AR (average income): average income
Sir (marginal income): marginal income
Marginal cost: marginal cost
Price: price
AC (average cost): average cost.
AC=AVC+AFC (average fixed cost)
TC=VC+FC
MC = dTC/dQ;
AC = TC/Q;
TR=P*Q
MR=dTR/dQ
AR=TR/Q
The equilibrium condition of all markets is MR=MC.
Perfect competitive market, because the manufacturer is the price receiver, so for perfect competitive market, P = Mr = AR, so the equilibrium condition should be P = MC.