1. Portrait of group users refers to dividing the potential users of a product or service into different groups according to certain classification criteria (such as age, gender, education level, etc.). ), and then conduct in-depth research and analysis of each group, while the individual user portrait is a detailed and comprehensive study of a single user, including the user's age, gender, occupation, living habits, consumption behavior and other aspects, thus forming a personalized portrait of the user.

2. The research object of group user portrait is a huge user group. In the research, we don't take individuals as the research object, but select representative groups for analysis and research. Portraits of individual users pay more attention to the individual differences of users, and can better understand the needs, preferences and psychological characteristics of individual users, thus providing more accurate services and marketing strategies for individual customers.