With the improvement of people’s living standards, people’s requirements for food quality have also changed. Gaofeng Town has seized this change and plans to vigorously develop native chicken breeding in Gaofeng Town to meet people's needs. I have compiled a research report on native chicken breeding for you, hoping to help you. Research Report on Native Chicken Breeding Part 1
In order to learn from the successful experiences of other places and promote the healthy and rapid development of the xxx native chicken breeding industry in our county, recently, xxx, chairman of the County CPPCC, led the County Development and Reform Bureau, xxx Fisheries Bureau, The heads of agriculture departments, townships and enterprises in xxxping Town, xxxpu Town, Taichang Township, and xxxkou Township went to xxx County for inspection and study. Huang Xingguo, a professor at Hunan Agricultural University, and Li Yuandong, leader of the municipal party committee’s poverty alleviation team in xxxkou Township, accompanied the inspection. Everyone visited the xxxxxx second branch standardized breeding base, xxx feed processing plant and live poultry trading market affiliated to xxx Animal Husbandry Company, and had in-depth discussions with the person in charge of the company. xxx County's complete industrial planning, strong sense of competition, and powerful support measures have left a deep impression on everyone. Through study and inspection, I have broadened my horizons, found gaps, been deeply touched, inspired a lot, and gained a lot.
1. Experience in xxxxxx breeding industry
xxx County is the only provincial-level poverty-stricken county in Changde City, with a land area of ??3,973 square kilometers, including 674,800 acres of cultivated land and 4.2104 million acres of forest land. ; Forest coverage rate is 70.7%; total population is 679,000, including 575,000 agricultural population; in 2013, the total production value was 16.29 billion yuan, and the total output value of agriculture, forestry, animal husbandry and fishery was 5.33 billion yuan, and the output value of the breeding industry, mainly native chickens Accounting for 49.4% of the total output value of agriculture, forestry, animal husbandry and fishery. The rapid development and expansion of the xxx local chicken breeding industry is attributed to the leadership of xxx Animal Husbandry. xxx Animal Husbandry Company is a key leading enterprise in the provincial agricultural industrialization that integrates breeder breeding, broiler breeding, feed production, slaughtering and processing. It has a registered capital of 76.25 million yuan and total assets of 410 million yuan. It has won the title of Top 500 Provincial Private Enterprises ?title. 60 million poultry chicks are hatched annually. There are 21 existing breeding bases and more than 2,000 large professional breeding households. More than 40 million chicks are processed annually, with an output value of 615 million yuan. Broiler chicken breeding has become a pillar industry for thousands of households in the county to get rich.
1. Innovation? Double Best Model?. The "Shuangjia Model" is essentially a poultry breeding model of "Shuangjia Animal Husbandry Company + Shuangjia Poultry Cooperative + Farmers", with the core reflected in "cooperation". The company has gone through three major cooperation upgrades. The first cooperation began in the 1990s. Two young farmers in Erdu Township, xxx County, Yu Ziwen and Xing Weimin, founded Yafei Agriculture and Animal Husbandry Technology Co., Ltd. and Baofeng Poultry Industry respectively. Co., Ltd., achieved success by taking the path of "company + farmers" and completed the primitive accumulation of capital. The second "cooperation" occurred in 2000. In order to cope with the fierce competition from another large enterprise in the province, Yafei Agriculture and Animal Husbandry Technology Co., Ltd. and Baofeng Poultry Industry Co., Ltd. implemented a strong alliance to form Hunan Shuangjia Agriculture and Animal Husbandry Technology Co., Ltd. After the merger, the company's strength has greatly increased, its development speed has accelerated significantly, and its scale has continued to expand. The third "cooperation" was marked by the establishment of Shuangjia Poultry Cooperative in 2003. In order to reduce the transaction costs between the company and farmers and protect the rights and interests of farmers, 463 large farmers who had long-term cooperation with Shuangjia Agriculture and Animal Husbandry Company were jointly established horizontally. Shuangjia Poultry Cooperative cooperates vertically with the company to further standardize and restrict the responsibilities, rights and interests of both parties, and the "Shuangjia Model" is officially formed. The specific operation method of "Double Good Model" is: the cooperative signs a breeding agreement with the company, and jointly provides "six-package" and "liang assistance" services to the farmers. The "six-package" means a package of supply of chicks, feed, medicines, and breeding equipment. , technical services, price-guaranteed recycled products, and “two assistances”: the company assists farmers in building farms and selecting sites, and assists farmers in epidemic prevention. This model has three salient features: first, cooperatives and companies bear the main market risks, which increases farmers’ enthusiasm for farming; second, by providing production technical services to members and farmers, it is conducive to standardized production and ensuring product quality; third, guaranteed price recycling of products , through unified sales, the unit sales cost is reduced and the farmers' interests are maximized.
2. Implement the driving strategy. As a leading enterprise, xxx Animal Husbandry connects thousands of households internally and externally connects to domestic and foreign markets. In the process of driving farmers to become rich, firstly, it pays attention to credit. Adhering to the principle of honesty and mutual benefit with farmers, it has withstood the crisis test of SARS and avian influenza. The second is to seize opportunities. The scale of local chicken breeding in xxx County xxx was originally small. The local chicken breeding industry in neighboring Cili County was very prosperous in the 1980s and 1990s. However, due to poor management and management, it shrank sharply in 1996. Shuangjia Animal Husbandry seized the opportunity to absorb A large number of outflow technical personnel joined the company to expand production and quickly seized the market. The third is to open up the market. Facing the changing market demand, the company has developed more than 20 best-selling broiler chicken varieties and expanded its market share. At present, the company's broiler chickens not only occupy one-sixth of the province's market share, but also successfully entered Hubei, Guangdong, Guizhou, Jiangxi, Sichuan, Yunnan and other provincial markets, and entered the field of meat product processing.
3. Create the xxx brand. Creating famous brand products, leading an industry, revitalizing an economy, and enriching farmers has become a successful experience in the xxxxxx breeding industry.
The company has established a production base with reliable quality by leveraging its resource advantages and introducing advanced technology, talents and management experience. Seizing the domestic and foreign markets with excellent quality, strengthening the publicity campaign, improving the sales network, and expanding the brand influence, the company has successively won the top ten leading agricultural science and technology enterprises in Changde City, the top ten iconic leading enterprises in the city's agricultural industrialization, and the key leading enterprises in the provincial agricultural industrialization. Enterprise, ISO9001 quality management system certification enterprise, provincial famous trademark, and key leading enterprise in agricultural industrialization of the National Supply and Marketing Cooperative. The ?xxx? brand of high-quality native chicken has moved from xxx to Changsha and entered provincial capital cities across the country.
2. The current situation of xxx local chicken breeding industry in our county
Our county is the county with the largest county area in the province, a key county for national poverty alleviation and development work, and the regional development and poverty alleviation of Wulingshan area. The policy advantages of key counties, large immigration counties, old revolutionary base counties and counties that implement the Western Development Policy are obvious compared with xxx County. The county covers an area of ??5,852 square kilometers, including 6.85 million acres of forest land, accounting for 78.4% of the total land area, and the forest coverage rate is as high as 76.19%. It is located in the subtropical monsoon humid climate zone, with a mild climate, four distinct seasons, sufficient sunlight, and concentrated rain. Mountainous areas have obvious microclimates and large differences in lighting. The good ecological environment, vast woodland resources, and suitable climatic conditions are suitable for the development of ecological native chicken breeding.
The Provincial Agricultural University is the technical support unit for local chicken breeding in our county, and its strong team of doctors will provide long-term technical services. On the other hand, native chicken breeding is a traditional agricultural industry in our county. It is very common to raise free-range native chickens in rural areas. The breeding technology is mature and the native chickens are of good quality and are favored by the market and consumers. In July this year, a doctoral group from Hunan Agricultural University came to Yuanling for a seven-day investigation and fully affirmed the good prospects of developing the ecological chicken breeding industry in our county.
In xxxx, the county’s total output value of agriculture, forestry, animal husbandry and fishery was 2.719 billion yuan, of which the output value of aquaculture was 690 million yuan, accounting for only 25.4% of the total output value of agriculture, forestry, animal husbandry and fishery, and the poultry meat output was 5,300 tons. The egg output is 1,142 tons, and the poultry cages hold 1.3315 million birds, which is far less than the industrial scale of xxx County, and the industrial development potential is huge. In order to accelerate the rapid development of the ecological native chicken breeding industry, our county has established the "Yuanling County Ecological Native Chicken Breeding Association", is applying for the "Yuling Native Chicken" trademark from the State Administration for Industry and Commerce, has opened the "Yuanling Native Chicken Network", and established Seven ecological local chicken breeding demonstration communities including xxxkou, xxxpu, Shaujiwan, Xiaojiaqiao, and Eryou have been established. There are 7 professional cooperatives for local chicken breeding, 3 laying hen breeding cooperatives, 5 local chicken breeding companies, and breeder chickens. There are 2 farms and 380 professional breeding households, raising 1.1 million laying hens annually, selling and selling 1.2 million native chickens, and selling 1.7 million seedlings. 15 specialty stores have been set up in Changsha, Zhuzhou, Xiangtan, Huaihua, and Yuanling counties. Home. According to estimates, the cost of raising a native chicken is 38 yuan, and the breeding cycle is 5-6 months. The price of commercial native chickens is 18 yuan/500g. Calculated based on 1500g each, the net income of each native chicken can reach 10 yuan. The economic benefits are very obvious.
Although the ecological chicken breeding in our county has achieved certain results, there are still some shortcomings, mainly reflected in: First, the lack of planning guidance. An industrial development plan has not yet been formulated, which has restricted the orderly and rapid development of the industry. The second is the lack of leading leadership. Although five companies, including Yatai Poultry Industry and Xintai Agriculture, have been established in the county, their overall scale is small and their driving role is limited. The third is the lack of supportive policies. Our county has not paid enough attention to the development of the ecological native chicken breeding industry, and has not issued relevant supporting policies, resulting in insufficient potential for industrial development. Fourth, brand building lags behind. Although our county has set up some specialty stores in Chang, Zhuzhou, Tan, Huaihua and the county seat, the brands are mixed, such as xxxkoushan forest chicken, Hengshi chicken, Shaujiwan Chenzhoufu chicken, etc. There is no unified brand, forming a brand advantage. . Fifth, the service system construction lags behind. Our county's large-scale breeding has not formed a livestock and poultry epidemic prevention system with standardized management, professional services, and strong protection. The breeding risks are high, which has restricted the development of the industry.
3. Thoughts and suggestions on the development of xxx native chicken breeding industry in our county
The development experience of xxx native chicken breeding industry in xxx County has positive guidance for accelerating the industrial development of our county In order to realize its significance and reference, we should focus on strengthening the work in the following five aspects.
1. Formulate industrial development plans. It is necessary to base on the actual situation of the county and market demand, scientific positioning, reasonable layout, formulate development plans, and achieve "regional breeding, specialized production, and integrated management". Based on the current status and prospects of industrial development, it is recommended that xxx native chicken breeding be clearly defined as a characteristic agricultural industry in our county, and Hunan Agricultural University be hired to formulate a scientific industrial development plan for our county.
2. Actively cultivate leading enterprises. The implementation of leading enterprises is an important way to promote the industrialized operation of xxx breeding. A leading enterprise can drive a leading industry. It is necessary to establish the idea that attaching importance to leading agricultural enterprises means attaching importance to agriculture. The first is to encourage existing agricultural enterprises to become bigger. The second is to increase investment attraction and introduce powerful enterprises to strengthen them. The third is to vigorously develop rural professional cooperatives and give full play to leading enterprises, Professional cooperatives serve as bridges and links.
3. Introduce relevant support policies.
It is necessary to introduce policies and measures to support the development of leading enterprises, encourage investment, and support the development of the private economy and rural economic cooperative organizations, and provide support in terms of project land approval, capital investment, tax exemptions, etc., to integrate local chicken breeding with "One-to-one, Two-Year" Combining leadership and targeted poverty alleviation in rural areas. The county government should set up a special incentive fund to reward large breeding households and processing enterprises, actively strive for projects and funds, and effectively increase investment in the native chicken breeding industry, especially the water, electricity, roads and other basic infrastructure of the breeding demonstration community. investment in facility construction.
4. Accelerate the construction of local chicken brand. In view of the actual situation of miscellaneous, chaotic and numerous brands, mutual price reductions by owners, and vicious competition, we should establish "Yuanling Ecological Native Chicken" as a unified brand in the county as soon as possible, and issue the "Yuling Ecological Native Chicken Quality Standard" and "Yuling Ecological Native Chicken" "Rules for the Use of Native Chicken Certification Trademark", enterprises and farmers that meet quality standards can use this trademark free of charge. On this basis, we will increase support, encourage marketing and deep processing enterprises to become bigger and stronger, provide subsidies according to standards to those who set up "Yuanling Ecological Chicken" franchise stores outside the county, and reward enterprises and individuals who have made outstanding contributions. , expand brand influence. It is necessary to continue to actively participate in and hold agricultural products trade fairs, economic and trade fairs and agricultural expos by means of "government set up, business performances, and market operations" to help companies and farmers seek cooperation and promote products.
5. Strengthen the construction of livestock and poultry epidemic prevention systems. The development of the livestock and poultry industry is inseparable from a sound epidemic prevention system. Focusing on the development of leading enterprises, we must speed up the construction of standardized poultry breeding communities, establish and improve county and township livestock and poultry epidemic prevention systems, and provide technical guidance services to ensure the healthy development of the county's breeding industry. Research Report on Native Chicken Breeding Part 2
Currently, my country’s agriculture has entered a new stage of market economy and industrial structure adjustment. How to develop farmers’ professional cooperative economic organizations to improve their influence, market competitiveness and risk resistance Capacity is one of the topics that our governments at all levels urgently need to study. By analyzing the development status of Wangjialing Chicken Professional Cooperative in Liangshuijing Town, Yuanling County, we will reflect the development experience and problems faced by farmers' professional cooperatives from different levels, and Some suggestions are put forward to promote the healthy development of farmers' professional cooperatives.
1. Basic situation of Wangjialing Chicken Raising Professional Cooperative
1. Development history. The Wangjialing Chicken Cooperative was established after the county party committee’s economic work meeting in March 2008. In order to implement the spirit of the meeting to speed up the villagers’ efforts to get rid of poverty and become rich, the village branch and two committees decided to take the lead in making use of the geographical resources of Wangjialing Village, led by the village director Comrade Wang Tiegang. , organized 13 households in the village to jointly raise 1.32 million yuan to establish the county's first professional chicken raising cooperative in the form of villagers' partnership. In July 2009, it passed the review of the County Industrial and Commercial Bureau and the County Animal Epidemic Prevention Department. Obtained the legal person business license and certificate of professional chicken raising cooperative. The Wangjialing Chicken Raising Professional Cooperative was officially established. So far, *** has 122 cooperative members, and has built 105 modern constant-temperature chicken houses with a total construction area of ??37,000 square meters. It now has 1.1 million laying hens scientifically caged, of which 650,000 are laying eggs. The cooperative The total assets of its members reach 24 million yuan. With the continuous development of farmers, Wangjialing Chicken Raising Professional Cooperative has set many records in the province: its daily output of 1,600 boxes of fresh eggs (360 eggs per box) is the highest among professional cooperatives in the province. According to the current market wholesale price (average price) Calculated at 175 yuan/box, the daily output value is 280,000 yuan. After excluding the daily feeding cost of 140 yuan/box, the daily net profit is 51,600 yuan, and the annual net profit is more than 18 million yuan; in 2011, the cooperative organized members to actively participate in shares and invested 2 million yuan to build 4 A modern chicken brooding house can breed 120,000 chicks at one time (45 days), which is the largest in the province.
Over the past four years, through the hard work of all members of the Wangjialing Chicken Cooperative, not only the members’ pockets have been enriched, but the reputation of the cooperative has also been recognized by provincial, municipal and county governments. In 2011 It was rated as an advanced professional cooperative in the county, and in 2012 it was designated as a "provincial farmer professional cooperative demonstration site" by the Hunan Provincial Party Committee and Provincial Government. Comrade Wang Tiegang, chairman of the cooperative, was selected as a "Builder of Characteristic Socialism" by the county party committee and county government in 2011, one of the "Top Ten Outstanding Youth Models" in the county, and so on.
2. Organizational structure. The management organization of Wangjialing Chicken Raising Professional Cooperative consists of the members’ meeting, the board of directors, and the board of supervisors. The members' meeting is the highest authority of the cooperative. It is held every six months or one year for members and implements the "one person, one vote" system. The main powers of the general meeting of members include: formulating, amending, and passing the cooperative's charter, deciding on major issues such as the cooperative's dissolution or merger or alliance with other cooperatives; electing or removing the work report of the board of directors and supervisory board; discussing and deciding on other major issues, etc. The board of directors is the executive body of the cooperative and is elected by the general meeting of members. The chairman is elected by the board of directors and serves as the legal representative of the cooperative god and presides over the daily work of the board of directors. The board of supervisors is the supervisory body of the cooperative. It is elected by the general meeting of members and is composed of 2 to 3 members who adhere to principles, act fairly, and have high prestige among the masses. Its main responsibility is to supervise the board of directors' implementation of the resolutions of the general meeting of members and the cooperative's articles of association, etc. .
3. Business mechanism.
Wangjialing Chicken Breeding Professional Cooperative adopts "five unifications", namely unified chicken brooding, unified purchase of feed, unified epidemic prevention, unified sales of eggs, and unified brand packaging. Household feeding is adopted on the basis of five unifications. The cooperative implements unified brooding of chickens. In 2011, the cooperative built 4 modern chicken brooding houses, which can breed 120,000 chicks at a time. This not only facilitates the raising of chicks by members in different seasons, but also ensures the quality of chicks. It also purchases production feed in a unified way. It avoids the risk of individual farmers purchasing fake feed and improves their negotiating power in the production materials market; through unified epidemic prevention, the effectiveness of the use of epidemic prevention drugs is ensured and the prevention and control effect is achieved with maximum efficiency; in order to ensure the quality of eggs, the cooperative implements We have established a system of dedicated personnel responsible for the screening and classification of eggs to strictly control quality; we have implemented unified egg trays, unified packaging, unified publicity, and unified entry into the market under the "Wangjialing" brand. Through unified brand packaging and unified sales of eggs, it not only enhances the cooperative's market development capabilities and expands from the local market to foreign markets, but also effectively avoids vicious competition among farmers to lower prices and improves product quality and market price. The cooperative adopts a "dispersed breeding" method, which to a certain extent eliminates cross-infection of disease sources, which not only facilitates management but also clarifies the responsibilities and rights of members. The cooperative organically combines pre-production, mid-production and post-production services through the "five unified and divided" operating mechanism, establishing a relatively complete one-stop service system of introduction, breeding, defense and sales, solving the problem of individual farmers entering the market. Bottleneck problem?, reducing blindness in production and sales, and improving the ability to resist risks.
4. Profit model. The main source of profit for the cooperative is that members sell qualified eggs directly to egg merchants through the cooperative. There is no price difference in the products sold by members. Members receive whatever they sell on the market, and the price of the members' products is guaranteed not to be lower than the average market price. In the entire sales process, the cooperative extracts 1.5 yuan from each box of eggs purchased by members and each box of eggs purchased by egg dealers as wages for the association workers.
2. Problems existing in the Wangjialing Chicken Raising Professional Cooperative
Although the Wangjialing Chicken Raising Professional Cooperative has developed relatively smoothly, it is still in the initial stage of development. Through research, it was found that the financing methods Single, restricting the extension of the industrial chain; low level of professional management, high operating costs and low efficiency; lack of professional talent team, affecting the development and growth of cooperatives.
1. The single financing method restricts the extension of the industrial chain. As an emerging business organization, farmers' professional cooperatives generally have their own funds from membership fees paid by farmers who join the cooperative. Their financial strength is very limited, their financing channels are quite narrow, and their seasonal funding needs are very inconsistent. Various commercial banks operate based on professional cooperatives. Due to the unpredictability of their own funds, they are often unwilling to issue loans to professional cooperatives, which makes cooperatives unable to extend the in-depth development of the industrial chain. For example, the large amount of chicken manure produced by the chicken house during the breeding process cannot be processed. The cooperative originally planned to invest 4 million to build a modern chicken manure recycling and processing center. By processing it into organic fertilizer, it can supply surrounding rural tea farms, fisheries, orchards and greenhouses. Using vegetables as fertilizer can avoid environmental pollution caused by chicken manure, but it has been unable to be effectively implemented due to narrow financing channels.
2. The level of modern management is low, the operating cost is high and the efficiency is low. The internal control mechanism of cooperatives is relatively weak, and the level of operation and management is simple and extensive. The members are basically villagers in the same village, and many of them are relatives. This has restricted the modernization process of cooperatives to a certain extent, resulting in some having charters but no system, and some having no system. Some systems have not been implemented. At the same time, the development ideas of cooperatives are not clear, and their processing and sales concepts have not truly integrated into the trend of the market economy. They lack a fast and efficient information collection and release platform, which is not conducive to market competition.
3. The lack of professional talent team affects the development and growth of cooperatives. The leadership of Wangjialing Chicken Raising Professional Cooperative is basically composed of village cadres or members with slightly outstanding qualities. The awareness of cooperation, market awareness and risk awareness is not strong, especially professionals who know how to operate, master technology and are good at management. There is a serious shortage of industry leading talents in processing enterprises that can drive industrial development. At present, the lack of professional talents has become a bottleneck problem in the development of cooperatives. It is urgent to introduce experienced management and marketing talents, and even compound talents who understand technology, management, and operation to ensure the long-term development of cooperatives.
3. Development Suggestions for Wangjialing Chicken Raising Professional Cooperative
Opportunities and challenges coexist. Through the difficulties and problems encountered in the development process of Wangjialing Chicken Raising Professional Cooperative, there is reason to believe As long as the cooperative's purpose of running a cooperative is firmly established, the construction of its own internal management system is improved, the training of professional talents is strengthened, and the channels for raising funds are broadened, I believe that the development of cooperatives will open a new chapter.
1. Increase government policy support and create a good development environment. The cooperative is a special enterprise, established to promote the process of agricultural industrialization, solve the disconnect between agricultural products and the market, and enhance the market competitiveness of agricultural products. Its purpose is to increase farmers' income.
The government should fully realize that supporting professional cooperatives means supporting farmers and agriculture, accelerate the transformation of government functions, implement "guidance, support, and service" functions, and provide necessary policy support in the areas of water, electricity, land, financing, technology, and training for the development of cooperatives. , especially to strengthen information services on market supply and demand, effectively create a good development environment for farmers' professional cooperatives, and promote the sustainable and healthy development of farmers' professional cooperatives.
2. Strengthen the construction of talent teams and achieve sustainable development. The growth of the knowledge and abilities of cooperative members is the key to improving cooperative operations, and the improvement of the abilities of members and managers of farmers' cooperative organizations must be regarded as the source of development. Attention must be paid to the skills training of managers and farmers, as well as the training of cooperative directors, management personnel, accounting personnel, marketing personnel and farmers' professional skills. For example: Yuanling County signed a strategic partnership with Huaihua Vocational and Technical College in June 2012. We can rely on the scientific research and teaching staff of the Vocational College to carry out targeted professional and technical training for members of the Wangjialing Chicken Raising Professional Cooperative. At the same time, we can explore the establishment of a long-term mechanism to promote the system of college student village officials working in cooperatives, and improve reward and renewal policies. This can not only protect the labor and employment rights of college graduates, but also help cooperatives improve their management systems, develop market sales channels, and effectively mobilize The enthusiasm and initiative of both parties have enabled university students to devote themselves wholeheartedly to the modern development of farmers' professional cooperatives, providing strong intellectual support for the sustainable development of cooperatives.
3. Expand financing channels and improve the development of the industrial chain. The first is to establish a credit rating system suitable for farmers' professional cooperatives, formulate credit management policies suitable for farmers' professional cooperatives, and reasonably determine credit rating standards. The second is to strengthen the reform of the bank's credit management system, improve the credit granting incentive mechanism, and establish constraints within the bank. Incentive mechanism; the third is to innovate financial service products based on the characteristics of the financing needs of farmers' professional cooperatives, solve their financing problems, make them have stronger vitality, and continuously promote and strengthen the healthy development of farmers' professional cooperatives. For example: Yuanling County is one of the national In terms of credit, the six financial service system reform pilot areas should be piloted first. The finance and financial departments can set up working capital funds, and the finance and agricultural offices and other departments are responsible for management and operation, and lend to cooperatives without interest; they can also imitate small and medium-sized enterprise loans. Guarantee institutions, establish loan guarantee centers for farmers’ professional cooperatives, and open up new financing paths for farmers’ cooperatives across the country.
4. Strengthen the cooperative’s own construction and enhance its overall competitiveness. Forging iron requires one's own hard work. Only when cooperatives grasp both software and hardware and be hard at both can they fundamentally enhance the competitiveness of cooperatives. One is the standardized construction of "software". Adhere to the principle of "privately run, privately owned, managed by the public and benefit from the public", improve and innovate the mechanism for joining the society and the dividend mechanism, standardize operations, scientifically manage, regularly conduct financial disclosure, ensure the dominant position of members, and establish a closer interest connection mechanism with members ; The second is the upgrading of hardware. Through government guidance, equipment should be updated in a timely manner to avoid being eliminated in the long-term and fierce market competition, so that cooperatives can fully realize that the lack of necessary hardware facilities and advanced equipment is like "a skillful woman cannot make a meal without rice", and must follow the path of scientific development. At the same time, we vigorously implement the brand strategy, firmly establish brand awareness, encourage cooperatives to apply for organic and green food, and register product trademarks, and strive to build the "Wangjialing" egg brand into a famous brand. Research Report on Native Chicken Breeding Part 3
1. Basic Situation
Under the leadership of the Gaofeng Town Party Committee and Government, Gu Guohua contracted the original Baisha Hatchery in January 2002 and established The local chicken hatchery in Gaofeng Town was established, and it was envisioned to take the "company + farmer" business path to develop local high-quality local chicken production. It is planned to develop 5 varieties of local high-quality native chickens, with 600 chickens of each variety. Breeder chicken hatcheries adopt modern high-tech management, implement strict epidemic prevention systems, and conduct comprehensive immune monitoring and pullorum purification of breeder chickens to achieve strong disease resistance, high survival rate, fast growth, beautiful flavor, and high economic benefits. ?First-class quality chicks. At present, the hatchery has hatched the first batch of more than 6,700 chickens, and has developed 9 large-scale breeding farmers. The largest one is Zhang Deping from Cooperative 6, Yuejiang Village, Wudong Town, who raises 2,000 chickens. The rest Most of the farmers have about 500 animals and are concentrated in Hongxing Village, Gaofeng Town. Through interviews with these farmers, it was found that their current breeding conditions are generally good and their survival rates are high. The farmers are full of confidence in this and seem to have seen the hope of success.
2. Existing problems
1. Technical guidance cannot keep up. Through interviews, it was found that most of the farmers currently raising chickens (except for a few who have raised chickens before) only have a hobby of raising chickens, but do not have the skills to raise chickens. Even farmers who have raised chickens are currently only raising them according to some of their old methods. Therefore, they urgently need professional and technical personnel to guide them. But currently, there is only one technician in the entire native chicken breeding farm in Gaofeng Town, and he is also responsible for the management of the breeding farm. Faced with scattered farmers, he has become unable to do what he wants. Since the first batch of chicken chicks were distributed to farmers, he has hardly visited each farm to provide technical guidance. Most farmers raise them there carefully according to their own old methods.
2. Feeding behavior is short-term. The reason why some farmers go to the native chicken farm in Gaofeng Town to buy chicks is because the farm promises them: to sell chicks and feed on credit, to ensure that the chicks have a high survival rate, grow quickly, and can be released from the cage in 2-3 months. , the breeding farm purchases chickens and recovers the cost during the purchase, which solves the worries of farmers who have difficulty surviving and selling. However, the current method of raising local chickens is actually to raise local chickens. The quality of the chickens produced cannot guarantee the quality of local chickens. The chickens sold in the market can only occupy the market for a while. Once consumers find out that this is a kind of chicken, It is difficult to ensure good sales for well-bred chickens that look like native chickens. At that time, it will be difficult to fulfill the promise of the breeding farm, and farmers will find it difficult to sell and lose their enthusiasm for breeding.
3. Unrealistic scale. At present, most of the farmers are farmers who have a hobby of raising chickens. They don’t know much about the technology of raising chickens. Moreover, through on-site observation, some farmers do not have the environmental conditions for large-scale breeding at all. They just believe the propaganda of the breeding farms. , gain benefits from scale. Through investigation, most of the first batch of farmers raised about 500 animals, with the largest number reaching 2,000. On such a large scale, when diseases such as "chicken plague" appear during the breeding process, and the technical guidance of the breeding farm is difficult to provide, how will they deal with it and what kind of losses will it cause?
< p> 4. The feeding cost is high. One reason is that farmers lack breeding experience and waste a lot of feed during the breeding process. The second reason is that farmers only pursue short-term fattening during the breeding process, without calculating the feed cost of breeding, and practice raising local chickens with improved breeds.3. Countermeasures
1. Strengthen publicity and education and improve awareness. The purpose of developing native chickens is to meet people's living needs and ultimately increase farmers' income. With the improvement of people's living standards, people prefer pure native chicken. Only pure native chickens can occupy a good market. To ensure the quality of pure native chickens, we must practice native chicken raising. Otherwise, it can only be a short-term breeding operation. At most, you can only make a little money in the first or second batch of breeding, but it is difficult to guarantee the scale and industrial operation.
2. Strengthen technical guidance and enhance farmers’ confidence. Breeding farms must be equipped with more professional and technical personnel. After the chickens are released from the cages and arrive at the farmers' homes, they must observe the growth of the chickens at any time and provide some technical guidance at any time, so that farmers can always be confident in the breeding process and enhance the efficiency of breeding. Positivity. Otherwise, one family will suffer and several families will suffer.
3. Strengthen business training and improve business quality. No matter how many technicians there are, they can only provide some technical guidance to the farmers, and it is impossible to carry out on-site breeding. Therefore, some regular business training must be provided to the farmers to improve their professional quality so that they can carry out on-site breeding. Some common illnesses are treated promptly.
4. Establish a breeding association to help farmers become rich. The purpose of establishing an association is to allow members of the association to exchange information and seek development. First of all, some farmers who are interested in raising chickens and are already raising chickens should become the first members of the association, so that they can lead surrounding farmers to join the association and become members, thereby expanding the scale of raising chickens. It is necessary to use the form of an association to encourage them to exchange breeding experiences with each other during the breeding process, jointly discuss feeding techniques, curb market risks, and reduce feeding costs. It is necessary to realize the integration of the chicken industry by establishing associations and drive more farmers to become rich.