Also known as dual branding, this is the combination of two or more brands on one product. The owner of each brand expects the other brand to reinforce brand preference or purchase intention. For copackaging products, each brand hopes that it will reach new audiences because it has joined forces with other brands.

There are many forms of Cobranding. One is ingredient cobranding, and the other is same-company cobranding.

Reference : Philip Kotler "Marketing Management" 11th Edition P483

Specific cases are also included, you can go to the library to take a look

Supplementary content:

1. Intermediate product cooperative brands, such as Volvo's advertisements say that it uses Michelin tires.

The case of DuPont as a raw material brand---Over the years, DuPont has launched a series of innovative products in the apparel and aerospace equipment markets. For many products such as: Lygar fabric, Stainmaster fiber, Teflon coating, and Kevlar fiber, Surpo soy sauce protein, RiboPrinter genetic fingerprint recognition technology, the company has established the brand of raw materials in products produced by other companies.

2. Cooperative brands of the same company, such as General Mills’ Trix/Jobland yogurt

3. Joint venture cobranding, such as in Japan Fluorescent lamps produced by General Electric Company and Hitachi, Citibank AA credit cards jointly issued by Citibank and American Airlines***

4. Multiple-sponsor cobranding ), such as Taligent (Taligent) is a brand under the technology alliance of Apple, IBM and Motorola.