Enterprise profile
Mengniu Dairy Group was established in June1999+1October 65438, and is a Sino-foreign joint venture. Headquartered in Lesheng Economic Park, Helinger County, Hohhot City, Inner Mongolia, it has total assets of over 6 billion yuan, 29,000 employees and dairy production capacity of over 3.3 million tons/year. Up to now, Mengniu Group has established more than 20 production bases in 15 provinces and cities nationwide, with more than 300 products in three series: liquid milk, ice cream and dairy products. With excellent quality, the products have won the honorary titles of "China Well-known Trademark", "National Brand", "China Well-known Trademark", "National Inspection Exemption" and the first comprehensive satisfaction of consumers. At present, Lenovo in IT industry, Bei Ya Shidun in cosmetics industry, Alibaba in network industry and Haier in electrical appliance industry are all top brands in the industry and one of the most valuable brands in China.
Products cover the domestic market and are exported to Mongolia, Southeast Asia, Saipan, Hong Kong and Macao and other countries and regions. After seven years of business, they have created the world-famous "Mengniu Speed" and "Mengniu Miracle". By the end of 2005, the income from main business increased from RMB 37 million to RMB 654.38+RMB 08 million, with an average annual increase of 654.38+0.58%. The annual tax payment increased from 65.438 million yuan to 487 million yuan, with an average annual increase of 654.38+0.80%; The net profit increased from 530,000 yuan to 456 million yuan, with an average annual increase of 208%; The market share of main products has reached more than 30%; The sales volume of UHT milk ranks first in the world, and the sales volume of liquid milk and ice cream ranks first in the country; The export volume of dairy products ranks first in China. As a key leading enterprise in national agricultural industrialization, Mengniu has established more than 3,700 milk stations in the surrounding areas of its production base, so far it has purchased more than 6.5 million tons of fresh milk, distributed 654.38+0.2 billion yuan of milk to farmers and herdsmen, and distributed more than 4.2 billion yuan of milk in 2005 alone. At present, the average daily milk collection reaches nearly 9000 tons, ranking first in the industry. In terms of social welfare undertakings, it took the lead in donating120,000 yuan to fight SARS in 2003; In 2004, it donated more than 30 million yuan to teachers nationwide; On June 1 day, 2004, Mengniu was successfully listed in Hong Kong. In 2005, he invested 6,543,800 yuan to participate in the establishment of Hohhot Dairy Cow Risk Fund, and Chairman Niu Gensheng donated all his personal shares to set up the "Old Cow Special Fund"; In 2005, Mengniu Dairy Group and Hunan Satellite TV jointly created the "Mengniu Yogurt Super Girl" youth girl show, which shocked the whole country; In 2006, he actively responded to the call of the Prime Minister and took the lead in donating milk to 500 primary schools in poverty-stricken areas throughout the country for a period of one year. It is estimated that 754.38+million pupils will benefit, with a total value of 654.38+1100 million yuan. At present, Mengniu Group is striving to become one of the top 20 dairy companies in the world in 20 1 1 year.
On September 19, 2008, the General Administration of Quality Supervision, Inspection and Quarantine revoked the title of China famous brand liquid milk product of Inner Mongolia Mengniu Dairy Group Co., Ltd.
Interview between Niu Gensheng and Niu Gensheng Nine years ago, Mengniu people erected the banner of Mengniu for the first time on the vast grassland in Inner Mongolia, and built the cornerstone of Mengniu on a wasteland. Nine years later, Mengniu Group has been able to compete with Yili Group, the first powerful dairy enterprise in China, and is called "grassland dairy industry". How did Mengniu build its brand into a top brand in china dairy in just six years? Niu Gensheng, chairman and president of Mengniu, told the secret of Mengniu brand creation.
equity structure
According to the prospectus of Mengniu Dairy, Mengniu Dairy had six major shareholders before listing, namely Yinniu Company (44.8%), Jinniu Company (2 1. 1%), Niu Gensheng (6. 1%), MS Dairy (8.7%) and CDH.
Among them, the latter three companies were established by Morgan Stanley, CDH Investment and Win-Win Investment respectively for investing in Mengniu, while Jinniu Company and Yinniu Company were overseas companies registered in BVI on September 23rd, 2002 by Mengniu executives and "executives of companies related to Mengniu business" respectively. Jinniu Company is composed of Mengniu executives, with 0/5 shareholders/kloc, and Niu Gensheng holds 28% of the shares.
On July 7th, 2009, a new company composed of China COFCO and Hopu Fund (70% owned by COFCO) acquired 20% equity of Mengniu at HK$ 6 17.6 per share, and COFCO became the largest shareholder of Mengniu!
If a brand wants to have a good reputation, it must be creative and know how to publicize.
1999, when Mengniu was founded, its strength was weak. How easy is it to create a famous brand? But everything has two sides. Yili is not only a strong opponent, but also an example for Mengniu to learn. Ok, let's carry it on the shoulders of giants. So the idea of "building the second brand of Inner Mongolia dairy industry" was born. As we all know, the first brand of Inner Mongolia dairy industry is Yili, but who is the second brand of Inner Mongolia dairy industry? Nobody knows. As soon as Mengniu was born, it proposed to build a "second brand", which is equivalent to leaving all competitors behind and occupying the commanding heights of less than one person and more than 10,000 people for itself.
A good idea came out. How to spread it effectively? Niu Gensheng's idea is: "It must be sensational and can't spend more money." At that time, the street sign advertisement in Hohhot was just budding, and few people did it. Niu Gensheng realized this was an opportunity, so he found the person in charge of the street sign advertisement. He said, "if your brand doesn't advertise for a long time, it will go on indefinitely, and a small shortage will cause a big shortage;" If Mengniu has been working for 3 months, someone will realize its value and buy 100 people alone. Therefore, we use your media a lot, in fact, we are advertising for you. If you only charge for the work, you will become a big winner. " The person in charge thought this was reasonable, so he sold it to Mengniu at cost price for more than 300 street sign advertisements for three months. So, that year, all the main streets in Hohhot were covered with red billboards of "Mengniu Dairy, Building the Second Brand in Inner Mongolia". In this way, Mengniu started the first shot of entrepreneurship, which shocked the whole grassland. Under the signboard of "second brand", it achieved sales of 37 million in the first year.
Those who are good at capturing business opportunities win.
June 2003 65438+1October 65438+June. The smooth return of Shenzhou 5 is an epoch-making event in the history of the Chinese nation. For marketing, this is a golden opportunity. Mengniu just saw this and said, "Raise your right hand and cheer for China!" As a slogan, the advertisement of "special milk for astronauts" was launched, which appeared on street signs and buildings in big cities such as Beijing, Guangzhou and Shanghai, and Mengniu advertisements on the streets of more than 30 cities across the country were also everywhere; Mengniu's TV advertisements also appeared in the programs of dozens of TV stations across the country, and "delivery-supply-docking" appeared simultaneously on the channels of central and local TV stations, which was impressive. At the same time, the newly packaged milk with the logo of "Special Milk for Astronauts" and many corresponding pop and publicity pages also appeared in various stores and sales terminals immediately. For a time, Mengniu's propaganda offensive was unstoppable. It is precisely because of this opportunity that Mengniu's sales have also increased substantially.
A mountain can accommodate many tigers.
Mengniu people understand that only by creating a harmonious living environment can they get a chance for smooth development. During the birth and development of Mengniu, the relationship with Yili was very tense. However, Mengniu believes that competition can win-win, and there are many tigers in one mountain. Since Mercedes-Benz and BMW can keep pace in Germany, Pepsi-Cola and Coca-Cola can jointly lead the global beverage market, and Mengniu can develop and grow together with grassland dairy brands such as Yili. As a result, Mengniu shouted the slogan "Prairie brand is glorious, and it will be damaged for a while", and then put forward the slogan "Come on for Inner Mongolia", trying to find a way to live in harmony with competitors and implement the "* * * win-win strategy". From September 2000 to February 20001,Mengniu launched a public service advertisement-"Come on for Inner Mongolia, China is the milk capital". In more than 300 light box advertisements, Mengniu not only promoted the Inner Mongolia enterprise team, but also improved its image by taking advantage of the situation, among which Yili, Mengniu's biggest competitor, ranked first. In addition, on the packaging of ice cream, Mengniu directly printed the words "Strive for national industry and learn from Yili". Mengniu is so humble that it has nothing to say to its competitors. Depression, then accumulation; Bend and then hit; Mengniu used its humility to promote mutual learning and promotion among regional brands, and promoted the whole grassland dairy industry to enter a stage of healthy competition, which not only won a good development environment for itself, but also established a good brand image for the enterprise. "A small victory depends on wisdom, and a big victory depends on virtue". Mengniu is following the motto of the pioneer Niu Gensheng, exploring its own brand market again and again with superb creativity, and maintaining its brand image again and again with noble morality. Through unremitting efforts, Mengniu people have achieved themselves, and through unremitting efforts, Mengniu people have been refined into today's world-famous brand-Mengniu Dairy.
Mengniu Dairy Group has created the myth of the rapid development of private enterprises in China. Since the establishment of 1999, Mengniu's ranking among dairy enterprises in China has risen from116 to the first place in just five years. On February 3, 65438, Mengniu made another amazing move-spending 200 million yuan to build Mengniu Aoya Demonstration Ranch in Hohhot. This ranch combines the techniques of planting grass, raising cattle and milking in Europe, America, Australia and Asia, and is simply a "Ranch United Nations". What is Mengniu's intention? A few days ago, the reporter interviewed Niu Gensheng, chairman and president of Mengniu Dairy Group in Hohhot.
Mengniu established the "Ranch United Nations".
Reporter: This ranch is not so much a down-to-earth dairy farm as a deliberate global ranch display.
Niu Gensheng: Ranch United Nations is really for demonstration. This ranch is located in Hohhot and Linger County, covering an area of 8,848 mu. There is a circular visiting hall in the center, and there are three demonstration areas outside the hall: the milking demonstration area is next to the exhibition hall; The milking area is connected with the cattle raising demonstration area; The periphery is the pasture demonstration area.
In the milking area, you can see the most modern milking platforms in the world, such as the "robot" of small European pastures, the "turntable" of medium-sized Australian pastures and the "fishbone" of large American pastures. There is only one milking robot in China at present. Milking robots provide all-weather service for cows. Cows can be milked at any time as many times as they want. Every time, the robot will patiently work according to the procedure of "cleaning the breast-massaging the breast-milking", and there will be music accompaniment when milking, so that the cows can milk in a happy mood. Another example is the "turntable" platform in Australia, which can milk 60 cows at a time. After the cow got on the turntable, she milked while eating grass and turned around to finish milking.
Reporter: Will you lose money and make money by building such a large and comprehensive "Ranch United Nations"?
Niu Gensheng: Besides showing, this ranch is also a real business entity. The ranch is jointly invested, designed and built by Mengniu Dairy Group, Australia Australia Asia Company and Indonesia Linsan Group. With a scale of about 10,000 heads, it is a large-scale pasture with the largest scale benefit in China. This ranch was built and managed by professionals from seven countries, including China, the United States, Britain, Australia, Indonesia, New Zealand and Singapore, and imported foreign cattle raising technology: foreigners introduced foreign cattle, built foreign pastures, and produced milk for Mengniu with foreign management, technology and equipment.
Different from the previous practice of focusing on the introduction of cattle, Mengniu built this demonstration pasture and made a fuss about "milk" for the first time. Foreigners come to China to raise cattle in order to make money by selling milk. The trade is milk, not cows. Therefore, it should be said that they bring high-yield dairy cows in the world, and the average annual milk output of each dairy cow is between 8 tons and 10 tons. Every year, thousands of descendants of excellent cattle enter the family pastures of people around China. If you do this, you will definitely not lose money, but you can also make money.
See how foreigners raise cattle.
Reporter: Did Mengniu build this ranch for a show to pursue a sensational effect, or did it have other considerations?
Niu Gensheng: Not for show. The fundamental purpose of Mengniu is to promote the way of raising cattle in China to keep pace with the world. Although Mengniu has helped millions of dairy farmers get rid of poverty and become rich, the way of raising cattle in China is too backward! 80% of cows in China are still scattered in dairy farms, and there are problems in quarantine, milking, collecting and transporting milk. I often visit pastures all over the world. There are thousands of cows in a foreign ranch, but many of our dairy farmers still stay at the stage of one household. A Niu Yi produces three or four tons of milk a year, less than half of others. The gap is too big!
The completion of international demonstration pasture has brought about a revolution in concept, which is more important than the introduction of cattle and technology. Imagine how many of us are qualified to go abroad. Even if you have the conditions to go abroad, you don't have the conditions to visit dozens of pastures in more than a dozen countries around the world. Mengniu, on the other hand, allows dairy farmers (especially large cattle farmers) and village heads, townships, county heads, mayors and even governors in China to visit the world's grass planting technology, cattle raising technology and milking technology in a small environment within one hour. You can really see, "foreign cows are raised like this!" This is more demonstrative and impactful than listening to ten thousand stories.
Reporter: How much can this ranch benefit Mengniu?
Niu Gensheng: The benefits are limited. However, our ideal is "a hundred years of Mengniu, strong milk to promote agriculture". Mengniu is already the boss of china dairy, and the boss will be like the boss. After the demonstration ranch is completed, anyone can visit it, including our competitors. Everyone can come to learn, and in three to five years, China's technology of planting grass, raising cattle and milking can quickly meet the century-old experience and technology of developed countries in Europe and America! This is a great event to promote the development of china dairy. The evaluation of the insiders is that the international demonstration pasture is a landmark event in the development history of dairy industry in China, which indicates that dairy farming in China will develop from decentralized farming to large-scale, intensive, scientific and international.
Want to be the world's dairy boss
Reporter: You mentioned that Mengniu's strategic goal is to become the leader of professional dairy products manufacturers in China and even the world within 5- 10 years. Mengniu is now the boss of china dairy. How can we become the world's largest dairy industry?
Niu Gensheng: Mengniu Dairy has been making development strategies and integrating effective global resources from the perspective of international competition. On June 5438+February 65438+February 09, 2002, world-renowned investment institutions such as Morgan Stanley, CDH Investment and Win-Win Investment invested 26 million US dollars in Mengniu. Investors are optimistic about the good development trend of Mengniu, while Mengniu values the internationalization background of investors. The injection of these international financial capitals has made our equity structure more reasonable and our management more standardized. Mengniu successfully went public in Hongkong this year, and it also spent the money of global investors to do things in china dairy.
[Edit this paragraph] Mengniu quality problems
The National Business Daily was informed yesterday that the AQSIQ sent an official letter to the Quality and Technical Supervision Bureau of Inner Mongolia Autonomous Region on February 2, asking it to order Mengniu Company to ban the addition of OMP to Telunsu milk. The official statement about "OMP" was published for the first time. In this official letter, the General Administration of Quality Supervision, Inspection and Quarantine put forward a regulatory opinion: "In view of the fact that the safety of OMP has not been clearly defined in China at present, IGF- 1 substance is not a traditional food raw material, nor has it been included in the use standard of food additives. If the above substances are artificially added, it does not conform to the provisions of existing laws and regulations. Please order Mengniu Company to prohibit the addition of the above substances and notify Mengniu Company. If the company thinks that OMP and IGF- 1 are safe, please provide relevant materials directly to the Ministry of Health in accordance with legal procedures and apply to the Ministry of Health for a decision on whether to allow OMP and IGF- 1. " This is the first official statement of Mengniu "OMP" incident. It is understood that there have been problems about Mengniu Telunsu milk containing OMP and IGF- 1 in newspapers before. At the beginning of this year, the Quality and Technical Supervision Bureau of Inner Mongolia Autonomous Region submitted an inspection report on Mengniu Telunsu milk to the AQSIQ. On February 2, AQSIQ sent a letter to put forward the above regulatory opinions. Mengniu: It needs to be verified with the technical department. Director Chen of the Supervision Department of Inner Mongolia Quality Inspection Bureau confirmed to the National Business Daily yesterday that Mengniu Group has submitted relevant materials to the Ministry of Health for approval. "I don't know if there is any harm, but the company has done experiments to prove that there is no problem with OMP added in Telunsuli, but everything must be listened to by the Ministry of Health." Director Chen said. In addition, Director Chen told the reporter that according to the requirements of the General Administration, the "Telunsu" produced by Mengniu after February 2 no longer contains OMP substances. The reporter contacted Zhao, spokesman of Mengniu Group twice last night. She said she was in a meeting outside. I don't know this matter, so I need to check with the technical department. When investigating in a large supermarket in Beijing, the reporter found that the Telunsu OMP milk produced on February 3rd has been put on sale. At the same time, the production date is before February 2, and Telunsu is also on sale. Mengniu's exclusive response: Netease Finance has not received a notice to stop using "OMP" and connected with Mengniu Company for the first time. Yao Haizhou, vice president of the company, responded that the company has not received the official notice from AQSIQ. Yao Haizhou said that Mengniu Company had sent "OMP" to the AQSIQ for identification before, and did not get a reply harmful to human body. At the same time, Yao Haizhou said that "OMP" is used in dairy products in Japan and the United States, and it has never been heard of being harmful to human body. For the next step, Yao Haizhou said that if he receives a formal notice from the state, he will be required to stop production; Mengniu will actively communicate and cooperate with relevant departments. It is reported that Mengniu Telunsu is still in normal production. Background information: Telunsu's positioning: The interim report of Mengniu Dairy in 2008 shows that the liquid milk business is the main business, accounting for 86. 1% of the group's income, ranking first in the country in market share. In the liquid milk business, UHT milk accounts for 65.8%, and the rest are milk drinks and yogurt. Therefore, more than 50% of Mengniu's income comes from pure milk products and high-end brand Telunsu OMP products. Under normal circumstances, it maintains a high growth rate of more than 30% every year. According to the survey data, the market share of Telunsu OMP products launched by Mengniu in 2007 in the high-end dairy market in 2007 was 7 1.2%. OMP and IGF- 1 According to Mengniu's product manual, OMP is a kind of milk protein from milk, which is helpful for the formation or repair of human tissues. IGF- 1 insulin-like growth factor "is an essential active protein polypeptide in the physiological function of growth hormone.
[Edit this paragraph] Mengniu corporate culture
I. Introduction of Mengniu
1, Mengniu logo meaning: it is the ideographic modeling of the enterprise name "Mengniu". With a thick and elegant horizontal pen, it symbolizes the vast and fertile land of Inner Mongolia, and its unique geographical advantages show that the development conditions of the enterprise are right in time and place. The horn is as strong as a peak, which shows the tenacity and diligence of cattle and symbolizes the positive, steady and enterprising enterprise concept.
The whole logo is dominated by white and green, highlighting the theme of pursuing nature and staying away from pollution.
The party and the government have given us opportunities for development, and we should make our due contribution to the party and the people. -Niu Gensheng
3. In the name of Mengniu, the enterprise regards the diligence, tenacity and dedication of cattle as the lofty enterprise spirit, arousing people's closeness and awe of cattle, and also the pursuit of truth, goodness and beauty, symbolizing the prosperity of obedient cow spirit in the enterprise.
4. This product is named after Mengniu, symbolizing the cow from Inner Mongolia prairie. She eats grass and milks pure fresh milk. This unique resource advantage has created a natural good brand.
5. The development of Marxism is the leading factor in the corporate culture construction of Mengniu Dairy Group; Socialist values are the core of corporate culture construction of Mengniu Dairy Group. "Deng Xiaoping Theory", "Theory of Three Represents" and Scientific Outlook on Development are the soul of corporate culture construction of Mengniu Dairy Group. Socialist morality is the principle of corporate culture construction of Mengniu Dairy Group. Socialist harmony is the foundation of corporate culture construction of Mengniu Dairy Group. Superior environment is the guarantee of corporate culture construction of Mengniu Dairy Group. Good image is the external expression of Mengniu Dairy Group's pursuit of corporate culture construction; Innovation is the magic weapon for Mengniu Dairy Group to grow healthily, continuously and rapidly.
Second, corporate culture.
1. Chairman's motto: Small victory depends on wisdom, and great victory depends on virtue; Do things seriously and honestly.
2, the company's purpose: to provide quality milk food for every consumer's physical and mental health.
3. The company's professional orientation: Mengniu will make milk prosper agriculture for a hundred years and become a milk manufacturing service provider dedicated to human health.
4. The company's mission:
1. Build an excellent enterprise with international competitiveness for the country.
2. Create a century-old world brand for the nation.
3. Help to improve the health and quality of consumers.
4. Build a platform for employees to realize the value of life.
5. The company's strategic goal: forge ahead, persist in scientific development, strive for innovation, integrate global effective resources, and make the company a leading dairy manufacturer in China and even the world.
6. The company's development strategy: scientific management, quality assurance, market expansion and efficiency improvement. Win market and brand advantages with quality advantages and service advantages, and strive to make the company a world-renowned "Hundred Years Mengniu".
7. The Company promises that:
For consumers: provide green dairy products and spread health concepts. To customers: win-win cooperation and common development.
To shareholders: highly responsible and long-term return. For employees: education and training to achieve life.
To the society: operate according to law, promote agriculture with strong milk, protect the ecology and give back to the public.
8, the company's entrepreneurial spirit: sincere unity, courage to struggle, learning and innovation, the pursuit of Excellence, advancing with the times, serving the motherland.
9. The company's employment principles: openness, justice and fairness; Only virtuous people can be reused without exception, only those without virtue can be cultivated and used, and those without virtue can be restricted from hiring, and those without virtue cannot be resolutely used.
10, the company's business philosophy: unite people with culture, control human nature with system, and achieve life with brand.
1 1. The company's pursuit: training first-class employees, building first-class teams, using first-class equipment, implementing first-class management, producing first-class products, providing first-class services and shaping first-class brands.
12, management policy of the company:
Service, coordination, guidance, supervision and evaluation.
Service-the superior serves the subordinate, the organ serves the grassroots, the previous working procedure serves the next working procedure, and the employees serve the customers and consumers.
Coordination-coordinate the relationship between enterprises and the government, enterprises and brother units, internal departments and employees.
Guidance-comprehensive guidance, business guidance, when the coach is not an athlete, not leapfrog management.
Supervision-conduct all-round and whole-process supervision and inspection of subordinate departments and personnel.
Assessment-the implementation of full, all-round assessment, and linked to wages.
13, the company's quality target: the factory qualified rate of products reaches 100%.
14. Product features: hygiene, naturalness, purity, high quality, freshness, health and fashion.
15, the essence of corporate culture:
(1) stresses honesty, and superiors stress honesty to subordinates; The lower level is honest with the higher level; Enterprises are honest to customers and consumers; Enterprises are honest with the government; Enterprises are honest with their partners; Honesty is emphasized between people.
(2) compete with yourself, first find the reason from yourself and surpass yourself.
16, Mengniu "; Former management "; Idea: all opportunities are grasped before coming; All hidden dangers are eradicated before the outbreak; All competition begins with design.
17, code of conduct for employees of the company: abide by the law, be honest and self-disciplined, be considerate in service, be civilized in language, love and respect their jobs, operate according to the rules, put quality first, strive for perfection, work hard, practise economy, keep good appearance, pay attention to hygiene, unite with comrades, be honest and trustworthy, take care of public property, pay attention to public morality, and work together with Qi Xin to build a civilization.
Third, the ethical chapter.
1, the sun is shining, parents are generous, gentlemen are generous, and villains succeed.
2. Success is the exertion of advantages; Failure is the accumulation of shortcomings.
Money can bring people back from the dead, but spirit can bring people back to life.
4. A person's happiness is not because he has more, but because he cares less.
You can't control others, but you can control yourself; You can't predict tomorrow, but you can grasp today; You can't win everything, but you can do your best in anything; You can't extend the length of life, but you can decide the width of life; You can't control the weather, but you can change your mood; You can't choose your appearance, but you can smile.
6. People's success depends on their own changes, not others.
7. A gentleman is harmonious but different, while a villain is different. A gentleman bears a grudge, but a villain bears a grudge.
8. This world is not the world of powerful people, nor the world of rich people, but the world of people with will. Success begins with simple repetition.
9. When people who have dispersed their wealth get together, they get together.
10, confident to win, not confident to lose; Action may not succeed, but inaction will fail.
1 1. Today you are proud of Mengniu, and tomorrow Mengniu will be proud of you.
12, how can you sweep the world without sweeping a house?
13. Many times, we often fall not on our own shortcomings, but on our own strengths.
14, the real meaning of the iron rice bowl is not to eat in one place all your life, but to eat everywhere all your life.
15, people who don't hear flattery are lucky, and people who don't hear criticism are dangerous. A true friend should tell the truth, no matter how sharp; Flattery can eat human bones without teeth.
16, behind pride is destruction, and behind arrogance is degeneration. In order to shine your own light, you don't need to blow out others' light. The most empty thing in the world is the person who is full of himself. Only those who have a career in their hearts can forget themselves.
17, it is lofty ideals that can endure hardships, and immortals that are willing to suffer losses.
18, sit still and think about yourself and talk about others.
19, people can't take money to the grave, but money can take people to the grave.
20. 80% of comedies in the world have nothing to do with money, but 80% of tragedies have something to do with money.
2 1, caring beyond ordinary people's imagination is wise; Adventure beyond ordinary people's imagination is safe; Dreams beyond ordinary people's imagination are pragmatic; It is possible to exceed the expectations of ordinary people.
22. The development of Mengniu depends on us, and our survival depends on Mengniu.
23. Leaders send money to employees, which is called caring for employees; Employees give money to leaders, which is called bribing leaders.
24, a bad temper, a bad mouth, and a good heart are not good people.
25. When you criticize others, think about whether you are perfect or not.
26, seeing others is not pleasing to the eye, first of all, their own cultivation is not enough.
27. Management is serious love, and training is the greatest welfare.
28. If you can get the system, you will get the system. If you don't have the system, you will get the regulations. If you don't have the regulations, you will make a statement.
29. Replace leadership with guidance, marketing with service, and demand with expectation.
30. The house is leaking, and only the people below know it.
3 1, the biggest problem is that you can't see the problem.
32. 98% of the brand is culture; 98% management is human nature; 98% resources are integrated; 98% of the contradictions are misunderstandings.
33. If you have wisdom, please show your wisdom; If you lack wisdom, please sweat; If you are neither wise nor willing to sweat, please leave this post.
It takes 20 years to gain a good reputation, but five minutes is enough to destroy it. If you understand this, you will do it in different ways.
Fourth, the concept of talent.
1. Without the quality of talents, there would be no quality of enterprises and no quality of products.
2. Respect knowledge and talents.
3. Keep people by career, by feelings and by treatment.
4. Respect people's moral character, attach importance to people's wisdom, acknowledge people's value, cherish people's feelings, safeguard people's dignity and improve people's quality.
5. Understand, care, love and trust others.
V. Concept of quality
1. Quality objective: the qualified rate of products is 100%.
2. Quality, taste and conduct determine the quality of the brand.
Sixth, the marketing concept.
Sales is 98% understanding of human nature and 2% product knowledge.
VII. Work concept
1. Understand life and work as a process of learning, innovation and creating meaning.
As long as the mind is not lazy, there are always more ways than problems.
Eight. idea
1, I want to succeed, I want to fail, but I never want to give up. Look for a way to succeed, not a reason to fail.
2. The weak wait for opportunities, while the strong create opportunities. There is no chance to sit, one chance to walk and two chances to run.
3. Shareholders seek return on investment, banks inject interest, employees participate as income, partners need to make money, customers need to afford it, and parents expect taxes.
4. Pay attention to dedication, but do not pursue poverty; Emphasis on learning, but not on form; Stress party spirit, but do not rule out character; Principle, but don't give up flexibility; Talk about the interests of the company, but don't forget the interests of the country and employees.
The interests of consumers, middlemen and employees can't be ignored for a day.
6. Survival by quality, development by reputation, growth by small profits but quick turnover, and customer satisfaction as the purpose.
7. Concentrate on milk and make ice cream wholeheartedly.
8. Adhere to fair competition, advocate major alliances, develop in competition and win-win cooperation.
Nine, the concept of department:
1 production department
Product equals character, and quality is life.
2 equipment department
The equipment doesn't turn, which means we are ugly.
3 sales department
We can learn the most from the most dissatisfied customers.
4 Finance Department
Committed to pre-management and practicing money service.
5 supply department
Shareholders pay a penny and divide it in half.
6 Technology Management Department
A small step in technological innovation, a big step ahead in the market. Customers can't stop paying.
7 Quality Control Department
I would rather take responsibility for the truth than excuse a lie.
8 General Manager's Office Department
Reluctantly became a habit, and habit became nature.
9 administrative department
The way of thinking determines the way out, and the layout determines the outcome.
10 Human Resources Department
Let ordinary people succeed, and let successful people stand out.
1 1 Information Department
Information is like money, and it is important to be timely and effective.
12 party-mass department
Maintain consistency with the central government and serve the needs of employees.