When designing a fund product, a fund company shall determine the basic product elements such as the investment target, investment scope and investment target of the product. The determination of these elements basically determines the investment style of the fund product foundation. In the process of product operation, fund managers make appropriate adjustments to products according to market changes in order to obtain depressed benchmark returns, so fund products will eventually show a certain investment style. Different types of funds and different fund managers will eventually show different investment styles.

It is very important for fund managers to maintain a sound investment style.

First of all, it is conducive to maintaining the long-term stability of fund performance, and the guarantee of the stability of fund investment style by fund managers is conducive to maintaining the long-term stability of fund performance. Funds with stable investment style perform better than funds with unstable investment style, and the winning range will be higher with the increase of time.

Then it is helpful for investors to judge the investment style of the fund. Steady investment style helps investors to judge the investment style of funds and make investment choices. Investors can understand the investment strategy and style of funds through public information, and choose the matching funds according to their own actual situation. If the investment style of the fund is unstable, the actual performance of the fund will be inconsistent with the risk tolerance of investors, which will lead to investment mistakes.

At the same time, it is also conducive to promoting long-term investment. From the actual situation, most domestic funds either lack a clear style to go with the flow, or deviate from the original style of products to a great extent, which has a great negative impact on the stability of long-term performance of funds and investors' judgment. Therefore, it is very important for fund companies to adhere to the stability of investment style in the process of cooperation with long-term funds.