China Merchants Bank Fund Weekly

World Bank Chase: 50 Banks Gathered in Lujiazui

World Bank Datong: 16 bank outlets gathered in a 500-meter radiation area centered on Vanke (000002, Guba) Square in Gubei New District; China Bank hengshan road Branch looks like a small private placement!

World Bank Chase: Banks that choose to serve high-end customers in Shanghai will definitely not miss the three international communities of Gubei New District, Yang Lian Community and Biyun International Community, nor will they ignore the traditional business districts such as Xintiandi, Xujiahui and Sichuan Road. In addition, Lujiazui (600663, Guba) is also a battleground for all military strategists. Hang Datong: Crouching Tiger, Hidden Dragon, these places are places where rich people gather and banks gather. The reporter of Financial Weekly visited 100 bank outlets in the above areas, and excavated rich banks with their own characteristics. World Bank Chase-hengshan road HSBC 8 million is a small customer.

World Bank Chase: Banks push Gubei, Yang Lian and Lujiazui, and Bank of Communications Yang Lian Branch knows best? Woman's heart? World Bank Chase: Financial Weekly reporters visited various banks in Shanghai and found that there are many overlaps in the location of individual business outlets of foreign banks. Gubei New District, Pudong Yang Lian Community and Lujiazui are the most intense sites for banks to compete for high-end customers! World Bank Chase: The Shanghai head office and branch business departments of more than 50 large Chinese and foreign banks are located in high-rise buildings in Lujiazui Financial District. Their goal is to live in high-end communities such as Shimao Riverside Garden, Renheng Riverside Garden and Fortune Seascape Garden.

World Bank Chase: At the same time, is it known? Little United Nations? The distribution map of banks in Gubei New District, known as Gubei New District, should not be underestimated!

World Bank Chase: Gubei New District, adjacent to Hongqiao Economic and Technological Development Zone, is the first large-scale international residential area in Shanghai. Vanke Plaza is the well-deserved commercial core of the whole community. On the crowded Huang Jincheng Road, banks gather together. World Bank Chase: According to incomplete statistics, there are 16 bank outlets in the 500-meter radiation area centered on the square! China banks such as ICBC, BOC, CITIC, Bank of Communications, China Construction Bank and Pudong Development Bank firmly occupy the central area of the square. Foreign banks such as Standard Chartered, Citigroup, Hang Seng, East Asia and HSBC firmly grasp the favorable positions of several main roads around the square. World Bank Chase: In addition to the above two areas, the Yang Lian community in the center of Pudong is also an emerging rich area in Shanghai. With Thumb Square as the center, it consists of a large number of apartment buildings such as Gorgeous Family (600503, Guba), Yang Lian Garden and Yang Lian Nianhua, and villas such as Zhongbang Crystal Block and Golden Vienna. The reporter found that there are 13 bank outlets within one kilometer of Yang Lian Square. There are Bank of Communications, Hang Seng Bank and Shanghai Bank in the southeast, HSBC, China Merchants Bank, China Bank and Shanghai Pudong Development Bank in the north, and Industrial and Commercial Bank, China Construction Bank, Minsheng Bank and Agricultural Bank in the west. World Bank Chase: The staff of one of the banks told reporters that full-time housewives account for the largest proportion of customers nearby, and how to seize the appetite of wives is the key to winning the market. Yang Lian Branch of Bank of Communications (60 1328, stock bar) is very popular with housewives.

World Bank Chase: Walking into the gate, there is melodious and soft folk music in my ear. The staff of the branch told the reporter that the background music played in the hall is mostly guzheng music that customers here like, and special settings will be made every day. Chase of the World Bank: The reception will prepare some sweets and snacks. In summer, the bar will provide customers with barley tea to cool off the heat, and a cup of hot black tea will be served to customers in autumn and winter. Intimate service is deeply loved by customers. World Bank Chase: It is understood that this branch is the first branch of Bank of Communications to provide night market business in a real sense. This special business makes up for off-duty hours and banking hours? Time difference? World Bank Chase: What really makes housewives feel intimate is that Yang Lian Branch of Bank of Communications has made many innovations in customer value-added services, especially for children and women, in combination with the characteristics of regional customers. In addition to providing convenience for ward customers to see a doctor, we also held a number of parent-child family entertainment activities; And cooperate with neighboring merchants to provide discounts or points for customers' shopping consumption. Citibank Xintiandi Sub-branch provides one-stop service for studying abroad. Hengshan road HSBC 8 million is a gathering place for small customers like Xingye Road near Xintiandi and hengshan road behind Xujiahui, and it is also a place where major banks secretly wrestle.

World Bank Chase: Adjacent to Shanghai's most upscale building, Cuihu Tiandi, facing Shanghai's fashionable, artistic and luxurious landmark Xingye Road? The most luxurious road in Shanghai? On the one hand, Hang Seng, China Merchants and Citigroup are lined up, and on the other hand, East Asia, Bank of China and Xingye stand opposite each other. World Bank Chase: When the reporter came to Citibank Xintiandi Sub-branch, it was already 5 pm. The security guard politely told him that the counter service had ended, but the wealth management business was still being handled. Chase, World Bank: According to the financial planner of the bank, the minimum starting point for a VIP account of Citigroup is 500,000 yuan, and there are two biggest benefits for VIPs: First, overseas remittance, the remittance fee for VIP customers can be halved, and large remittances above 25,000 US dollars can also enjoy exchange rate concessions, with the preferential range of about 100 points. World Bank Chase: Second, a wealth of foreign currency wealth management products, especially short-term investments, and even wealth management products for one month, make it flexible and convenient for funds to enter and leave. World Bank Chase: Citigroup's one-stop service for studying abroad is also the highlight of its private bank. It is reported that opening a VIP account for international students can not only avoid the annual fee for the first year, but also get free deposit certificates in Chinese and English and four free overseas withdrawals.

World Bank Chase: While happily hiding in hengshan road behind Xujiahui, a bustling business district, the battle for rich customers among major banks is also surging!

World Bank Chase: hengshan road, as the only road in Shanghai with French phoenix tree, is in Shanghai? Petty bourgeoisie? Yes, synonyms. World Bank Chase: And the wealth coveted by banks is hidden in small houses. World Bank Chase: Our customer quality is the best in Shanghai, and 8 million is also a small family here. ? The account manager of HSBC Regal Global East Asia Hotel Branch told the reporter. Many of our customers have tens of millions of deposits here. World Bank Chase: Many people have money, but they don't know how to manage their money. Not everyone will invest. Many of our VIP customers are like this. ? World Bank Chase: The account manager said that most of the customers are businessmen, entertainment stars and some rich second generation with huge inheritance. It is understood that this outlet only handles VIP business. World Bank Chase: The starting point of HSBC's excellent financial management is also 500,000 RMB. Its biggest advantage is that the VIP account of HSBC Premier is a global account. As long as you become a VIP in China, you can enjoy VIP treatment at all HSBC outlets around the world. World Bank Chase: The most attractive thing about VIP treatment is that the overseas remittance of the same account is free, which is not available in other foreign banks. World Bank Chase: China Bank hengshan road Sub-branch (60 1988) opposite the International Tennis Center is also a gathering place for the rich. Although it looks no different from other outlets of BOC, according to the financial planner, the limited wealth management products of BOC are basically sold from here. World Bank Chase: The VIP customers of Bank of China are divided into three levels, 500,000 yuan, 2 million yuan and 5 million yuan. The biggest advantage of being a VIP customer is that you can enjoy limited sales of wealth management products, mainly some high-yield funds. World Bank Chase: We are like a small private placement. ? The financial planner introduced a wealth management product to the reporter. Entry threshold 1 ten thousand. This product can be opened as long as 50 million yuan. After 50 million yuan, we will hire a fund manager to run the fund. ? Besides this kind of private placement, there are many Public Offering of Fund products to choose from. In terms of RMB financing, Chinese banks will have much more choices than foreign banks.