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The money-making skills of "Financial Big V": Personalization, branding of listed companies and membership fees of more than 40,000

The "Weibo and Finance Big V" with 400,000 fans personally ended up "cutting leeks"?

Known as "Hillhouse Capital Zhang Lei's Senior Brother"!

Someone broke the news that this big V also charged membership fees to "make money". I never expected that he would now be investigated.

Recently, a director named "Yi Wei" of the A-share listed company "Sanfu Outdoor" received a notice of filing from the China Securities Regulatory Commission on suspicion of manipulating stock prices and illegally engaging in securities investment consulting business.

Sanfu Outdoors quickly came out to clarify, meaning that personal behavior has nothing to do with the company.

Yi Wei was also very aware of current affairs and quickly resigned from all positions in the company and no longer held shares in the company.

In fact, Yi Wei became the director of Sanfu Outdoor Company because of his own arrangement. He is now the CEO of many companies and once worked as an investor in JPMorgan Chase. The strength of Yi Wei, who graduated from Yale University Business School, cannot be underestimated.

In 2015, he founded Shanghai Chunshan Xintang Investment Company. By increasing its stock holdings, the shareholding ratio reached 5.64% at the end of October 2020. Finally, he joined the listed company Sanfu Outdoor and became a director of the company.

There is nothing wrong with entering a listed company by holding a sign. However, some netizens uncovered his history of "cutting leeks".

For example, if he charges an annual membership fee of RMB 45,000 to recommend stocks to members, the income from the online flyer will be as high as more than 30 million yuan. In other words, more than 600 people will pay him. This is not a big deal. The key is that he recommends stocks.

The stocks did not allow most members to make money, and some losses were as high as 30% or more. People who can spend more than 40,000 to learn stock trading are certainly not "stupid". After losing so much money, they began to question whether there is something "fishy" in it.

".

So how did he circle "leeks" step by step?

There are a few key steps here.

First of all, package yourself as a tall person.

For example, he labeled himself "Zhang Lei's senior brother". Everyone knows that Zhang Lei is a well-known figure in the venture capital industry, conveying to the outside world the impression that "Zhang Lei's senior brother is not much different".

Secondly, rely on connections in your circle of friends to enhance your own strength.

He often talks to people about his circle of rich and famous people. He has teachers or classmates from all walks of life, and has a wide range of channels for obtaining information.

In fact, he is not fabricating stories out of thin air, but "adding fuel and jealousy" to the facts, exaggerating the momentum and gaining more trust.

Then, he began to post stock-related information on various social platforms, and claimed that he had made dozens of times the income in the stock market. His information also gave people the illusion of managing a trillion-level fund.

In fact, his operation is very low-level. He keeps the stock trends that are mentioned and deletes those that are not. This gives people the feeling that he is very professional and has strong ability to predict the stock market.

Finally, after slowly accumulating a certain number of fans, I started to build a group, and gradually attracted fish to the bait through community operations. It was not until the "fish" woke up that they realized that they had lost money.

Investors who are eager for quick success are ultimately defeated by greed.

There are endless leeks to cut, but leeks that have been cut once tend to become smarter. It always takes time to wait for the next crop to grow. Once the news of this case spread, Yi Wei is afraid that it will be difficult to have extra time.

Waiting for the leeks to grow.