1. target customer orientation: which customers do you provide products and services to? This is a question of how an enterprise chooses its target customer base.
2. Product positioning: What products and services are provided for its target customer base? This is a question of what products and services an enterprise designs, creates and provides. Specifically, the company's product image and brand will occupy a favorable position in the minds of prospective consumers.
3. Positioning of business model: How to provide products and services for target customers? This is a question of how an enterprise designs, creates and delivers products and services.
The value of strategic positioning lies in:
1. Strategic positioning determines the company's future development direction: by answering the strategic positioning question, it determines which customers the company provides with what products and services, that is, it clarifies what the company does and does not do.
Many companies fail because the development direction is not clear, and they can't concentrate their limited resources on specific target customers and products, which leads to the company consuming resources and delaying favorable development opportunities.
2. Strategic positioning determines the company's resource allocation: any company's resources are limited, and the company must concentrate the limited resources on things that can produce the greatest return. Company resources mainly include capital, equipment, workshop, brand, cooperative relationship and human resources. Especially the improper use and investment of human resource management will have a very serious negative impact on the development of the company.
3. Strategic positioning determines the company's business decisions: without a clear strategic positioning, the company's relevant decisions may deviate from the right direction, and some decisions will be self-contradictory. Strategic positioning decision is the premise and foundation of all other decisions of the company and the source of strategic planning performance of the enterprise.