Five years ago, Xiaomi's car-making actually started to be discussed internally. Many executives wanted to do it, but Lei Jun rejected it. Lei Jun's conservatism is well-known. When he was in Jinshan, he repeatedly missed the opportunity to invest in Ma Yun, Ma Huateng, Zhang Xiaolong, Luo Yonghao and others. Later, he left Jinshan to make his own investment only for acquaintances, and he was not familiar with it. Until he realized the truth that "being a model worker is not to follow the trend", he burned his bridges and gambled his fortune to create Xiaomi.

after Xiaomi was made, Lei Jun rarely made a big move except to selectively expand the territory in Xiaomi's ecology. Until the end of March, he suddenly decided to enter the electric car track. Why? Has the "car situation" changed?

Yes, that is, in the past two years, the "car-making force" made in China, represented by domestic manufacturers such as Huawei, BYD and Contemporary Amperex Technology Co., Limited, has quietly grown up!

It is no exaggeration to say that in the future, China will probably become a big country in pure electric vehicle manufacturing, and it will also master all the core technologies of the three major batteries, motors and control of electric vehicles, and there will be no place where people will worry about getting stuck in the neck, which is so awesome!

The success of pure electric vehicles in the future lies not in Xiaomi or Weilai, but in these "car-making forces" of Huawei, and even if Tesla finally succeeds in operating and kills all the others, it will use the components of these "car-making forces".

In such a "general trend", even PPT master Jia Yueting will come back to life. To be honest, Lei Jun is a little late, but fortunately, he decided to continue to take advantage of the trend. With time, plus Xiaomi's market ecology and a large number of fans, Xiaomi's car will probably become a success ~

Let's review how Lei Jun was tempered from a diligent model worker to a homeopathic one!

Lei Jun became famous in Jinshan. Dacheng was a typical late bloomer after Xiaomi was founded!

In General Lei's own words:

In the first half of my life, I believed that man could conquer nature. After I was 4 years old, I understood that I should follow the trend and be the pig on the tuyere.

since primary school, Lei Jun has achieved excellent results, which is a typical "other people's children" that our parents often say.

in 1987, lei jun was admitted to the computer department of Wuhan university.

After entering the university, Lei Jun is still outstanding. It took him only two years to complete all the credits and even complete the graduation project of the university.

In my junior year, computer viruses swept across the country, and the computer room of Wuhan University won the bid, and all computers were paralyzed. Lei Jun developed "Immune 9" and won the first prize of scientific and technological achievements of college students in Hubei Province. As a commercial software, it sold more than 1, sets in three months and made a lot of money.

Lei Jun, who made money, gained great confidence and started his business in his senior year. However, at that time, a core product he made was pirated, and the other party's scale was large and the price was lower, which made Lei Jun's first business experience have to end after half a year.

It ended just in time, because he soon met the first Bole in his life.

For Lei Jun, Qiu Bojun is an idol and a great god. With his own efforts, he wrote the first version of wps in assembly language for more than a year. It not only fills the blank of word processing in China's computers, but also does not advertise. With the highest reputation, the market share can reach 9%, and it has become an iconic figure of the times!

inspired by the aura of idols, Lei Jun entered Jinshan.

In 1994, Zhuhai Jinshan Company was established, and Lei Jun led the establishment of Jinshan Development Department in Beijing, which was responsible for the technical support of WPS Hanka, and convened more than 2 top programmers to face Microsoft. Jinshan devoted all its efforts to developing Pangu, which was similar to Office, and included WPS, electronic watches and dictionaries.

but after half a year, only 2, sets were sold, and Pangu failed to create the world.

In 1996, Jinshan faced a difficult time, with a serious brain drain. Only a dozen companies with more than 2 employees left, and Lei Jun wanted to leave, but Qiu Bojun held him down.

After learning from a painful experience, Qiu Bojun sold the villa and led Lei Jun and other remaining dozens of employees to rebuild wps day and night and develop WPS97. After a year, Jinshan's new version of WPS97 was published, which openly challenged Microsoft and achieved great success. In 1998, it was invested by Lenovo, and Qiu Bojun promoted 28-year-old Lei Jun to be the general manager of Jinshan.

Being the general manager of Jinshan seems glamorous, but for Lei Jun, this is the beginning of suffering, because he is completing an impossible task. Perhaps, for Lei Jun, the only unfortunate experience in Jinshan is that his rival Microsoft is too strong.

Jinshan has been doing an impossible thing, and it is not easy not to be crushed.

After Qiu Bojun lured Lei Jun to Jinshan with a roast duck in 1992, he went public in Jinshan in 27. Lei Jun stayed for 16 years and decided to leave.

at the middle-level communication meeting where he decided to leave, he said: I finally paid off my debt.

Summing up the experience of Jinshan, he feels that Jinshan has its own contribution to its success, and Jinshan is not so good, but also has its own responsibilities.

under lei jun's rule, Jinshan was in the front of all its subdivisions, but the market value of its listing was not a first-class enterprise. Many colleagues who left Jinshan were doing well. At that time, lei jun was thinking, "We worked so hard, why didn't we become the mainstream in the internet wave?"

After thinking about it for a year, I finally understand:

In Jinshan, people who believe in themselves will conquer nature, which is the reason for the pain in the first half of life. As a person, you should follow the trend, and the future lies in the mobile Internet, which is where the wind blows.

Huang Zhang: Lei Jun's noble person

After Lei Jun left Jinshan, he made an investment and didn't think he would start a business. After all, he was tired of doing business for so many years.

Thinking that the mobile Internet is the outlet, Lei Jun wanted to vote for Meizu at first.

Lei Jun really wanted to vote. After talking for a long time, many things were falling on the ground, but the cooperation fell through because of the differences in management concepts (personnel, that is, control rights). But Lei Jun gained something. He knew how to make a mobile phone, and he realized that the future world was a smart Internet mobile phone.

In Huang Zhang's later words, he taught Lei Jun to do mobile phone, fan marketing and hunger marketing. Without him, Lei Jun knew nothing about mobile phones.

We can see Huang Zhang's unwillingness and bitterness with the word fart, but what I want to say is that with Lei Jun's many years of experience in making products and contacts, if he really wants to make a mobile phone without looking for Huang Zhang, he can do the same.

Defeated Kai-fu Lee and dug up the founding partner of Xiaomi, a native of Lin Bin

In order to dig him up, Lei Jun spared no expense in transferring 13.32% of Xiaomi's shares, which is second only to Lei Jun in Xiaomi's core executives.

Before this, Kai-fu Lee and Lin Bin knew each other for a long time. They were supposed to dig Lin Bin to innovation works, but Lei Jun hooked them up halfway.

Lin Bin joined Microsoft as early as 1995. In 2, when Kai-fu Lee founded Microsoft Research Asia, he invited Lin Bin to return to China. Lin Bin readily agreed to transfer to Microsoft Engineering Asia after 23.

Later, Kai-Fu Lee went to Google in 26 and successfully dug corners.

In 29, Kai-Fu Lee founded innovation works and wanted to dig Lin Bin. It was originally agreed, but Lei Jun stopped him.

The reason why Lei Jun can beat Kai-fu Lee is that I think Lei Jun gave Lin Bin a dream (of course, shares are also very important, and shares represent himself as a boss, not a migrant worker), and he ignited a man's ambition. In order to express sincerity, Lin Bin sold the shares of Google and Microsoft, and went to Xiaomi to work without taking salary.

I have to say that Lei Jun has a way of controlling people.

Ten years of Xiaomi

In 21, Xiaomi was founded, and Lei Jun began to tinker with mobile phones on a small scale.

At the beginning of 211, Lei Jun traveled all over the major mobile phone factories and asked everyone if he could make a dual-core mobile phone with the highest performance with 2, yuan. Everyone shook their heads. Lei Jun knew that the opportunity had come.

in August of the same year, Xiaomi mobile phone with a price of 1999 yuan came out. It was sold for 6 hours and 4, sets were sold.

Xiaomi immediately became a belief and phenomenon, and it became the task of all product managers to study the explosive thinking of Xiaomi.

I remember watching Liu Qiangdong's video comment on Xiaomi, saying:

Lei Jun is a madman, and even a broken mobile phone can cost more than 1 billion yuan.

At that time, Xiaomi broke through 1 billion yuan for the first time. At that time, under the painstaking efforts of Dong Ge, JD.COM only exceeded 1 billion yuan in 214, and it still lost money every year. So when I said this, I obviously felt that Dong Ge envied and hated ~

Although Xiaomi seemed to be getting farther and farther away from the world's number one mobile phone in the past ten years, the awesome power it blew at that time might not be realized, but Xiaomi wiped out the cottage machine for the mobile phone industry in China and released the industry potential.

Lei Jun rejected Ma Huateng that year

When the Internet crisis began to spread, Ma Huateng's Tencent couldn't get financing, and when he planned to sell QQ, he also found Lei Jun and wanted to sell it to Lei Jun at a price of 1 million RMB.

However, Lei Jun thinks QQ is too simple, so he can make up a program and do it himself. There is no need to spend a lot of money to buy it, and he is not familiar with Ma Huateng, so he missed Tencent again.

Ma Yun was also rejected

Ma Yun's story is a little hard to test, because the party Lei Jun once denied it in Weibo, but after analysis, the author thinks it may not be so.

shortly after the establishment of Alibaba, the last 5, venture capital was left. At that time, Ma Yun sought out all the Internet tycoons, including Sohu and Zhang Chaoyang, in order to survive. With the status of Jinshan and Lei Jun at that time, it was unlikely that Ma Yun would not seek Lei Jun, but it was very likely that he was denied by people in Jinshan without meeting Lei Jun himself, because there were too many people seeking financing from Lei Jun at that time. Have to queue up ...

At present, one of the most frequently seen colleagues, Lei Jun and Jinshan, commented on Ma Yun's version as follows:

The subordinate said to Lei Jun, "This man has a rat's head and a rat's mouth full of address unknown. Does he do pyramid schemes?" "

Lei Jun also thinks:" He said that his project is so big that he feels like a liar! "

Later, Ma Yun's Yunfeng Fund invested in Xiaomi Technology.

Lei Jun missed Zhang Xiaolong

In September 1998, 3-year-old Lei Jun took a fancy to FoxMail made by 3-year-old Zhang Xiaolong and wanted to buy it.

Lei Jun immediately dialed the telephone number of Guangzhou, Zhang Xiaolong.

Lei Jun: "Where do you work now?"

Zhang Xiaolong: "A system integration company in Guangzhou."

lei jun: "did you make FoxMail yourself?"

Zhang Xiaolong: "Yes." ...

Lei Jun: "Is it possible to sell it to Jinshan?"

Zhang Xiaolong: "How about 15, yuan?"

The business is basically settled. Both parties have agreed that Zhang Xiaolong will go to Jinshan, Zhuhai to discuss the specific details again.

Unfortunately, Lei Jun was tied up.

Two years later, Boda Internet Company bought FoxMail for 12 million yuan, and Zhang Xiaolong joined Boda.

in March 25, Tencent acquired Foxmail, and Zhang Xiaolong joined Tencent.

As everyone knows, Zhang Xiaolong has proved with extraordinary achievements that

he is the top product manager in the past twenty years.

Lei Jun missed Luo Yonghao

Old Luo Gang didn't want to get a mobile phone at first. He went to Xiaomi first and wanted to do marketing work. Lei Jun didn't agree. During this period, I met Xiaomi's engineer, and he asked how many of you started to engage in mobile phones, and the buddy said seven. The speaker didn't mean to listen, but Lao Luo thought of seven people, and I still have the ability to find them.

then there is hammer technology.

I think it's both a loss to miss Lao Luo.

Lao Luo's life took a detour, and Lei Jun missed a marketing general.

On the one hand, Lao Luo used his poor entrepreneurial experience to show that he was not a leader at all and was not good at managing enterprises until the hammer was sold.

but it turns out that when Lao Luo had no worries about the supply chain and started to sell mobile phones live, it was still quite fierce. For example, on August 7, he sold 2 million yuan with Suning.

think about it, if Lao Luo+Lei Jun, maybe. ...