Mini peace
Mini Peace, a children's wear brand of Taiping Bird Group Co., Ltd., is located in urban fashion children aged 3- 10, and is a diversified large-scale clothing enterprise integrating clothing brand creativity, design and marketing. "Mini Peace" Taiping Bird Children's Wear was founded on 20 1 1, which is the representative of adult extended children's wear.
From 20 14 to 20 17, the compound growth rate of the company's children's wear business income was 68.56%. At the beginning of 20 18, two new members were added to the brand matrix of Taiping Bird, namely, the French baby clothing brand Petit Avril Beitian and the home brand peace Bird LIVIN'. Taiping Bird Children's Wear is a dynamic brand, but the gross profit margin of Taiping Bird Group is declining with the overall revenue growth in 20 17 years.
Barabara
Founded in 2002, Barabara, a children's wear brand under Samma Group, has always been a leader in the field of children's wear and is the only children's wear brand with a volume of more than 5 billion. In 20 19, there were nearly 5,000 Balabala stores. 20 19 1.7, Barabara entered Suning Red Kids. Open an official flagship store online in Suning.cn Red Kids Channel, and set up a clothing area offline in the national Red Kids store.
David Bella
20 1 1 Dave &; Bella (David Bella) brand was officially launched, focusing on providing high-end clothing and supplies for infants aged 0-6. Compared with children's wear giant Barabara, David Bella's products contain younger users. In 20 12, David Bella emerged and entered the top domestic 10 brand of e-commerce. For two consecutive years, the sales volume of Double Eleven ranked second, second only to Barabara. David Bella is a dark horse in children's wear industry in recent two years.
Maladin
Maladdin children's wear produced by Shanghai Boyue Clothing Co., Ltd. was established in March 2004 and has been focusing on the design and development of children's wear. Is a fashion brand company integrating product design, development, production and sales. Maradin has not been established for a long time, but he hasn't invested much energy in advertising. Some people may not be familiar with this brand, but in the children's market of Zhong Da University, Maradin's style is fashionable and highly recognized in the front line, especially in Jiangsu and Zhejiang provinces.
refreshed
Tongtai Infant Clothing Co., Ltd. was established in 1986. After more than 20 years of development, it has become a private enterprise with an area of 100 mu, more than 800 employees and more than 5 10 infant clothing varieties. Its products are sold to large and medium-sized cities in China. As an early established children's wear brand, Tongtai has always had a good reputation in the industry, and its channels are mainly offline. In 20 18, Tongtai settled in Suning Red Kids, with a total offline sales of nearly 10 million in 20 18. Geng Huabin, chairman of Tongtai Infant Clothing Co., Ltd. and his party visited Suning headquarters, and said that in 20 19, the two sides will cooperate comprehensively in product research and development, store layout, membership management and terminal management to serve more maternal and infant families.
Pig Banna
Guangdong Pig Banna Clothing Co., Ltd. was established in 1995. Pig Banna's products are targeted at children aged 0- 15. The company has developed more than 500 chain stores in/kloc-0 with the business model of self-operated chain stores and joining. Because Pig Banna has not been listed, the specific operation and financial status of the company have not been disclosed in detail. However, what we know from the inside of the industry is that Banna the Pig has the same market share as Anna Nair. Based on its 0.8% market share, combined with its product unit price and estimated sales volume, Little Pig Banner has also become one of the children's wear brands of 65.438 billion players.
20 18 piggy flag officially entered the ranks of omni-channel marketing in retail industry. As the new CEO, Mr. Guan Shaozhou began to carry out drastic reforms. Finally, the mode of "online ticket collection and offline consumption" is introduced to integrate online and offline traffic. It has also built 500 smart stores that are "leading the way" for new retail. The new retail has achieved initial results, and it will also bring another life to Pig Banna.
British
Founded in 1995, it gradually provides China high-end baby brand for children's growth. 20 17 Blue Ocean Investment, a wholly-owned subsidiary of Blue Ocean House, acquired 44.0039% equity of Shi Ying Baby Products Co., Ltd. for 660 million yuan. After the transaction is completed, Blue Ocean Investment will become the second largest shareholder of Shi Ying Baby. Shi Ying promised that the net profit from 20 18 to 2020 would be10.2,10.44 and 65438+73 million yuan respectively, corresponding to the net profit growth rate of 20 19 to 2020 of 20% and 20% respectively. Blue Ocean House signed a gambling agreement with the Yue Yun Foundation. If the profit commitment fails, Blue Ocean House can wholly acquire Ying's baby.
Children's wear is one of the few non-standard products in the maternal and child industry. The children's wear market is dominated by local brands with low brand concentration. The overall pattern of children's wear is large and scattered, forming a situation of "group fighting". China children's wear market has a low brand concentration, showing a typical triangular structure. All children's wear brands have the opportunity to share a piece of the future children's wear market.