Translate the company's business plan 1
1 background of interpretation tasks
1. 1 task source
On June 3, 2007, 65438+February 3, 2007, taking the entrepreneurial competition as an opportunity and taking the e-commerce enterprise model as the prototype, I wrote an entrepreneurial report, expounding the selling points and sales situation of the enterprise. Based on this task book, I sorted out the specific enterprise model, marketing ideas and specific implementation plans.
1.2 environmental analysis
? Fandou music? It will be an e-commerce enterprise with translation as its main business and e-commerce as its operation mode.
China's status in the international arena is constantly improving, and its contacts with other countries are getting closer and closer. In addition, international exchange opportunities such as the Olympic World Expo will gradually show the demand for translation and simultaneous interpretation in various languages.
E-commerce is a new sales concept put forward by IBM in the 1990s, which is not surprisingly accepted by people. There is no doubt that e-commerce is also one of the sales methods with the lowest operating cost.
1.3 market analysis
In order to better understand the market environment, seize opportunities and avoid risks, we introduce SWOT analysis method.
1. 1 core competitiveness
Translation companies are not a new star industry, and many of our competitors are already large enterprises of considerable scale. In order to survive in the fierce competition, we must dig out the unique core competitiveness of enterprises.
1. 1. 1 focus on small language business.
There is no doubt that the highlight of translation is English, but compared with those competitors who have already become large-scale, Fandou Music? Still quite immature. In order to have a unique product highlight, we think that small languages are a shortcut. But focusing on small languages does not mean that we will give up English business, but will pay special attention to the business of a small language. I hope usp's marketing method can be realized, so that people can form brand identity between Fandoule and this language.
1. 1.2 e-commerce-convenient sales method
Different from the traditional concept, the trading platform we will adopt will rely more on the Internet. The client (company) of the translation must register as a member on the website of Fandoule. In this process, we will collect the corresponding member information, and the client (company) must agree to a tacit understanding of the membership code of Fandoule, so as to clarify the relationship between power and responsibility in future disputes.
1. 1.3 humanized charging method
We provide four payment methods, and the entrusting party can choose the most suitable payment method according to its own needs.
1. Bank transfer:
Payment process
Entrusted translation? Upload/send original data? Down payment? Translation? Translation? Customer comments? Payment completed
After the translation commission is reached, the customer needs to pay a deposit of 30% before the translation work can be carried out. After learning the entrepreneurial method, we will go to the Youth Entrepreneurship Network. When the translation work is completed, we will submit it to the customer for review. If we are satisfied, we will pay the rest. If you are not satisfied, the customer service and the client will come forward to negotiate and solve it.
2. Third-party payment platforms: We will cooperate with third-party payment platforms such as Alipay, Tenpay and Kuaiqian to provide customers with a safe and reliable payment environment.
Payment process
Entrusted translation? Upload/send original data? Pay a fee to a third-party platform? Translation? Translation? Customer comments? Confirm payment
3. Stored value account:
For customers with long-term cooperation intentions, we will provide them with stored value accounts. You can prepay the translation fee to your account in advance and enjoy the preferential treatment of vip members or other special services.
Payment process
Do you use a stored-value account for prepayment? Entrusted translation? Upload/send original data? Translation? Translation? Customer comments? deduct expenses
4 traditional transactions
Although e-commerce is a very convenient sales method, we will not give up the traditional business model of telephone contact or face-to-face negotiation. A cash transaction model that is still accepted.
Payment process
Entrusted translation? Send the original materials? Pay a deposit? Translation? Translation? Customer comments? Pay the rest
2 organizational structure settings
Fandoule- organization chart
Team-based enterprise structure, there are not many formal employees in the enterprise, and some employees will work part-time, which is mainly reflected in the business department. The internal organizational structure of the enterprise basically adopts the linear-functional organizational structure, which can give full play to the professional management role of various functional departments, avoid multi-head command and prevent management confusion.
1. 1 person in charge
In charge of all functional departments, master the power of the enterprise and serve as the director. Make judgments on major decisions of enterprises and supervise the work of various functional departments.
1.2 Finance Department
Responsible for organizing the economic accounting work of the whole enterprise, organizing the preparation and audit of accounting and statistical statements, reporting to the superior financial department, and organizing the preparation of financial budget and settlement in time according to the time limit stipulated by the superior. Handle a series of banking business and undertake the management function of enterprise capital flow to ensure the normal operation of enterprises.
1.3 Human Resources Department
Human resources department is mainly responsible for personnel recruitment, assessment, training and other matters, do a good job analysis of each position, manage the salary distribution and social security fund management of enterprises, do a good job in internal performance management of enterprises, and implement training plans at all stages.
1.4 electronic data processing
EDP stands for Electronic Data Operation Center.
Accurate.
As language is a very subjective thing, it is difficult to judge its quality. When entrusting, we will ask the entrusting party to fill in whether there are any special requirements for translation. Then the business department should translate and modify according to the requirements put forward by customers, so as to satisfy customers as much as possible.
2.3 Strategic stage-improving service quality
After a period of operation, we will have a group of relatively fixed translators. We can find training institutions to provide them with some outsourced on-the-job training, so that our business team will be more professional and the service quality will be higher.
2.4 strategic goal-penetrate the market from the inside out
As a start-up enterprise, it is difficult to get in touch with foreign business, so we will put more energy into domestic business. However, companies with translation needs in China are generally in contact with import and export trade. Generally, such companies have their own translation teams, and only the translation work that is more difficult or demanding will be entrusted to us.
However, those foreign enterprises that want to enter China may need our services more. Therefore, while paying attention to our main business, we will also pay attention to international business. It is planned to increase the regional selection of EN on the website and make an English version of the international business entrustment interface.
Therefore, our goal is to slowly penetrate the business abroad on the premise of doing a good job in the domestic market.
3 marketing plan
3. 1 product pricing
We adopt word-based translation pricing and subdivide products according to language, industry and Chinese-English translation.
English category: unit yuan/thousand words
English translation/ translator/ interpreter
Chinese-English translation
Regular Class
100- 120
140- 160
web technology
120- 140
140- 160
Law and finance
140- 180
160- 180
Sub-languages (French, German, Russian, Japanese, Korean): unit yuan/thousand words.
In foreign language translation
Translate Chinese into a foreign language
Regular Class
140- 160
160- 180
web technology
160- 180
180-200
Law and finance
180-200
200-220
Rare language: unit/thousand words
In foreign language translation
Translate Chinese into a foreign language
Regular Class
200-220
220-240
web technology
220-240
240-260
Law and finance
240- 160
260-280
3.2 Advertising Promotion
We have selected several advertising media that are more suitable for Fandoule:
Banner advertising: the most classic form of online advertising, and it is also an effective way for two websites to cooperate seamlessly before. It has the characteristics of low cost and wide application. According to statistics, the monthly delivery fee is about 1000 yuan.
In-car advertising: The advertising form on the back or handle of the bus has the advantages of low cost and wide delivery, but the low attention of the audience is its disadvantage. According to statistics, the monthly cost of a car is around 300 yuan.
Paper leaflets on taxis: Paper leaflets inserted behind the front seats when taking a taxi, because many white-collar workers commute by taxi. Low cost and accurate audience are his characteristics. According to statistics, the cost is about one month in 200 yuan.
Newspapers and magazines: some business magazines or periodicals. If you can advertise in these publications, it will be very accurate to convey information to the audience with translation needs. The disadvantage is that the cost is more expensive. Prices vary from publication to publication.
3.3 Network Marketing
Open multilingual online dictionary and sentence translation with a certain number of words on the home page. First, using dictionaries and sentence translation functions to browse can increase the number of visits to our website; On the other hand, the popularity of web pages will also increase.
4 Fund management
4. 1 SME financing plan
The Shanghai University Students' Science and Technology Venture Fund provides 50 million yuan annually for the fresh graduates (including graduates in graduation stage and fresh graduates leaving school), master students, doctoral students and their enterprises in Shanghai universities (including postgraduate training units), and the investment for each project does not exceed 300,000 yuan. According to the plan of Fandoule, if successful, you should be able to apply for an investment of10-150,000.
4.2 Cost budget
Expense name
a sum of money
Broadband charge
2000
Promotion expenses (including various advertising expenses)
20000
Recruitment cost
20000
Office location (100+ square)
2 1000
Server leasing
9600
The above is the total annual budget of 69,000 yuan at the beginning of the first year.
Then including the first month's salary and business expenses, the first month's expenditure is about 80 thousand yuan.
Converted into a monthly expenditure of 69,000? 12+ 1 1000= 16750
We must have at least 6.5438+0.7 million words of English translation or 6.5438+0.8 million words of small language translation to recover the cost.
5 abstract
For Fandoule, a translation company based on Ebusiness sales model, our group analyzed and interpreted the positioning, organizational structure, marketing, strategic management and fund management, and finally got the above plan, which was sorted out by the team members and submitted to the conference.
Translation company's business plan II
First, the role reflected in the project business plan
The direct purpose of compiling the business plan of the project is to find strategic partners or venture capital funds, and its content should cherish the scientific investment value of the project. Generally speaking, the larger the project scale, the longer the business plan; If the business of an enterprise is relatively simple, it can be simpler. The characteristics of a good business plan are: paying attention to products, daring to compete, fully investigating the market, explaining powerful information, indicating the course of action, showing excellent teams, good financial forecast, excellent plan summary and so on.
When applying for financing, the business plan is a vital part, regardless of whether the applicant is a venture capital institution or any other source of investment or credit. Therefore, the business plan should be complete in content, sincere in will, based on facts, clear in structure and easy to understand.
Second, the main format of international standard project business plan
(1) Project Business Plan Summary
The summary of business plan is the first thing that venture capitalists should see. It condenses the essence of business plans, reflects the whole picture of business, and is the core of all plans. It must make venture capitalists interested and eager for more information. The length is generally controlled at around 2000 words. Mainly includes the following contents:
1, company profile
2. Research and development
3. Products or services
4. Management team and management organization
5. Industry and market
6. Market strategy
7. financing description
8, financial planning and analysis
9. Risk factors
10, exit mechanism
(II) Company profile
Introduce the company's past development history, present situation and future planning. Specifically, it mainly includes: company profile: including company name, address, contact information, etc. ; The natural operating conditions of the company; The development history of the company; The company's future development forecast; The company's distinctive competitive advantage or uniqueness; The company's tax situation
(III) Research and development of the company
Introduce the personnel and capital plan invested in R&D and the goals to be achieved, mainly including:
1, investment in scientific research funds
2.R&D personnel
3, research and development equipment
4. Technical progress and development trend of the developed products.
(4) Project products or services
Entrepreneurs must introduce their product or service ideas to venture capitalists. The main contents are as follows:
1, product name, characteristics and performance use
2. Product development process
3. At which stage of the product's life cycle?
4. What is the market prospect and competitiveness of the product?
5, product technical improvement and upgrade plan and expenses
(5) Management team
When venture capitalists inspect enterprises: people? Is a very important factor. In a sense, the success of venture entrepreneurs ultimately depends on whether the enterprise has a strong management team. This is particularly important for a comprehensive introduction of the company's management team, including: the company's management organization, major shareholders, directors, key employees, salary, stock options, labor agreements, reward and punishment systems, and the composition of various departments. And show the fighting capacity and uniqueness of your company's management team as well as its unique cohesion and fighting spirit.
(VI) Project Market and Competition Analysis
Target market: it is mainly to make a reasonable and well-founded judgment on the sales amount, growth rate and total demand of products or services. Is the target market an enterprise? Arrow of management? To deliver products to their destinations, market segmentation is the positioning of enterprises. You should subdivide your target market and discuss how much sales revenue, market share and profit you want to get from it. At the same time, estimate the real potential of your product.
Venture capitalists won't believe your plan just because of a simple number. You must further analyze the factors that may affect demand, market and strategy, so that potential investors can judge the rationality of your company's goals and the corresponding risks. Be sure to tell me how you came to this conclusion.
The formulation of the target market should solve the following problems:
1. What is your market segment?
2. What is your target customer base?
What is your five-year production plan, income and profit?
4. How big is your market? What is your target market share?
5. What is your marketing strategy?
Industry analysis should answer the following questions:
1. What is the development level of this industry?
2. What is the development trend now?
3. What is the total sales of this industry? What's the total income? What is the development trend?
4. What is the impact of economic development on this industry?
5. How does the government affect the industry?
6. What determines its development?
7. What is the essence of competition? What kind of strategy do you adopt?
8. What are the barriers to enter this industry? How will you overcome it?
Competition analysis, answer the following questions:
1, your main competitor?
2. What is your competitor's market share and strategy?
3. What new developments are possible?
4. What is our strategy?
5. What are your development advantages, market advantages and geographical advantages in the competition?
6. Can you stand the pressure of competition?
7. What are the advantages of product price, performance and quality in market competition?
Marketing is a problem that venture capitalists are very concerned about. Your market impact strategy should explain the following questions:
1, marketing organization and marketing team
2. Selection of marketing channels and construction of marketing network.
3. Advertising strategy and promotion strategy
4. Price strategy
5. The market permeates the development plan.
6. Emergency countermeasures for emergencies in marketing
(seven) the production and operation plan of the project
The production and operation plan mainly expounds the manufacturing and operation process of entrepreneurs' new products. This part is very important. From this part, venture capitalists need to know how to purchase raw materials to produce products, relevant information of suppliers, labor and employees, production funds, factories and land arrangements, etc. The content should be detailed and the details should be clear. This part is an important basis for the valuation of investment projects in future investment negotiations and an important part of the equity held by venture capitalists.
The production and operation plan mainly includes the following contents:
1, production and operation plan of new products
2, the company's existing production technology ability
3, quality control and quality improvement ability
4 existing production equipment or production equipment to be purchased.
5. Existing production technology
6. Economic analysis and production process of products.
(VIII) Financial analysis and financing needs of the project
Financial analysis data is the part that needs you to spend a lot of time and energy to write. Venture capitalists will expect to judge the financial profit and loss of your future business from your financial analysis part, and then judge whether they can ensure their investment to get the expected ideal return. Financial analysis includes the following three aspects:
1. The historical data of the past three years and the development forecast of the next three years mainly provide the cash flow statement, balance sheet, income statement and annual financial summary report of the past three years.
2. Investment plan:
? Estimated amount of venture capital.
? How to arrange the future financing capital structure of venture enterprises
? The mortgage and guarantee conditions for obtaining venture capital.
? Investment income and reinvestment arrangements
? Proportion arrangement of equity of both parties after venture capitalists invest.
? Income and expenditure arrangement of investment funds and preparation of financial reports
? The extent to which investors participate in the company's operation and management.
3. Financing needs
Capital demand plan: the amount of funds needed to realize the company's development plan, the timeliness of capital demand and the use of funds (specify and list the use of funds). Financing plan: describe the investors the company wants and the shares it holds, as well as other sources of funds, such as bank loans.
(9) Project risk factors
Explain in detail the risks that may be encountered in the project implementation process, and put forward effective risk control and preventive measures, technical risks, market risks, management risks, financial risks and other unforeseen risks.
(10) Exit mode of project investors
Stock listing: according to the analysis of the business plan, analyze the possibility of listing the company and explain the preconditions for listing.
Equity transfer: investors can recover their investment through equity transfer.
Share repurchase: According to the analysis of the business plan, the company should explain the implementation of the share repurchase plan to investors.
Profit dividend: investors can recover their investment through the company's profit dividend. According to the analysis of this business plan, the company should explain the implementation of the equity profit dividend plan to investors.
Third, 360 Investment Information Research Center exclusively writes business plans with distinctive services.
The business plan written by 360 Investment Information Research Center presents the project information more deeply and comprehensively from a professional perspective on the basis of scientific investigation, analysis, collection and collation of relevant information by the expert team. Its main contents include: the operator's concept, market, customers, comparative advantages, management team, financial forecast, risk factors and so on. The business plan analyzes the market from large to small, from macro to micro, and describes the position that the company (project) will strive for in the market based on the data. In the aspect of comparative advantage, the strength of the enterprise itself and the strategy of its competitors are analyzed in detail; In the aspect of management team, analyze the role of each person in different positions of the company (project) from their background and experience; In the most critical financial forecast, the report will describe and analyze most financial assumptions and their financial impact in detail.
Special note: A high-quality, high-standard business plan is based on many in-depth communication between our researchers and you. Therefore, we strongly recommend that you come to the company for an interview, or we arrange someone to go to your place for field research.
1. Apply for national special funds with business plan in national standard format, pay attention to industrial development and social impact;
2. Attract foreign investment, use business plans in international standard format, abide by foreign investment policies, and ensure the interests of foreign investment;
3. Attracting venture capital, using business plans to standardize the financial industry format, avoiding project risks and ensuring returns;
4. Friendly enterprise cooperation business plan (latest report of 360 Investment Information Research Center: strategic planning report on enterprise management and business development (special for high-tech enterprise financing)), industry standard format, mutually beneficial implementation plan and prudent market evaluation;
5. The project evaluation adopts the format of expert full version of business plan, with rigorous implementation scheme and accurate income evaluation.
Fourth, the advantages of exclusive service in the preparation of international standard business plan of Rong 360 Investment Information Research Center
1. professional team: a project team composed of senior experts, doctors, senior engineers, certified public accountants, cost engineers, consultants and other professionals. The core members of the expert team have more than 10 years of project practical experience. Professionals with key links in investment projects can quickly set up a special service team with reasonable knowledge structure for your project (team members have 2+3 working experience, that is, 2 years working experience in enterprise factories+more than 3 years working experience in investment, production research, finance and consulting). The special team has integrated professional, international, investment planning, financial analysis, project management, marketing and other professionals. The business plan, project application report, project establishment report, project feasibility report, investment value analysis report, fund application report and business plan compiled by the professional team of Rong 360 Investment Information Research Center are at the leading level among peers, which is the guarantee for your successful financing, project establishment and entrepreneurship.
2. Rich case experience: By the end of February, 20 10, 10, nearly 800 major projects had been completed (all the cases provided have complete documents and contracts, which can be consulted by contracted customers without being copied online), and the project establishment, project feasibility study, fund application, land application, bank loan, environmental assessment and environmental assessment have been successfully realized for the project parties. The success rate is over 93%. The accumulation of success and failure cases has enriched our project operation experience. We are willing to share the experience of successful cases with you, and hope that through the study of failed cases, we can make a 360-degree all-round demonstration and evaluation for your investment decision.
3. Quality assurance: Our company can provide Grade A qualification certificate of engineering consultation issued by the National Development and Reform Commission for this project, covering comprehensive economy, architecture, building materials, medicine, chemical industry, textile, chemical fiber, machinery, electronics, electric power, steel, communication and information, petrochemical, agriculture, light industry, tourism, municipal utilities, water conservancy, ecological construction and environmental engineering.
4. Accurate database support: We have a complete and systematic TZ360-Database of industrial policies, standards and market data, including: we have accumulated data covering nearly 1 000 sub-sectors and 360,000 enterprises in China for 65,438+00 years, and this data is constantly updated. Strong database accumulation is a powerful guarantee for us to quickly prepare and master the development status and future development trend of your project industry and market.
5. Self-developed investment analysis tool software: We have self-developed leading investment analysis and evaluation software tools, which can scientifically measure and compare the investment estimation and fund raising of projects and the income of similar projects, making the financial analysis of investment projects more accurate and instructive.
6. Intimate and personalized consulting service: From the moment you call, someone will follow your project all the way (whether you choose us or not). We will not only provide you with the feasibility study report, but also provide you with the precautions related to the project, the project application process and skills, as well as the objective evaluation of your project by our project team. In addition, we also provide you with exclusive after-sales service, and we can provide you with free consulting services for any problems you encounter in future business operations.
7. Project promotion and financing services: 360 Investment Information Research Center has a strong online publicity platform, which can promote your project in a targeted manner; We have established good cooperative relations with many venture capital and private equity investment institutions at home and abroad, which can provide value-added services for your project financing.
With the disclosure of the mid-year report, the path of changing positions and shares in the second quarter of 10 billion private placements also surfaced. Accord