traditional banks according to the thinking and operation methods of the Internet; (2) Customers
Need perfect experience services anytime, anywhere, wherever you go: Build the functions and experience of the one-stop Internet service channels (such as online banking, mobile banking, community banking) provided by the financial sector to improve the availability and ease of use of the services; and
The cooperation between the three-party platforms is most beneficial to improve the availability of financial products and to be able to smoothly provide services such as payment and settlement, investment and financial management, and credit financing, so that customers can reach them when they need them.
(3) Innovative service model: Strengthen the cooperative innovation of various financial institutions, give full play to their own advantages, and realize truly smart financial institutions, which can start from both online and offline aspects; build an open system based on the integration of Internet technology and traditional business
A new Internet financial service platform, a "four-in-one" new service model of smart outlets (fixed location services) + community financial institutions (such as banks, near users) + online finance (virtual space) + account managers (mobile customer services)
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2. From the perspective of inclusive finance, innovate financial organizations and business mechanisms to improve the depth and breadth of services for farmers, small and micro enterprises, and disadvantaged groups.
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