According to Dayton data, the characteristics of fund customer service are:

1. Professionalism: service personnel are required to master relevant professional knowledge of various fund products.

2. Normativeness: Sales organizations must abide by laws, regulations and business rules, and provide long-term services to meet customer needs.

3. Continuity: Customers purchasing fund shares from sales institutions require long-term and continuous services to meet customer needs.

4. Timeliness: The net value of shares of open-end funds may change every working day, and the level of the net value is directly related to the interests of investors. Any mistakes will cause major problems, so fund sales Services have high requirements on timeliness.