A business plan case model is about 800 words. When the e-commerce market is immature, a company can occupy the market with the fastest speed, expand market share and make profits.
I. Market Positioning and Function Positioning
Former types: C2C and B2C, serving local citizens, businesses, food, books, software and hardware, etc. , similar to the online supermarket of traditional storage supermarket, establish a small second-hand market platform.
Later types: B2C, B2B, enhancing the function of trading platform, increasing the platform for enterprise trading and product release, and expanding the product content of online supermarkets, from operating low-priced goods to operating large-sized goods, high-output products and high-profit products.
Second, the development goals
Initial stage: apply for domain name, apply for loan, absorb venture capital and build website. Contact ISP, apply for network intervention, and purchase hardware and software equipment such as servers.
X months: establish website, expand website content, standardize website service, attract marketing personnel, make the website have a certain popularity in the region, establish service network, establish product purchasing network, establish product distribution network, train employees, and rely on traditional logistics networks such as chain supermarkets to purchase and distribute products. Relying on the traditional logistics network, it can be a subsidiary of traditional retailers.
1 year: It has a strong reputation in this region, and can develop its own brand, further enrich the content of the website, strive for more marketing staff, enrich the products of online supermarkets and develop into high-end products.
Absorb investment, expand business scope, and set about establishing B2B business trading platform.
Achieve website profitability.
2 years: reach one of the largest e-commerce websites in the region, consolidate market share, integrate websites, integrate B2B, B2C and C2C, build an independent logistics system and reduce operating costs. While consolidating the market of low-end products, we will focus on developing high-end products and establish a management system based on high-profit and high value-added products.
3 years: Acquisition of product suppliers, self-built production and marketing system, further reducing product costs. Completely break away from traditional retailers and logistics companies and establish a more convenient and preferential product marketing network.
Three years later: It depends.
Third, the website section and style.
The website was initially divided into five parts: product index, online trading, new product release, BBS and second-hand market.
In the future, we will gradually increase the enterprise product release section, increase the membership section, and implement preferential policies for paying members.
Style is defined as concise and lively, combined with pictures and texts, with light color as the keynote.
The product webpage uses a unified module to highlight the product pictures.
The second-hand market platform adopts a unified format, from product names to product notes, and adopts a credit system similar to that of Yi Bei to encourage offline transactions in the same city and avoid unnecessary disputes.
The unified price of products in warehouse supermarket is xx yuan, and the price of products above 100 yuan is xx yuan.
Fourth, website maintenance.
At the beginning, a special database operator was hired to update the content of the website every day and formulate the website specifications.
Verb (abbreviation of verb) website promotion
Join the search engines of large websites, such as Sina, Sohu and Baidu.
At first, due to the alliance with traditional retailers, we can advertise in chain retail stores and take promotional activities such as buying a certain amount of goods and sending them to retail store members.
After the website has a certain click rate, you can find a special planning company for packaging. Qi Ying focuses on corporate website promotion and professional network marketing service team.
From web pages to publicity, we will make a major revision, launch brands and further explore the market.
Technical scheme of intransitive verbs
1, renting a virtual host
2. Operating system: windows 20 19/NT.
In the case of a business plan book of about 800 words, it shows the importance of food. This business plan is about opening a green restaurant near the university. Its main business is buffet, breakfast, Chinese food, dinner, takeaway, birthday dinner and so on. The target market is college students. This restaurant first adopts the business model of self-employment.
But it has its own brand, trademark and value concept. When the capital and other conditions are ripe, the company will be established and the chain operation mode will be implemented. The overall strategic goal is: "based on the local, establish a brand, step by step, expand the scale, and go to the whole country."
First, competitor analysis.
There are many restaurants around the school, most of which are small restaurants opened by surrounding residents in their own homes by taking advantage of their geographical location. The environment, sanitary conditions and management methods are not satisfactory. Young people will never be satisfied with their diet. They don't just eat to eat. They really need green restaurants with elegant environment, up-to-standard sanitary conditions and cultural background to show their individuality.
There are basically no decent restaurants near xx College, so there is still a market for such restaurants. We are all college students, so we have an advantage in this environment. We can better understand what college students need and better cater to their tastes. The restaurant is inexpensive, which is feasible and operable for our college students.
Second, the market and customer choice
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Foreign fast food is the main fast food, and KFC, McDonald's and Pizza Hut are the main players in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.
As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food frying and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture.
In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.
Our main customers are students. After all, young people prefer places with elegant and creative environment. The market mainly faces students, teachers and people in the past in anshun university.
Third, the name of the store
There are many kinds of dishes in our shop. Customers can choose their own tastes to a greater extent and meet their demand for fashion. If customers have time and interest, we can also provide corresponding tableware and vegetables, so that customers can choose whether to do it or not.
4. Store location: near xx College
Because there is no decent restaurant near the school, and the students in the school have a great demand for green diet, it will be a big market here. It has strong operability and practicability.
Verb (abbreviation of verb) business philosophy and goal
1. In order to let customers eat safe and green food, our store has designed a slogan: spend the most appropriate money to buy healthy food.
2. Adhere to the concept of honesty and customer first.
3, rely on small profits but quick turnover, follow the flow, pay attention to customer feedback information. Win the recognition of customers with excellent quality and satisfactory service, and strive to achieve a win-win situation between stores and customers.
4. The ultimate goal: seek to join, chain operation, expand the scale and influence.
Organizational structure of intransitive verbs
Two people are responsible for the purchase and delivery, two people are responsible for the chef, and two people are responsible for the cleaning and decoration of the store.
Seven. Products and services
1, our restaurant will provide different kinds of special dishes: fried lotus root slices with Laba garlic, two-color nourishing with honey juice, crispy seasonal vegetables, rich yam shrimp, fresh eggplant with fragrant incense pot, fat beef skewers, steamed loofah with roe vermicelli, miscellaneous grains crispy rice, steamed auricularia auricula, lion's head with green vegetables, coffee barbecue, melon-grain tea mushroom and so on. We will also provide a special birthday meal.
2, keep up with the trend, timely launch new products.
Eight. income sources
1, profit from selling vegetables and service charge.
2. The income from agency business can be sponsored, and advertisements from other industries can be printed on advertising leaflets and distributed in suitable venues of the school.
IX. Capital demand, financing mode and return on investment
Because our store covers a small area, we can make a demand analysis according to the market demand at first, and then gradually expand the procurement scale according to this analysis. It is estimated that we need about xx yuan of start-up capital, which is mainly used for purchasing raw materials, renting venues, staff training and marketing.
The way to raise funds is individual or school venture capital, which is invested in the form of investment, and other ways of capital investment can also be considered. Estimated recoverable cost in the following year (average sales profit rate is 20%).
X. Pricing strategy and business strategy
1, the dishes will be divided into three different grades. The price is different. In this way, customers with different spending power can be satisfied.
2. Membership card system: you can get a membership card if you spend a certain amount. It's convenient to buy it later, and you can get a discount.
3. integral system: spend one yuan and get one point. Meet certain points, you can exchange the corresponding goods.
5. Take advantage of being a college student. Go to the school dormitory to make takeout and expand your influence. Let them know more about our store!
XI。 Marketing promotion strategy
1. Organizers go to school to advertise at different times. And do some promotional activities on holidays to give back to customers (according to the characteristics of schools, National Day, Mid-Autumn Festival, Spring Festival, Labor Day and other festivals).
2. Posters in the store: Shanghai newspapers and posters can be posted in the store to introduce the use and cultural connotation of jewelry.
4. Theme promotion: further subdivide the characteristics of consumer behavior. According to different combinations, graduation dinner, birthday party, unforgettable friendship, thank-you banquet and other themes can be launched. Introduce different dishes and specialties at different price points.
5. Brand building: provide various supporting schemes with good service and affordable price. Meet the needs of different consumers. Strive to let consumers taste their favorite dishes at preferential prices.
The business plan case model essay is about 800 words. Three project prospects:
I. Introduction to Ostrich
Ostrich is an ancient bird population, native to African desert, Australia and Arabian Peninsula. Traits and characteristics: First, he is huge, good at running and can't fly. At present, most of them are African blue-necked ostriches and black-necked ostriches, and a few Australian emus are raised in China. The adult male ostrich weighs about 130 kg-150 kg, and the female ostrich weighs about 1 15-65438. Second, it has a long life, generally growing for more than 60 years, and the effective breeding period can reach 40 years. It is resistant to coarse feeding and mainly herbivorous. Because of its developed intestine, it can digest cellulose and absorb nutrients. Third, it has strong adaptability and disease resistance, and can generally survive in the temperature range of -30℃-+50℃. Due to the short history of artificial domestication, it retains the advantage of strong disease resistance in the wild state and can adapt to various harsh climatic conditions. No serious infectious diseases have been reported. Fourth, adult females lay 60-80 eggs every year, and about 40 fertile birds.
Ostrich is full of treasures, its meat contains high protein, low cholesterol and fat, and its fur has high utilization value, so it has attracted more and more attention and favor.
Second, the historical situation
In recent decades, ostrich farming and the development and application of its products have flourished around the world. Africa is the main region with rapid development, with an annual population of more than 2 million, followed by the existing population of more than xx in the United States, which has developed in the direction of deep processing. At present, Europe has become the processing and consumption center of ostrich products.
China's ostrich breeding and processing started late, but it developed rapidly. 19xx was introduced from abroad by xx, and artificial breeding began. Up to now, it has spread all over the country in more than 20 provinces and cities, and more than X ostrich farms have been built, with an annual feeding capacity of more than X million. In order to promote the rapid and healthy development of ostrich breeding and its product development and utilization in China, China established the "China ostrich breeding and development association" in xx 19xx, which greatly promoted the development of ostrich breeding and processing production in China. The ostrich industry in China has experienced the process of understanding, introduction and digestion for more than ten years, experienced ups and downs, passed the chaotic period of hype, and finally stepped into an orderly track. People of insight in this industry have gone through hardships and gradually guided enterprises to integrate into the international economic cycle, laying a preliminary foundation for the healthy development of ostrich farming, a sunrise industry in China.
Three. Reality and opportunity
In recent two or three years, due to the occurrence and prevalence of infectious diseases such as mad cow disease, foot-and-mouth disease and bird flu, more and more food scientists have focused on ostrich meat, because there has never been a record of ostrich suffering from serious infectious diseases so far. Ostrich meat has become a recognized healthy food because of its unique advantages of safety, low cholesterol, low fat, low calorie and high protein, which leads to the shortage of ostrich meat in the international market in recent years and the high price.
Due to the huge demand of international ostrich meat market, it has brought great opportunities to domestic ostrich breeding industry. With the maturity of domestic ostrich, the number of domestic ostrich farms is increasing.
However, more and more, hundreds of domestic ostrich breeding enterprises are facing a harsh fact that on the one hand, the demand in the international market is huge and the demand exceeds the supply, on the other hand, the export of domestic enterprises is blocked. The root cause: the domestic ostrich is small in scale and the feeding is not standardized, which leads to the drug residue in ostrich meat exceeding European standards and making it difficult to export. For example, XX Zhongken Ikeda Ostrich Development Co., Ltd., the first large-scale professional ostrich slaughter export enterprise in China, processes and exports more than 50,000 ostriches every year, and only X,000 qualified commercial ostriches are purchased and slaughtered in the most year.
The huge international market demand for ostrich products and the smooth domestic export channels for commercial ostriches provide us with excellent market opportunities for establishing the first domestic export base for commercial ostrich breeding.