2065438+July 2008, China won a large number of domestic top VC investments. The shareholders include Jingwei China, Zhenge Fund, Fengrui Capital, Boxue Capital and Tiantu Capital.
Lamian Noodles said that the latest financing was 20 18 1 1 month, and the investors included Zhenge Fund and Niuzi Fund. The latest financing of Yuan Zhong Forest, an online celebrity drink, came from Gao Rong Capital, Longhu Capital and Black Ant Capital in June 20 19.
In the field of instant coffee, there are Sansanban, Yongpu, Cui Shi and Woou. , have obtained the investment of first-line or even top VC.
Capital support allows more players to flood in. In the field of new consumer food, there is a general upsurge of internet venture capital, which gives these online celebrity food enterprises more funds to speed up the market launch and compete for market share.
This year's online celebrity food is characterized by planting grass, naming, advertising and celebrity endorsement, all of which are indispensable.
From the beginning, Yuan Zhong Forest has been focusing on marketing. In Little Red Book, there are many notes related to Yuan Zhong forest, such as soaking in water and milk tea. In Tik Tok, Bi Li and other places, there are also many related contents. In addition, Yuanmian Forest also sponsored the food program A String of Life, titled Our Band, Sports Boy and other variety shows, and invited Yuqi Zhang to speak for it.
Zhong even put advertisements in small red books, celebrities and other places, and planted grass for consumers in grass-growing communities. The marketing strategy is comparable to that of a smooth Mercedes-Benz delivering pancakes. It introduced an Ecuadorian pink diamond product, which cost as much as one in 66 yuan.
In fact, the founder of the company is a marketing background. In addition, Lin Sheng is the founder of network celebrity ice cream Street 1946.
Tang Binsen, the founder of Yuanmian Forest, is the CEO of Zhixingtong, who was the founder of Happy Farm.
Marketing has invested a lot of money in these online celebrity foods. Self-cooking pots in the field of fast food have been implanted in variety shows and film and television works such as High-energy Youth League, Youth School and Lost Russia. It is reported that the advertising amount in 20 18 alone has exceeded 100 million.
Under the strong propaganda ability, it is the product that keeps going wrong.
Yuanmian Forest is accused of being a fake day, and the packaging of milk tea series is even more suspected of plagiarism.
But the most embarrassing thing is that a punishment in Huangpu District of Shanghai on 20 19 made Zhong show his true colors. After Zhong was broadcast live in Luo Yonghao, he was punished by Huangpu District for false propaganda, and the raw materials of his propaganda were not the level of propaganda.