The second IPO fund is just a kind of "marketing term", which often refers to the subscription marketing behavior of products that are regularly opened during the opening period, or the marketing rhetoric that focuses on selling fund products, which is essentially a continuous marketing behavior of old fund products.

The second initial public offering and continuous marketing are the behaviors agreed by the fund company and the sales organization. Generally speaking, the main difference lies in the product scale. The product scale of the second launch is small, for example, only a few hundred million, and the effect similar to the first launch should be increased to one billion or even several billion; Holding a company is to continuously invest marketing resources, and the result is usually a small marginal change in scale.

Extended data:

The common reasons for the second launch are the transformation of old products or the customization of new requirements for customers with the shell of existing products; The reason for continuous marketing is that there are enough sales incentives, or the historical performance is really good. In addition, it is usually the banking channel that is more willing to do the second initial public offering, and it is enough to cut the interest.

The second initial fund usually refers to a fund that is closed for a certain period of time, then reopened for subscription, and then re-entered the closed period after the opening period; Initial fund refers to the fund issued for the first time, and refers to the open-end fund that is still in the process of opening positions.