Youth Project of Shanghai Philosophy and Social Science Fund "Research on Four Modes of Separation of Radio and Television Production and Broadcasting in China and Their Development Countermeasures", 2010;
Project of China Radio and Television Association, "Research on the Influence of New Media on TV Series", 2009.
Mainly publish papers
Father, husband, son and lover: male roles in family ethics TV series, published in Journal of Chongqing University of Posts and Telecommunications (Social Science Edition),No. 1 1.
Enlightenment of Japanese adult animation industry to China, published in Modern Audiovisual, No.112,2010.
On the military TV series Masculinity and Decoding, International Press, No.8, 20 10.
Host of RTHK and Mainland China TV Entertainment Ecology: Purchase Restriction Order from SARFT, published in Sound Screen World, No.8, 20 10.
The image of husband and male chauvinism (family ethics drama) was published on China TV, No.5, 20 10.
Government public relations and media control: a case study of media manipulation strategies of western governments in Britain, published in the third issue of The Reporter, 20 10.
Separation of Production and Broadcasting and the Development of Radio and Television in China, published in Modern Audio-visual,No. 1 20 10. (NPC copied materials are reproduced in full)
Discourse Change and Five Periods of the Development of China's TV News Editorial Ideas, published in International NewsNo. 1 issue, 20 10.
Women's Taste Being Watched and Men's Taste Being Consumed: TV Advertisement and Gender Attribution under the Background of Consumer Society, published in China Media ReportNo. 1, 20 10.
TV Idol Drama and Masculinity: Typed Production and Narrative Strategies of Gender Attribution, published in the seventh issue of International Press in 2009.
Four periods of the development of China's radio and television editing thought, in Modern Communication, No.5, 2008.
The design of production mechanism and acceptance mechanism was published in the 8th issue of China Radio and Television News in 2008.
The new development direction of TV entertainment led by "guessing movies" was published in the fifth issue of TV Research in 2008.
On the "Five Good" of TV Series: Brand Survival of TV Series from the Perspective of Green Rating, published in TV Research, No.8, 2007.
The public service advertisement of China TV under the background of consumer society was published in the 7th issue of China TV in 2007.
Green ratings and TV brand, published in the second issue of Modern Communication in 2007.
"Green ratings represent the direction of China TV culture in the new era", published in the second issue of TV Research in 2007.
Radio and Television Column: Brand Development, published in China Radio and Television News, No.2, 2006.
Comparative analysis of external recruitment and internal recruitment of media talents, published in the eighth issue of News Communication in 2006.
On the Regional Marketing of TV Media, China TV, No.9, 2005.
Radio and Television and Building a Harmonious Socialist Society, China Radio and Television News, No.7, 2005.
The development of educational and entertainment programs to "high-end" —— Comment on Absolute Challenge, published in TV Research, No.6, 2004.
From "Empty Mirror" to "Romantic Thing": Phenomenological Aesthetic Analysis of Yang Yazhou TV, China Radio and Television News, No.5, 2004.
Questioning China's Documentary from the Angle of International Aesthetics, published in Sound Screen World, No.5, 2005.
On the Internationalization of Television in China, published in the 3rd issue of International Radio, Film and Television in 2005.
On the Marketization of Media Human Resources Allocation, Shandong Audiovisual,No. 1 2005.
Run China TV economic program well under the guidance of Deng Xiaoping Theory was published in Sound Screen World, issue 1 1 in 2004.
Tv media marketing: 4Ps or 4Cs, published in Shandong Audiovisual,No. 10, 2004.
Analysis of Marketing Promotion Strategy of Fashion Life Weekly, published in China Newspaper, No.8, 2004.