Charity culture contains very rich contents, and the environment for the formation of charity culture ultimately depends on economic development and social progress. At present, charitable organizations must grasp the pulse of the development of the times, take the whole society and the whole market environment as our working platform, forge ahead and innovate, closely combine the development of charity with the construction of a harmonious society, improve the charity consciousness of the whole society, and create a good cultural atmosphere for the development of charity. 1, we should actively promote the system construction of "doing good according to law". It is necessary to establish the concept of "doing good according to law", actively make suggestions to the government, cooperate with the government to improve the legal environment of public welfare undertakings, and study and solve various problems encountered in donation, rescue, investment and supervision, especially to unify preferential policies for donation and solve development costs. It is necessary to establish a legal environment to regulate all aspects of the development of charity, so that the "glass bottle" cause can truly become a public undertaking and a social undertaking. 2. Actively establish cooperative "partnership" with enterprises. We should advocate the combination of charity culture and corporate culture. Enhance charity awareness in the construction of corporate culture, enhance the "public welfare value" of corporate brands, shape the public welfare image of enterprises in the development of corporate market value, and guide and assist enterprises to become a new force of charity. It is necessary to implement the Regulations on the Management of Foundations, promote the development of privately raised funds, help each other, cooperate with each other and grow together. We should use "marketing culture" to promote quasi-market financing. To promote services, we must learn "public welfare marketing" and realize the organic combination of commercial interests and social welfare. Of course, "public welfare marketing" is different from "product marketing" of enterprises. What we sell is ourselves, the "brand" of charity and the service attitude of charitable organizations. If our marketing is successful and social subjects accept our ideas, charities and enterprises can reach a "tacit understanding" and a "win-win" situation. 4. Cultivate "contacts" and build a public-private network for charity work. We should actively expand the social network of charity work, publicize our ideas through various information channels, and cultivate the team of donors. It is necessary to strengthen the socialization concept of charity, establish a wide range of social cooperative relations, make full use of professional social forces and volunteer teams, develop and integrate social resources, continuously expand the social activities of charity, and expand the social influence of charity. 5. Carefully plan and organize charitable cultural activities. Doing charity work is not only material relief, but more importantly, it is to carry forward the concept of charity and shape the social environment of charity for all. We should plan and hold charity performances, charity auctions, charity sales, free clinics and other forms of charity activities to expand the social influence of charity. By selecting "charity stars", "charity figures" and "charity ambassadors", we will hold "charity week", "charity concert", "charity painting and calligraphy exhibition" and "charity day" to commend outstanding volunteers, "charity ambassadors" and "philanthropists", advocate charity behavior, create a charity atmosphere and promote the construction of moral civilization. 6. Do a good job in charity propaganda. It is necessary to cooperate closely with the news media, further strengthen the publicity and reporting of charity, and carry out various forms of activities through cooperation, so as to make charity publicity a "hot spot" and "focus topic" of the media and form a public opinion atmosphere of charity. Actively carry out research on charity theory, sum up and popularize advanced experience, run charity propaganda publications well, organize domestic and foreign inspection and exchanges, actively explore the development law of modern philanthropy in China, and constantly promote the construction of charity culture.