The reasons for the success of Yu'e Bao Foundation are low threshold, high returns, and convenience.

1. Low threshold: Compared with traditional money funds, Yu’e Bao has a lower threshold, allowing more people to easily get started.

2. High yield: Yu’e Bao’s annualized rate of return is higher than other monetary funds, attracting the attention and holdings of many users.

3. Convenience: The purchase, redemption and transfer of Yu'ebao can all be realized on Alipay, allowing users to operate it anytime and anywhere, which greatly improves the user experience.