Bitauto News On October 27, Chery Commercial Vehicles launched its brand renewal strategy for Karry. The Chery Chitu platform and its first superior model were launched on-site, and the "Karry Wealth Creation + Ecosystem Alliance" was launched.

After the press conference, the three leaders of Chery Commercial Vehicles were interviewed by the media. They answered questions from the media and discussed together the starting point for the refresh of the Karry brand, as well as the future development layout and innovative marketing measures of the Karry brand.

Wang Cheng, deputy general manager of Chery Commercial Vehicle Company and general manager of Karry Automobile Wang Cheng: We found that a group wants to be bigger, especially when the automobile group develops to a certain stage, the scale effect is very important. I was also there at the time.

The company has studied the entire automobile group in the world and its development patterns, which include not only passenger cars, but also other parts and components, including commercial vehicles. In this case, we have developed the idea of ????developing both commercial and passenger cars.

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There is not much investment in the front, because the development of passenger cars itself is okay.

However, with the rapid economic development, the competition for passenger cars has actually become fierce. At the same time, our Chinese automobile consumer market and commercial vehicles have been growing at a high rate. From within the group, we must use our resources

Make full use of our engine technology, especially all aspects of automobile chassis technology, and the supporting system of parts and components.

As for commercial vehicles, we have been based in Henan from the beginning.

Our buses also entered the top ten of passenger buses last year.

Our RV is in the process of ranking third in the segment.

Among our special vehicles, we are also among the top five in the ambulance market, and currently the volume is not too large.

Karry has a total of about 800,000 customers, but we can seize some of the opportunities in each market segment, and we are still ready to go forward.

Cars are generally similar. Generally speaking, we have technology accumulation on the one hand, especially in key parts and engines. We have accumulated technology for such a long time.

In addition, our understanding of the market and customers is relatively deeper in terms of passenger cars. What is the current trend in commercial vehicles?

Many customers are young, and young customers have high requirements for comfort.

We who make passenger cars have the technology for commercial vehicles and the understanding of customers. This is our advantage. However, we do not rule out the fact that we have some obstacles to overcome. Most of our supporting systems are still for passenger cars.

As for the car system, we have to continue to work on this.

The first international market, our Chery has been the mainstream of Chinese automobiles in China for 18 years. We have many mature networks and APPs abroad. In this way, the internal and external circulation of our international and domestic markets has started.

The second one is our development system for special-purpose vehicles. Chery’s early development system included sanitation vehicles, health and defense vehicles, etc. It has done a lot of in-depth research in the field of special-purpose vehicles. Special-purpose vehicles are currently being segmented.

The market is also the previous series.

The other is the layout of new energy. After the layout of our new energy logistics vehicles, we were basically the industry leader in 2017, 2018, and 2019.

In addition, we are in the aspect of intelligent network connection, which is technology. We are not purely engaged in commercial vehicles. We are originally engaged in passenger cars. Passenger cars have a lot of intelligence, some good technology, sense of technology, and comfort.

There are many things we can add. Relatively speaking, our cars pay more attention to appearance, interior, and comfort, which exactly meet the requirements of current customers. We want to be in a leading position in the industry in these four aspects.

Chen Junsheng, General Manager of Karry Marketing Company Chen Junsheng: In my report this morning, I also mentioned that we will create Karry’s exclusive wealth creation + ecosystem. How can we participate in this?

Divided into several aspects: The first product we are developing now. Our research and development starts from the scenario. What kind of products do real users need for tools?

Many of our engineers have gone to our terminals, to our dealers, to our markets to truly meet customer needs, and we are very close to practicality.

Secondly, if we really want to build this *** Tongfu, we still need to pay attention to alliances. We are now cooperating with many platforms. We must use all our transportation capabilities as the core of the differentiation we bring to our customers. As our main engine factory

a content.

You use my products, I will find the supply for you, and I will graft the supply for you. We have already had a good effect in some cities, we are still expanding, and we are constantly looking for such platforms to cooperate with.

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The third one is finance. Our company also has its own finance, and there are many finances in society. We just want to package our products through finance so that our users can basically enjoy low costs.

There are also many of our users who are strapped for funds and do not have more income or creative funds, so we use finance to operate in this regard.