20 13, on the occasion of bidding farewell to the old year and welcoming in the new year, Mi Miao held a public welfare activity with the theme of "Join hands to' play' and have new hopes in the New Year", aiming at enabling poor areas to enjoy the right and fun of "playing" like children in cities. The activity covers 99 primary schools in five major cities. Through a series of activities, children are encouraged to grow up happily and learn to share and help others. As long as children participate in the activities, Mimi will accumulate charitable donations for Yao Fund and improve the construction of sports facilities for poor children in developing rural areas of China. At the same time, Mimi also appeals to all sectors of society to support the children's New Year's wishes in nine Hope primary schools on the online platform, so that they can enjoy themselves in the new year.

On April 20 12, Mimi initiated the "Children Play in China" project, which mainly supported the work of Yao Fund to build sports facilities for poor children in developing rural areas in China. In 20 12 and 20 13, Mi Gu donated 4 million yuan to Yao Fund to support the "Yao Fund Hope Primary School Basketball Season Project", which helped nearly 67,000 children in Hope Primary School get the right to play.

20 12 1 month, Mi Gu and the China Youth Development Foundation jointly launched a public welfare activity with the theme of "Send Love to Welcome the Spring Festival", calling on children in the city to give their love in the new year and send warmth and care to children in Hope Primary School. This activity * * * raised Vanke Eslite brand clothes worth 990,000 yuan and donated them to 9,900 Hope primary school students through the Hope Project managed by the Youth Development Foundation;

On September 20 10, under the guidance of the Organizing Committee of the All-China Women's Federation Heart Series Activities, Beijing Hualian, Wu Mei, RT Mart, Tesco and Su Guo jointly launched the Rainbow Project to help left-behind children establish more communication platforms with their parents. 20 1 1, 1, OMI Jinfang donated the home phone number 10, and the phone bill was 65,438+million minutes, with the donation value exceeding 65,438+million yuan. It is estimated that 600,000 families of left-behind children will benefit directly.

20 10 in April, two famous brands, Mystery and Jinfang, focused on the deteriorating ecological environment in the Three Rivers Source area, and joined hands with nine partners to hold the "Painting" activity of Mystery Jinfang 20 10 Environmental Expo in eight cities, inviting children from all over the world to paint their good wishes for the Three Rivers Source with brushes. In September of the same year, Migu and Jinfang brands donated 2,065,438+000 saplings to Sanjiangyuan on behalf of local partners and consumers of the two brands throughout the country.