Send messages to customers to engage in activities. Everyone who makes sales hopes that their customers can buy the products they promote again, and there is no lack of communication between them. Let's take a look at sending messages to customers for activities.
If you send a message to a customer for an activity 1 The first step is to establish a relationship (greeting)
1. Collect the telephone numbers of local high-quality real estate owners and customers entering the store in recent 1 year;
2. Send the first round of short messages, mainly greetings;
The second step is to generate interest (classic jokes, health knowledge, news broadcast, decoration knowledge) and stick to it.
1, send classic jokes, health knowledge, news broadcast and decoration knowledge every 1-2 days;
2. The time to send text messages is generally 9 am;
3. During the activity, insist on sending it once every two days to let customers know the existence of the brand at all times;
Step 3, effective transaction (preferential notice, inviting customers into the store)
1, preferential activities;
2. What are the benefits for customers?
3. Send a discount notice every Thursday at around 4 pm to invite guests into the store.
The first step is to build relationships.
1, weather change
Summer is coming, mosquitoes come to report, and mosquito nets show their talents; Flies harass, beat and drive away; When the temperature rises, the fan air conditioner starts; Kindly remind friends that everything is moderate, enjoy the cool moderately, and be careful not to catch a cold! XX brand sales consultant XXX wishes you a safe summer.
2, holiday wishes
For your happiness, for your sweetness, for your peace, for your health and for your good luck, XX brand sales consultant XXX wishes you a healthy Dragon Boat Festival!
3. Birthday wishes
The sea is full of water and spiders. He is full of legs and peppers. He has a burning mouth. I don't regret knowing you. XX brand sales consultant XXX wishes a happy birthday and smiles from ear to ear every day.
The second step; Maintain customer sentiment
1, life motto
Convince yourself is the victory of thought; Touching yourself is the sublimation of the soul; Denying oneself is the transcendence of character; Conquering yourself is the maturity of life. Grasp yourself, and happiness is in your own hands.
There are three things in this world that others can't take away: one is the food you eat in your stomach, the other is the dream you hide in your heart, and the third is the book you read in your mind.
2. Health care
The secret of health: live a moderate life and not be addicted to alcohol and tobacco; The diet is coarse and fine, and the fat is eaten less; Like to eat fish and shrimp, vegetables and fruits are good; Regular daily life, insist on taking a nap; Walk 10 thousand steps every day, and you will never get old!
Radiation protection tips: keep a distance from the internet and don't forget to wash your face with clean water; The refrigerator handle radiates, and the door should be half a meter away; Anti-crack microwave oven, wear anti-radiation apron; Don't go near your head when the phone is connected. A brand of furniture XXX wishes you a healthy and radiation-free life!
3. Automobile maintenance technology
The maintenance of automobile leather seats should be as far away from heat sources as possible, and should not be exposed to the sun for a long time. Vacuum the dust for a week, and don't blow dry the leather quickly with a hair dryer.
4. Traffic conditions
According to the actual situation.
5. Happy jokes
On the long-distance bus, the ticket inspector looked at an old lady's ticket and said, "This is a ticket from Shanghai to Beijing, but this bus is for Guangzhou." The old lady looked at the ticket inspector too seriously and asked, "What should I do? Even the driver didn't find himself driving in the wrong direction? "
6. Weekend blessing
Yesterday passed, tomorrow passed, and I am very happy every day; Too busy, too idle, live a good life; If you are poor, you will be rich, as long as you have no worries; I laughed and laughed. Have a nice weekend.
7. Beauty and skin care
Don't neglect your neck, chin, ears, etc. Insufficient application of sunscreen will cause uneven skin color and turn into a big face. 165438+ Avoid sunlight from 0 am to 3 pm.
9. Decoration and environmental protection
Formaldehyde, benzene and lead in non-environmental decoration materials are harmful to health, especially to pregnant women and children. XX brand sales consultant XXX, you choose environmentally friendly decoration materials and enjoy a safe home life.
10, feng shui collocation
People who avoid water should not put fish tanks at home, which is not known to the outside world. As long as you put a fish tank, you can gather money. If you live in five elements, you need to be clear about your likes and dislikes. If you have special taboos, you should avoid them at home.
Evergreen potted plants are good for families. Due to the improvement of the quality of life, in order to increase the indoor greening, evergreen potted plants are good indoor decorations, but you must choose evergreen plants with strong vitality, which are not easy to wither and lose their leaves.
Step 3: Promotion activities
1, XX brand XX products, free trial activities are in full swing ... Edit SMS and send it to XXX, and you can sign up.
2. Would you like to know how important XX is in our household clothes? If you need to call the hotline: XXXXX, XX brand specially invites XX experts to carry out home improvement consultation classes, and make free calls to grab seats.
3, upload happiness, pass happiness, and you will get 500 yuan discount when you enter the store. Visit XX brand official website to participate in photo collection activities! Upload photos, and have a chance to get XXXX goods worth XXXX yuan, and get them for free! Believe it or not!
Send text messages to customers for activities 2. First, the SMS sending platform pays attention to emotions:
It is an expression of customers' feelings to send birthday wishes and holiday greetings to customers by using SMS group sending platform. The purpose of doing this is to gain the trust of customers and increase their goodwill towards you. In-depth emotional marketing can not only establish your brand image in the hearts of customers, but also gradually increase their goodwill towards the brand. It can also make customers feel that any information you send is related to him, and always consider his interests from his perspective. This kind of emotion that will move users invisibly can stimulate customers' desire to buy to a great extent, and they are willing to share your products with people around them, so that the transaction will be relatively easy.
Second, pay attention to the trigger of SMS group sending platform:
The word "trigger" can be defined in the industry as: making customers always think of a specific product or service at a specific time and environment, so as to maintain special attention to a product or service. Short message marketing can achieve good results by triggering the sending of short messages for customers on specific festivals or important dates. However, if the trigger time or frequency is out of order, it may cause customer churn.
Third, the mobile phone short message sending platform should pay attention to the practical value of short messages;
Practical value is relevance. Sending irrelevant information to customers will not only waste resources, but also make customers dislike you. When sending short messages in groups, you should select the relevant contents sent by customers, such as: How to participate in activities? How to win the prize? How? Matters needing attention or related information that cannot be done, etc. Only by transmitting valuable information to the customer can he gradually increase his goodwill and trust in you and create more trading opportunities in the future.
How to send short messages to customers to improve the marketing effect of short messages?
First, don't always send promotional information.
The most frequently received text messages on our mobile phones are promotional messages from merchants, especially before holidays, such as double 1 1 and other big promotions. The received text messages are more frequent, and the content of the text messages is similar, such as discounts, full reductions, spikes and so on. After reading so many short messages, I really have no desire to buy. Therefore, enterprises can send some unusual short messages, send blessing short messages and humorous short messages. Even if you don't have any information to buy, users will know that there will be activities on holidays. I'll have a look if necessary. In this way, the short message marketing effect will be better.
Second, don't always be too attached to customers.
Some merchants always send short messages to historical customers, and do not pay for orders within one year. The conversion rate of buying more collections is the highest. Too long ago, customers were basically lost, and the cost of recovery was too high. It is better to spend money on customers who are still sticky to the store. Never have too much nostalgia for too early customers! Users who have not paid the order will be more likely to buy again than those who have successfully traded.
In addition, we should also consider the attributes of the store. Because we are a 3C digital store, the natural repurchase rate is low, and people who have basically bought it once will not buy it again. However, if the transaction fails for various reasons, it is still possible to place an order again. If it is a women's clothing store, the natural repurchase rate of consumable goods is high. It is suggested to send short messages to users who have successfully repurchased transactions in the past year, so that customer loyalty will be higher and the marketing effect of short messages will be better.
Third, push the coupon link directly.
There are a lot of short messages to get coupons in the store, in order to increase the number of visits to the store, but now users are very smart and know that businesses are all kinds of routines. Many times, you ask him to go to the store to get coupons, and he doesn't like to get them. So I tried to push the coupon directly, and the text message was "Dear, you have a coupon with 100 yuan+link". Click on the coupon link and get it directly, but when you get the coupon, you always have to look at what you can buy, so people who get the coupon will basically become visitors, and the order conversion rate will be higher under the promotion of the coupon.
Fourth, SMS marketing speech.
One thing about marketing is to meet the needs of users, but it is distorted when enterprises do it. Users like activities with big discounts, so they have "so-and-so promotion, seconds kill in 9.9 yuan, 50% discount for the whole audience, 20% discount for those over 200, and a keychain ...".
It is said that spike has never been successful. 50% off, maybe only 50% off. If it is over 200 minus 10 yuan, it is found that the order amount is 199. If you want to find the cheapest one, it will be 99! There are many such routines, and users don't believe them. Try different styles. For example, during the Double Eleven, I pushed the message "I bought * * *, and my mother no longer has to worry that I can't recite words", because in the user's consciousness, there will definitely be discounts on the Double Eleven, so there is no need to emphasize in the message that some familiar and fun words can improve the responsiveness of the message. I will send a "friend circle selfie" to a female product in the store. Are you still afraid of not finding a boyfriend? "At this time, it is ok to attach one of the biggest interest points at the back.
Because the short message begins with an interesting sentence, it is not full of promotion atmosphere, which reduces the user's disgust. Or you can market from another angle. In order to comfort those girls who don't have boyfriends to date on Valentine's Day, the beautiful dresses on sale are only sold in 99 yuan tonight.