According to IDC statistics, in 20 19, the share of Voice Holding in the African mobile phone market increased by 3.79% compared with the previous year, reaching 52.5%, and it continued to rank first in the African market. Some people think that its success mainly depends on channels and marketing, but now Voice's achievements in the African market prove that it has its own uniqueness and is worth learning from other mobile phone companies.

Of course, it has something to do with its channel and marketing, but more importantly, it has a lot to do with its localization strategy, including localization of product design, localization of production and localization of talents.

In addition to multi-card, long battery life, dark skin camera algorithm and acid-proof mobile phone coating, voice communication has not only established a benign interactive relationship with local suppliers, distributors and other partners, but also promoted the development of surrounding industries, such as advertising, logistics and finance. In addition, Voice also invested in building factories, promoted employment through localized employment, and enjoyed the fun with local people. Such diverse localization helped it win the local market quickly.

The beginning of the sound transmission is still very strategic. The total population of Africa is about 654.38+03 billion, with an average age of 654.38+08-654.38+09. It is the last billion-dollar blue ocean market in the world, second only to the Asian continent. Now, after winning a place in the African market, the voice that has accumulated experience has begun to expand to more overseas emerging markets. In 20 19, Chuanyin ranked fifth in mobile phone sales in India and second in Bangladesh.