The hot topic that everyone is paying close attention to recently must be the H&M boycott of Xinjiang cotton incident. This incident has continued to ferment after the outbreak, triggering a series of industry chain reactions.

Many related brands, such as Nike, Adidas, Converse, Puma, Uniqlo, etc. are involved!

These brands were all popular among the people, and they were all proud to wear them.

The popularity of these brands among the people is largely due to the fact that many domestic celebrities endorse these brands.

Because it is a foreign brand, the people are not very familiar with it at first. Because of the celebrity endorsement, once the advertisement comes out, the brand becomes a famous brand, and the star effect plus the brand effect naturally makes a lot of money.

But this time HM’s slander has caused great harm to these once popular brands.

After the incident broke out, Yang Mi, Wang Yibo, Zhang Yixing, Eason Chan, Ouyang Nana, Li Xian, Huang Xuan, Song Qian, Tan Songyun, Deng Lun and others all terminated their contracts with these brands and terminated cooperation with them.

What is more surprising is Liu Yifei. Although her nationality is American, she still terminated her contract with Adidas without hesitation.

This is quite surprising, because she basically had no reaction when similar things happened before, but this time she actually took the initiative to terminate the contract.

I have to say that in the face of national justice, I applaud the actions of these stars. They really did a great job this time.

Today, I want to focus on praising Dilireba. Let’s not be upset. Let’s take a look at why we praise her so much?

After the HM incident broke out, Reba first supported his hometown of Xinjiang.

Then he also terminated his contract with Adidas and terminated his cooperation.

Reba's attitude towards this matter should be relatively stronger than that of other artists. After all, the foreign brands are boycotting the cotton from her hometown. If the place where she was born and raised is being slandered like this, of course she can't pretend not to know and not speak out or act.

When Xinjiang was mentioned during the Two Sessions in 2019, Dilraba also actively advocated for everyone to visit Xinjiang and canvass votes for her hometown. She did not forget her roots just because she became famous.

She never gives up any opportunity to promote her hometown and hopes to use her own strength to help her hometown become prosperous and strong.

There was also the Dolce & Gabbana DG insult to China incident in 2018. As the brand spokesperson of DG, Reba and DG were mutually beneficial.

But DG shot a promotional video to build momentum for the Shanghai show. The model in the photo actually had a pair of slender eyes. Coupled with the artificial expression and subtle vulgar hints, the people were immediately unhappy.

Everyone feels that DG is not promoting China, but vilifying our citizens.

After causing public outrage, netizens called on DG to delete the video, but the DG designer actually posted the chat records, cursed the netizens who asked them to delete the video, and used extremely vulgar language to insult those netizens who expressed their love for China. The attitude was extremely bad.

After a series of operations, the anger of the people was ignited, and DG soon encountered a brand crisis.

After the incident broke out, many celebrities who had agreed to walk in the show expressed their attitudes and positions and canceled the show that night.

Zhang Ziyi even posted the "DG eats shit" emoji, saying that she was humiliating herself.

Chen Kun canceled the flight directly and flew back to Beijing.

The impact of the DG incident at that time was no less than that of HM now, so Dolce & Gabbana really cooled down after that.

Dilraba, who was the spokesperson at the time, also promptly canceled her cooperation with DG and resolutely defended the dignity of the motherland.

In Reba's world, defending the glory of the motherland, paying attention to the development of her hometown of Xinjiang, and actively promoting publicity are what she has been doing.

On World Earth Day in 2016, she also promoted the protection of the ancient jujube tree in Xinjiang and paid attention to the poverty alleviation of farmers.

At approximately 7:50 on May 22, 2014, an explosion occurred in Urumqi, Xinjiang, killing 39 innocent people and injuring 94 others. It was later discovered that the explosion was carried out by violent terrorists.

At that time, Dilireba was not top-notch, or even famous. She had just debuted for a year and was not well-known.

But after learning the news at the time, she posted a message expressing regret, stating her position, mourning for the deceased, and requesting severe punishment for the thugs.

People have discovered that over the years, whether it was when Dilraba was famous or when no one cared about her, her heart has always been towards the motherland and caring about the lives of the bottom farmers.

As many people have said, she never just talks about loving her country and her hometown!

Before her debut, in 2021, she went to a welfare children's home in Xinjiang alone to visit orphans and disabled children who had no one to care for them.

In 2013, he entered the entertainment industry for the first time and filmed his first work "Anarhan". Together with the crew, he donated money to the earthquake-hit Ya'an.