Giant (giant)
Giant (bicycle brand)
Giant, the full name of Taiwan Province Giant Machinery Industry Co., Ltd., is one of the largest bicycle production and marketing companies in the world. Its network spans five continents and more than 50 countries, with companies in Chinese mainland, the United States, Britain, Germany, France, Japan, Canada, the Netherlands and other places, holding more than 6,543,800+sales channels.
Giants return to the mainland people with brand-new products, while adhering to the "global operation, local roots; The new century management concept of "global brand local management" insists on driving the development of bicycle culture through its own channels.
Extended data
Giant's brand development
Brand-GIANT is a world-famous bicycle brand.
Giant has more than 40 years of professional experience in producing all kinds of bicycles. With advanced production technology, management mode and the successful concept of global marketing, we have carefully built every part, so that every consumer can feel our humanized service.
Giant is creating a new century of bicycle culture in China and sharing the happiness of life with you, because it firmly believes that life can be better!
Since 1972 started its business, Giant Machinery Industry Co., Ltd. has adhered to the attitude of sustainable management and the business philosophy of intensive development in the new century, taking "the humanistic concept of serving life" as an important cultural composition of the enterprise.
From 65438 to 0992, Giant (China) Co., Ltd. was established in Kunshan Economic and Technological Development Zone, Jiangsu Province, and created a new era of bicycle culture in China with persistent heart.
Following the strategy and opportunity of western development, Giant Machinery decided to set up Giant (Chengdu) Co., Ltd. in Longquan Economic and Technological Development Zone, Chengdu on February 28th, 2003, with a project investment of12 million USD and an area of 135 mu.
Giant has become synonymous with international fashion and cutting-edge technology with its marketing concept of "global brand, local roots", self-creativity and humanistic technology. Always create and produce products and services with the best comprehensive value to meet the needs of global consumers.
Giant is convinced that bicycles have diversified development space in the fields of leisure, entertainment and sports. At the same time, it is also the most indispensable partner in our life tomorrow.
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