Recently, news about foreign fast food KFC and McDonald's using expired meat has been exposed by the media, and frequent food safety and hygiene issues have once again become the focus of attention.
China people pay attention to "food is the most important thing for the people", and the safety at the table and the hygiene on the tip of the tongue can be regarded as one of the most important livelihood issues.
Data map Hongyuan milk powder milk picking station
Food and beverage safety has triggered the Chinese people's pursuit of environmental protection and green, and this trend has also blown to the Qinghai-Tibet Plateau. The pure air and water in the plateau and natural animals and plants have become the first guarantee of food quality. In fact, as early as 1950s, products from the plateau were loved by China people because of their natural and pure quality. Hongyuan County, also located on the plateau of Aba Tibetan and Qiang Autonomous Prefecture in Sichuan, is famous for producing pure natural yak milk powder.
Yak milk powder produced in Hongyuan County was the best-selling and most popular product in the domestic milk powder market in 1950s. Due to the limited output and strict quality control, the supply of products is in short supply, and even the government has rationed the supply of "Hongyuan Yak Milk Powder".
Now, Hongyuan milk powder, after experiencing the competition in the same industry in China and the impact of overseas brands, has once again become low-key and popular because of its excellent quality, and even exported abroad, "leaving a foreign country." Then, what is the nutritional value of yak milk powder, and where can I buy authentic Hongyuan milk powder?
Drinking yak milk can "control weight"?
According to China Nutrition Society, yak milk contains minerals, vitamins and various fatty acids, and its contents of amino acids, calcium and vitamin A are much higher than ordinary milk.
In addition, the results of nutrition investigation also show that yak milk also contains conjugated linoleic acid (CLA) which is not found in ordinary milk. * * * Conjugated linoleic acid has a strong ability to metabolize fat, and it is the key substance to control weight, which can promote the accumulation of nitrogen in the body and improve the ratio of fat to muscle. Therefore, yak milk is very suitable for growing children over 3 years old, pregnant women, middle-aged and elderly people, high-intensity workers and people with low drinking tolerance. Therefore, it can also be said that yak milk is not particularly suitable for infants, and it is recommended that infants breastfeed.
From the taste point of view, yak milk has a more pure and natural taste, a richer milk flavor and a higher digestion and absorption rate than ordinary milk.
Such rich yak milk can be said to be "hard-won". According to the data, the annual milk yield of a yak is less than 300 liters, which is less than 1/35 of that of a cow.
"Yaks produce milk from June to the end of September every year, producing 2 kilograms of milk every day. Ordinary cows are producing milk every year 10 month, and some Niu Yi can produce 50 to 60 kilograms of milk every day. " Liu, executive deputy general manager of Hongyuan Yak Dairy Co., Ltd. told the reporter.
High-quality milk source guarantee in plateau grassland
"Hongyuan yak milk powder is extracted from yak milk raised by farmers and herdsmen in Hongyuan County," Liu said. "The milk here comes from grazing yaks. These yaks are on the plateau of 3500 meters in Hongyuan County, eating pure natural grass and squeezing out pure natural milk. "
Milk source control is only the first step, and high-quality yak milk products need strict production technology and inspection to ensure that the products are really good in the hands of consumers.
There are many professional milk pickers among more than 70 milk pickers in Hongyuan County. They collected the freshest yak milk from farmers' homes, and then tested and screened it. Finally, only yak milk that meets the nine inspection standards will be collected to the factory for production. In this process, no other substances will be added.
"Hongyuan yak milk powder is produced automatically. Except that the quality inspection is manually added, the program management mode has been realized in other links. In Hongyuan yak milk powder production workshop, all aspects of milk collection, cooling, transportation, production and canning are strictly controlled. Production machines have also been updated and production capacity has been continuously improved. " Liu said:
It is understood that Hongyuan Yak Dairy Co., Ltd. is making great efforts to build the world's largest "Yak Industrial Economic Corridor" covering Sichuan, Tibet, Qinghai and Gansu. "In the next three to five years, 300 mobile milk collection platforms will be planned, and 53 have been built so far. However, "the premise of expanding production is quality. Food safety cannot be ignored. We have the innate conditions of natural pollution-free materials, so we must have strict requirements and regulations in the workplace. "
Where can I buy Hongyuan yak milk powder?
Many netizens who used to drink Hongyuan milk powder said that it was difficult to buy this "best to drink" dairy product in their childhood memories, and some even asked for the distribution address of Hongyuan milk powder on online forums. Some netizens said: "Locals may not be able to buy it, and many people are proud to buy this milk powder." "Only local acquaintances can get some in the factory." Some netizens said that Hongyuan yak milk powder is only exported now and cannot be bought in China. What's the truth?
Talking about the sales of Hongyuan milk powder, Liu said: "We do sell it to the United States, Hong Kong and other places, but in fact our milk powder can still be bought in some cities. For example, it is sold locally in Sichuan, and some of it will be shipped to big cities such as Beijing and Guangzhou. It is not as difficult to buy as rumored. "
Yak milk powder is a little more expensive than ordinary milk powder because of its high nutritional value, limited output and high transportation cost. As early as 2008, when yak milk landed in Beishangguang, it was appraised as "a box of 250ml, priced in 24 yuan". Now that six years have passed, the price of yak dairy products has only gone up. Even so, Hongyuan yak milk powder has attracted many people.
It is worth reminding that although there are many products under the banner of "Hongyuan Milk Powder" and "Plateau Yak Milk" on the online shopping platform, consumers still need to improve their sensitivity and choose products marked as "Hongyuan County, Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province". It is recommended to buy in Chengdu, Dujiangyan, Hongyuan County and other special sales points to avoid buying counterfeit products.
Yaks from the plateau are a gift from nature. Warm milk has nurtured plateau people, and now more and more people are entering the mainland and going abroad. The low-key popularity of Hongyuan yak milk powder is not only the embodiment of people's recognition of plateau cuisine, but also the result of the economic life of Tibetan farmers and herdsmen moving closer to modern industry.