Hu Yilin, who has no academic qualifications to show off, but through his continuous efforts and tossing, finally became a human being, could have moved on to a bright road as a designer, but, as he said himself, this period was like a Korean drama.
It was the same as the bloody plot in the movie, but major changes occurred in family, love, and career one after another, so Hu Yilin returned to the starting point.
However, Hu Yilin wanted to do it again.
Hu Yilin has a hobby in life, that is, he likes motorcycles. He once rode them all the way from Shanghai to Beijing.
Hu Yilin, who calls himself a "cycling madman", decided to "get involved" in travel tools.
He used his experience as a designer to spend a year conducting countless tests, research, and redesigns on how to make a unique scooter. After that, he found that he had no money to make his ideal scooter.
Good cars are built.
Hu Yilin decided to look for investment.
To find investment, you need to make a BP (Business Plan). Hu Yilin sent the BP to Li Xiang (who founded Paopao.com and Autohome, and led Autohome to be listed on the New York Stock Exchange in the United States).
some investors.
However, it’s not that no investors are willing to give Hu Yilin funds, but Hu Yilin also requires investors to “gift” a CEO.
Through Li Xiang's introduction, an investor appeared. This person was Huang Mingming from Mingshi Capital. Huang Mingming not only brought funds to Hu Yilin, but also brought him a CEO-Li Yinan (Zeng
He is the youngest vice president in Huawei's history). As a result, Niu Dian Technology, with the brand "Xiao Niu", was officially established in 2014.
At the same time, capital and top talents from all walks of life are entering the company one after another.
Capital side, such as GGV Capital, IDG Capital, Sequoia Capital, etc.; talent side, such as Liu Chuankai, He Peng, He Weihua, Liu Chengdong, etc.
From the first day of the company's establishment, Hu Yilin and his team have built their almost crazy dedication to products into the company's values.
In order to "implement" the values, Mavericks launched its first "N1" product.
Strictly speaking, this product belongs to the field of electric motorcycles, not electric bicycles.
However, Hu Yilin would not have thought that Honda, which collects intelligence and analyzes products of any motorcycle brand or motorcycle on the market, would immediately notice Mavericks' "N1".
When "Manager" interviewed Mizuno Yasuhide, then head of Honda China, in 2016, Mizuno focused on the Mavericks. Mizuno privately revealed at the time: "As the world's largest-selling Honda motorcycle, we have been paying attention to it for a long time.
Among the technological changes in the motorcycle field, China's Mavericks is the corporate brand that Honda pays most attention to, because if Mavericks' electric model evolves into the mainstream of the motorcycle industry, Honda Motorcycle will encounter unprecedented challenges. Therefore, internally,
Every time Mavericks comes out, Honda’s technicians must purchase it and dismantle it for analysis.” Honda’s concerns are gradually getting closer to reality.
In a 2020 value assessment report on Mavericks by CICC, Mavericks was directly included in the dominant brand camp of the two major fuel motorcycle giants Honda and Yamaha on the brand matrix of two-wheeled vehicles.
You know, in today's Mavericks product spectrum, "N1" is just one series, and it is not a fuel motorcycle.
From a technical point of view, the main core of electric motorcycles are batteries and electric motors, and being able to compete with Honda and Yamaha's fuel-powered motorcycles with electric motorcycles means that Mavericks' technical features will have more advantages among electric bicycle products.
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Technology and Warfare In the second year after starting the business, just when Mavericks was preparing to make a big move, the "black swan" incident occurred.
At that time, because Li Yinan was detained on suspicion of insider trading, the company team fell into panic.
Previously, Li Yan, who joined Mavericks as COO in January 2016, took on the helm of the company.
Li Yan holds a Ph.D. from Stanford University. He served as vice president of operations at KKR Private Equity Fund and was responsible for the operation and management of multiple companies invested by KKR.
Before joining KKR, he worked at McKinsey & Company from 2008 to 2009, and Qualcomm Inc. from 2006 to 2008, where he was engaged in 3G and 4G technology research and development, and held 3 related
patent.
Li Yanbo joined Mavericks Electric in January 2016, served as CEO of Mavericks Electric in December 2017, and served as Chairman of the Board of Directors of Mavericks Electric since March 2018.
Li Yinan was convicted of insider trading. It was not until he was released from prison at the end of 2017 that he returned as the first shareholder of Mavericks shareholder Glory Achievement Fund Limited.
However, during the nearly two years when Li Yinan disappeared, it was the golden period for Hu Yilin, Li Yan and others to lead the Mavericks to develop rapidly.
Within the company, Li Yan is regarded as the wise leader of the company and the connector of the team.
Mavericks' overall strategy has a two-layer parallel structure. The first layer is technology strategy, and the second layer is business strategy.