Fruit Marketing Fund is a limited partnership fund jointly established by Fruit Marketing and Ronghuajun Wealth Management Company, with a total amount of 500 million yuan, which is used to open 500 fruit marketing direct stores in China. Among them, Fruit Bank contributed 50% as an inferior partner, Ronghuajun Wealth contributed 65,438+0% as a fund management company, and other priority partners contributed 49%. Investors enjoy the benefits of the fund and the profits of the fruit shop. At present, there are many players in O2O enterprises, such as Fruit Bank, who can use social capital to grow rapidly.