Author: Dream Fund

On March 25th, the launching ceremony of China Jianbo Fair (Shanghai) DDS Contemporary Home Trend Concept Exhibition of Shanghai Hongqiao National Convention and Exhibition Center was held.

initiated by Dream Fund, this project cooperates with teachers and students of furniture product design in six universities, including Tsinghua University, Tongji University, East China University of Science and Technology, Shanghai school of visual arts, Nanjing Forestry University and China Academy of Fine Arts, calling on young teachers and students designers and home brands to actively pay attention to China's old-age care by designing home products for the elderly.

Instructors in colleges and universities:

Deputy Director/Professor/Doctoral Supervisor of Academic Committee of China Academy of Fine Arts, Song Jian-Ming

Associate Professor of Tsinghua University Academy of Fine Arts, Associate Professor of Design and Creativity College of Tongji University, Mo Jiao

Director/Professor of Human Factors Engineering Design Research Office of Tongji University, Associate Professor of Art Design and Media College of East China University of Science and Technology, Liu Long

, Zhang Zhang

responsible person/associate professor of product design in school of visual arts, Zhu Xi

associate professor of School of Home and Industrial Design, Nanjing Forestry University, director of Zhou Chengmin

Dream Fund, teachers and students of universities, pension enterprises and partners of public welfare organizations all attended.

During the activity, Ms. Che Jianfang, the sponsor of Dream Fund/co-chairman of Red Star Macalline Holding Group, expressed her gratitude to the universities and enterprises that participated in supporting this project.

Che Jianfang

Founder of Dream Fund

Co-Chairman of Red Star Macalline Holding Group

Che Jianfang emphasized that "Red Star Macalline has been focusing on the home industry for 35 years, supporting the growth of young designers and paying attention to the living conditions of the elderly is the original intention of our dream fund, and suitable aging home is also my concern in recent years. Facing the global aging trend, I hope to do something for this era." At the scene, she also called on more people to care for and help the elderly together, and supported young design teachers and students to participate in the design of old-age furniture.

Mr. ChenBaoGuang, chairman of Dream Fund, delivered a message on the project, saying, "I am the closest person to 7 years old and the one who wants to stick to this project most. The original wish of the Foundation was to support China's design. If our project really produces excellent design works to help the elderly in need, then our dream will come true. "

Hou Zhengguang, Lai Yanan, Lu Tao and Tang Lin, directors of Dream Fund Design Guidance, also expressed their support and expectation for the project.

Attending Director of Dream Fund:

How many founders of MoreLess original furniture brand-Hou Zhengguang

Secretary General of Innovative Design Alliance/ DDS Curator-Tang Lin

Founder of Domo Nature Furniture Brand-Lai Yanan

Former Vice Chairman of China Furniture Association-ChenBaoGuang

Co-Chairman of Red Star Macalline Holding Group-Che Jianfang

Chairman of Hantang Design-Lu Tao

Forum session

In the 789 Public Welfare Design Forum for Old-age Products, entrepreneurs and designers for the aged are doing research on the current aged home market. The forum was hosted by Luo Huijun, editor-in-chief of Netease Home East China.

Wang Chen, the project design consultant/founder of Shishengfufu, responded to the question of "beauty and practicality" of the old furniture, saying that "at present, we really face the contradiction that the old furniture is not beautiful and the beautiful furniture is not suitable for the old. What moved me particularly today is that so many college teachers and college students are willing to study and design the old furniture, and the furniture design still needs a lot of research. We still have a lot of basic theoretical research to build to better promote the development of the old-age care cause in China."

ankangtong holding co., ltd., as the largest pension service enterprise in China, has served more than 2 million domestic elderly users at home and in the community. Zhu Wei, CEO, said, "First, the old-age care industry in China has not fully entered the market competition, and the elderly are basically at a stage of low consumption ability and willingness. How to develop aging products according to local conditions is a challenge for every old-age home enterprise. Second, for newly developed buildings, there is a strong demand for aging-resistant design schemes, but the price of aging-resistant products is still high. Third, there is no closed loop in the entire pension industry chain. From scholars' research, design and production, retail and service, there is no synergy and lack of communication. I hope that with the integration of resources of Dream Fund and Red Star Macalline, some China pension difficulties can be solved. "

Lin zhumin, vice president of Jiumu Commercial Technology Co., Ltd. said, "Jiumu has a positive insight into the development trend of the old-age care industry and laid out space solutions suitable for aging. Here, we also hope to use this platform to connect more responsible enterprises and institutions, and care for the health of the elderly based on public health. Jiumu's customized solution for the elderly-Furui Kangyang Suite, focusing on the three key words of' health, intelligence and humanity'. Under the premise of ensuring health, it is more convenient to assist the elderly with mobility difficulties to wash and go to the toilet through the implantation of some intelligent modules. Through the bio-intelligent urine test machine, 9 urine test indicators can be output to achieve medical-grade technical testing. "

Deere, a wholly-owned subsidiary of Hanyu Group, is committed to developing and producing high-tech products for human intestinal health. At present, its main product is Deere hydrotherapy toilet with the function of "non-contact intestinal hydrotherapy". Mr. Lin Zhuorong, general manager of Deere's large customer division, said, "It is said that enterprises are profit-seeking, but caring for the elderly, if done without dreams and missions, will have great resistance to the whole industry. Colleges and universities have academic research advantages, and enterprises have practical experience and production R&D advantages. We need a project platform like Dream Fund to integrate resources and work together to achieve the mission of serving the elderly. "

Jiurucheng Group is an integrated operator of health care services integrating medicine, health care, nursing, teaching, research and travel. Qi Yisong, manager of aging design, said, "We are really faced with the dilemma of not selecting good aging furniture products in the market. We have visited all kinds of old-age exhibitions and furniture exhibitions, and products that meet the aging needs are rare. Therefore, Jiurucheng also began to try to make customized products and develop products, but there is still a lot to go. I'm looking forward to the products jointly designed by Dream Fund and universities appearing in the product supply warehouse of Jiurucheng. "

Mr. Wu Ningkai, senior design director of Red Star Macalline Decoration Industry Group, said: First of all, we should transform the concept of design into a concept accepted by the whole people, and combine the aesthetic feeling of home design with the professionalism of recreational equipment. Strengthen the ergonomics and applicability of the spot, and its safety dimension should be designed with care like designing baby products. In view of many people's fear of entering nursing homes, we should solve their inner loneliness. For example, implant a visual care system for family members, provide an electronic chess platform, establish a color recognition system for life scenes, and create a comfortable space suitable for the old environment in multiple dimensions.

As the first leader and promoter in China focusing on the aging transformation industry, Langli Pension has transformed many years' experience in front-line pension services into the business sector of aging and livable. Ms. Liu Ying, the founder of Langli, said, "From the front-line service experience, it is still very difficult to adapt to the aging of the elderly. Sometimes the children pay the bill and the elderly think they don't need it. It's really difficult to choose suitable products suitable for aging. Some of them emphasize' intelligence' too much, and the price is high, so the elderly are very repulsive. Now we are also trying to break through the single product, developing some practical products, and serving the elderly is a matter of both righteousness and benefit, hoping to reach cooperation with the enterprises and universities present here.

After the forum, Che Jianfang (right), the founder of Dream Fund/co-chairman of Red Star Macalline Holding Group, presented the consultant certificate to Wang Chen (left), the founder of Shishengfufu.

ChenBaoGuang (right), chairman of Dream Fund/former vice chairman of China Furniture Association, presented Netease Home with the certificate of strategic cooperation media, and Luo Huijun (left), editor-in-chief of Netease Home East China, attended.

The launching ceremony of Dream Fund 789 public welfare design project for products suitable for the aged was successfully concluded. I would like to thank Fei Bi, a four-level researcher of the Shanghai Civil Affairs Bureau's Pension Service, Li Xia, Secretary General of Shanghai Furniture Industry Association, and Tang Bin, founder of Jian 'ai Public Welfare, for attending this event.

here, I would like to thank DDS Contemporary Home Trends Concept Exhibition for its strong support to this project.

The development of old-age care needs our concerted efforts, and we look forward to your joining in the cooperation of old-age care projects of Dream Fund. The public welfare design achievement of Dream Fund 789 products suitable for the elderly will be fully presented at the 11th DDS Contemporary Home Fashion Concept Exhibition of China Home Expo (Shanghai) from September 3rd to 6th, so stay tuned!