Join hands for the first time

On April 23, 27, Guangdong Midea Electric Appliance Co., Ltd. and China Swimming Association formally signed a cooperation agreement. Guangdong Midea Electric Appliance Co., Ltd. officially became the official partner of China Swimming Association, and at the same time became the main sponsor of the national diving team and swimming team.

In-depth cooperation

From May p>27 to May 28, Midea Group participated in the national diving team and swimming team's 8-stop Olympic preparation competition, that is, the national championship; At the same time, it was named FINA Diving Grand Prix held in Nanjing in May 28.

Give full support

On December 7, 27, Midea presented a batch of products with the most scientific and technological content to the Swimming Association in order to create a better preparation environment for the national diving team and swimming team and improve the office environment of the Swimming Association.

Come on

From May 3 to July 2, 28, Midea Group launched a large-scale roadshow with the theme

"Champion Level, Beauty Interpretation" in nine cities across the country, cheering for the Olympic Games of China national diving team and swimming team.

*** Going to the Peak

At the p>28 Beijing Olympic Games, China's national diving team and swimming team won eight gold medals, four silver medals and five bronze medals.

*** Enjoy the glory

In October p>28, Midea's headquarters held a grand celebration with the theme of "Beauty Champion, Blooming Together" to congratulate the Olympic athletes on their triumphant return.

Heading for Rome

In June 29, Midea cooperated with Sohu to hold a recruiting activity for the champion cheering group of "Beauty's new thinking and new posture-cheering the diving and swimming champion's dream of Rome", and recruited cheering groups to go to Rome to cheer for the diving and swimming teams participating in the 29 World Championships in Rome.

All-round cooperation

On March 11th, 29, a press conference was held at the State Sports General Administration, which indicated that Midea Group and the diving team formally formed a long-term strategic partnership, completed the leap from short-term tactical cooperation to long-term strategic alliance with China Water Army, and also completed the upgrade from simple sponsorship to all-round support.

Carry forward the past and forge ahead into the future

In November p>29, Midea and the Swimming Association reached a four-year strategic goal, fully supporting the national diving team, swimming team and flower swimming team, and launched the "Midea China Swimming Award Fund" to continuously reward individuals and teams that have made outstanding contributions to swimming in China.