Although the public offering institutions have not fully resumed their work, the business department of fund sales has not been idle. Many institutions have taken the form of online roadshows to promote newly issued funds, including trend analysis for retail investors and strategic meetings for institutional customers. "There is a live webcast almost every day." A marketer of a public offering institution in Shanghai revealed, "From the perspective of the number of online people, the enthusiasm of investors is still very high. During the live broadcast of 1 hour, fund managers also actively asked questions, and the number of live broadcasts increased, so did the number of online users. At present, the average number of simultaneous viewers can reach several thousand, and the cumulative broadcast volume varies, and the best can reach 654.38+ 10,000. "

Market participants said that compared with the previous offline marketing model, online roadshows have greatly improved in terms of manpower, material resources and time consumption. Generally, fund managers can complete online roadshows at home when they are sitting in the office or even isolated for 14 days, and we will also inform investors of the live broadcast time, fund managers and live broadcast content, so as to reach customers more accurately. ""I heard that some investors' mistakenly entered' the live broadcast room, intuitively felt the professional level of the fund manager and called the company's customer service. "The market participants further stated that more such investors will be transformed into corporate customers in the later period.