How many young people feel that they have been mispaid because of the sharp decline in funds?
They frantically hacked into the social accounts of fund managers, forming a star-making trend in the fund industry. From Yi Fangda and Zhang Kun, who "fly bravely, ikun will always be with you", to Nuoan Cai Songsong, who "made money with Mr. Cai, but lost money with Cai Gou".
But what collapses earlier than the celebrity fund manager’s personality is the living expenses of young people.
As a result, a large number of young people who were favored by the fund quickly conquered Xianyu because their family's gold and silver mountains turned into green water, and realized "recovery" to replenish their positions by selling off their property!
Some people are really happy and some are worried. Here, Alipay’s funds have continued to become popular, causing a large number of investors to leave the market, while here, Xianyu has attracted a group of funders who “sold off their assets”. Or become the biggest winner.
Moreover, on Xianyu, you can’t imagine how good young people are at playing!
01
Young people who are favored by funds
Selling their property in a fancy way on Xianyu
Search for funds on Xianyu Fortunately, you can see a world where young people are in mourning.
Selling beloved collectibles reluctantly:
Hanfu, JK, sneakers, blind boxes, figures and models, etc., are all listed on Xianyu. These are young people People’s favorite collectibles, but in the face of the sharp fall in funds, they finally failed!
Forced to perform online:
The leeks finally bowed down for 5 buckets of rice, and it was time to perform their talents.
Advertising poster design, art website decoration, e-commerce main image design, etc.; short video production, typesetting, copywriting, etc.; there are also services for those who make money from PPT and are responsible for figuring out ideas and telephone coaching on PPT skills. It can be said to be quite considerate.
Selling idol peripherals:
No girl would have the heart to deal with idol items unless she was forced to do so.
Selling gifts for boyfriend:
Love is still a bit weak in the face of life! Don’t blame me for material things, I also want to live!
Cats for sale:
Thank you for accompanying me through the lonely days, but in order to live, I have to... hurt my conscience.
There are also Christians who even dug out grandma’s sewing machine. It seems that they are really desperate.
There is also a pot seller, so you can exchange it for some rice.
Looking at these ideas for selling property, I almost sold myself to Xianyu. I really wanted to buy the fund, but the fund bought the real version of my home.
To this end, Xianyu also provides a cooling-off period for resale.
Of course, the world of Xianyu is too mixed. It cannot be ruled out that some non-Christians fish in troubled waters and use "fund losses" to gain popularity of keywords. After all, traffic is paramount.
In addition, if someone returns blood, someone will pick it up.
When a group of young people sell their belongings on Xianyu, there are also a group of young buyers who decide the strength of their knives based on the seller’s copywriting.
"The fund is losing money" means that you can use a small knife; "the fund plummets" means that you can use a big knife; and "you are tired of crying" or "too lazy to jump off the building" means that the price of goods can be discounted in half!
It can be seen that human beings' joys and sorrows are not the same.
02
“Everything can be played”
I can’t imagine how good young people are at playing!
Do you think the above is all about Xianyu commodity trading? NO!
It can be said, "That is to say, the buying and selling of people is not allowed, otherwise Zheng Shuang can sell his children on Xianyu."
You will never guess what is being sold on Xianyu. Those weird ideas and niche interests make it even more difficult to imagine how good young people are at playing!
There are also a lot of agency services, such as drinking milk tea, writing Spring Festival couplets, setting off firecrackers, supervising weight loss during the Spring Festival, going on blind dates, and feeding cats in the same city. Bar!
There are even customized plans and study supervision services for others in their spare time.
What’s even more exaggerated is that there is also a “lonely frog” virtual chat service. How lonely are humans?
Doing unpopular interests such as antique business, it seems that young people’s talents are not limited to design or copywriting.
There is something even more bizarre, which is to rate appearance.
Spend a few dollars and send a few photos of yourself, and you can get the so-called beauty score. Some sellers will also include hundreds of words of text evaluation, compatibility and outfit suggestions to become more beautiful. Strategy and other value-added services.
It’s such a big place, and there are all kinds of businesses!
In my impression, Xianyu is just a second-hand trading website. A typical example is that many celebrities choose to open accounts on Xianyu and resell some idle clothes, shoes or supplies.
I really didn’t expect you to be such an idle fish.
03
It turns out you are such an idle fish!
Xianyu is no longer just a cold second-hand trading platform, but has also derived various needs for social networking, buying and selling, display, and services. Everything can be used for leisure. Here, you can make money, communicate, and market.
1: Young people’s wealth code
More and more young people are joining the army of the “idle economy”.
According to the latest data released by Xianyu, users born in the 1990s currently account for more than 60% of the platform, with more than 14 million two-dimensional users active; Generation Z (post-95s) enjoy checking in to Xianyu every day ) up to 5 million.
Not only has the number of users increased exponentially, but the activity and transaction popularity are also very high. According to a report, Xianyu’s transaction volume exceeded 200 billion yuan in 2020, with 1 billion items on the shelves.
Why are young people so keen on the idle economy?
On the one hand, young people are willing to pay for their favorite trends, so they have a lot of idle items. On the other hand, their consumption concepts are lighter, and the concept of abandonment has been taken into their heads and hearts, and they have unconsciously incorporated ** *The concept of sharing economy penetrates into all aspects of life, and it can continue to iterate to improve the quality of life.
Moreover, many imaginative ideas, talents and unpopular niche products can be monetized on Xianyu.
Therefore, the world of Xianyu allows them to easily find their first pot of gold.
Recently, in the Xujiahui subway station in Shanghai, 12 netizens from different fields were shown on 12 golden bills. Their Xianyu income throughout 2020 ranged from 3,000 to 90,000.
Data shows that daily necessities such as mobile phones, clothing, shoes and hats, books and digital products are currently relatively popular on Xianyu. Last year, more than 400,000 kindles and more than 1 million mobile phones were successfully traded on the platform.
Unpopular interests such as antique collection, modified cars, taxidermy and other products can also be used on Xianyu. For example, in the "First Pot of Gold" bill mentioned above, a boy born in the 1980s who is keen on collecting antiques made a profit of more than 50,000 yuan by trading century-old rosewood dressers, antique typewriters and other period items.
On Chinese Valentine’s Day in 2020, Xianyu*** sold 35,063 “lonely frogs” virtual chat companion services; during the Spring Festival this year, the total number of orders for cat feeding in the same city exceeded 30,000.
It seems that Xianyu has become the code of wealth for young people.
2: Unique community culture
As a second-hand trading platform, the idle goods involved in Xianyu are more all-encompassing and colorful, thus creating a unique community culture. It brings together a circle of people with different interests.
Here, there are scene restorers, doll modifiers, painters, antique craftsmen, painters and other trendy players, as well as modified car CLUB, drones and model aircraft, rubber stamps and other young people .
Interests, hobbies, and ideas are transformed into a cultural community with a sense of belonging. Users can gather in topics they are interested in, discuss related products, and quickly find people who have the same hobbies as themselves, thus allowing young people to People build emotional links during the shopping process of buying, selling, shopping, chatting and playing.
Currently, Xianyu has more than 400 interest-related gaming communities. Such as "Farewell to Ex", "Hanfu", "Ancient Handmade", "Motorcycle", "Playing with the Lens", "Mechanical Keyboard" and so on.
Among them, there are more than 200,000 people born in the 1990s who are born in the 1990s, and nearly 30,000 young people are in the mechanical keyboard circle.
These young people who gather because of their interests not only increase the activity of users on the platform, but their spending power cannot be underestimated.
Wherever young people are, brand marketing is there. Today's Xianyu is not only a trading and communication community, but also seems to have become a new front for brand marketing.
The most classic marketing case is to cooperate with IP to attract the attention of young people by free or selling the same items or dolls of the IP.
The "Cyber" New Nezha kicked off the new year with enthusiasm - the movie "New God List: Nezha Reborn", which was released on the first day of the first lunar month and grossed nearly 60 million at the box office on its first day.
Users only need to post topics related to #国产#, and they will have the opportunity to experience the blind box machine co-branded with the movie, and win a customized movable figure of the protagonist for free. This is still very tempting. Through crowdfunding, blind boxes, and lottery draws, a large number of Chinese comic fans gathered to post heated discussions.
In August last year, when "The Twelve Hours of Chang'an" was on the air, "The Twelve Hours of Chang'an" teamed up with Xianyu to sell 24 costumes and props from the show at Xianyu.
Of course, by doing this, we not only want to simply get back the money, but more importantly, extend the value of the film and television IP industry chain, and at the same time, we can gain a certain amount of popularity at the key node of our own promotion!
Film and television props such as the film and television drama "Crane Huating" and the variety show "Flowers and All Things 2" were successfully auctioned on Xianyu.
In addition, Xianyu also cooperates with some trendy toy brands to hold offline exhibitions. In August, Xianyu XCJoy held a trendy toy exhibition in Shanghai to gather the participation of platform users and provide users with A novel experience, through an immersive scene that combines online + offline, allows the brand to better embrace young people.
Whether it is Bilibili or Xianyu, the special social + cultural atmosphere allows users to gather because of love, and everything can be marketed. How can brands continue to embrace this group of young people through the characteristics of Xianyu? Further innovation and excavation are needed.