1. Brewing technology and raw materials: Maotai 1935 has very strict brewing technology. It takes high-quality wheat and sorghum as the main raw materials, and after specific technological treatment, including koji-making, fermentation, distillation, aging and other links, it is all done by hand without adding any chemicals. This unique brewing technology and high-quality raw materials ensure that Maotai 1935 has a mellow and delicate taste and a long aftertaste.
2. Taste and quality: Maotai 1935 tastes smooth, full-bodied and rich in taste diversity. Its aging time also adds a unique aroma and taste to the wine, further improving its quality.
3. Market Positioning and Price: Maotai 1935 belongs to high-end liquor in the market, and its price is relatively high, usually ranging from 800 yuan to 2,000 yuan, which also reflects its high quality and scarcity.
4. Brand awareness and cultural value: Maotai, as one of the representative brands of China liquor, has high visibility and brand value. 1935, as an important year in the history of Moutai, has increased its cultural value and collection value.
Maotai liquor is a traditional characteristic liquor in China, which, together with Scotch whisky and French cognac, has become one of the three largest distilled liquors in the world and one of the three famous liquors in China. As the originator of China Daqu Maotai-flavor liquor, Moutai has a history of more than 800 years, and its style and quality are characterized by "outstanding Maotai-flavor, elegant and delicate, full-bodied, long aftertaste, and lingering fragrance in empty cups". The reason why Moutai can maintain a stable position in the market and win the trust and love of consumers is mainly because it adheres to the traditional brewing technology and unique brewing secrets. The brewing technology of Moutai is a unique traditional brewing technology, which includes six links: koji-making, brewing, storage, blending, inspection and packaging. The whole production cycle is one year. This technology ensures the uniqueness and high quality of Moutai, which has been listed in the national intangible cultural heritage list.