According to the financial headlines, the national anti-counterfeiting brand demonstration unit is the (national) anti-counterfeiting, fidelity, assured consumer integrity alliance 1 initiated by the weekly Commodity and Quality sponsored by China Consumer Protection Foundation. With the aim of protecting consumers' legitimate rights and interests, the Alliance has actively fulfilled the responsibilities entrusted to consumers and social organizations by the Consumer Protection Law of People's Republic of China (PRC). While cracking down on fake and shoddy products that are most harmful to consumers, it provides consumers with the standard of purchasing goods and increases their confidence in buying genuine products, thus correctly regulating the market, guiding consumption and ensuring its authority.