Friends who are familiar with Changan Automobile know that last year’s results were hard-won. Changan’s performance in recent years has been as ups and downs as before Daqin stepped out of Hangu Pass and set foot in the Central Plains. 2014 was the first bright spot for Changan. Due to the outstanding performance of Yidian, CS35 and CS75, Changan successfully won the sales crown that year, especially Yidian. In an era when joint venture cars dominate, it and Emgrand are the only bright colors of domestic cars.

In the following two years, Changan continued to advance in the sedan and SUV fields, and continued to occupy the position of selling its own brand Crown. The turning point occurred in 2017. Not only was Geely surpassed in sales, but the gap with Great Wall widened. But everything has reached a turning point in 2020. The first is sales. The figure of 978,000 is the best result for Changan’s own brand passenger cars in the past three years. Secondly, Changan's sales ratio in the two major fields of cars and SUVs is more balanced. In 2019, only the CS75, CS55 and CS35 models accounted for 55.7% of Changan's sales. In 2020, the sales volume of the three major series went further, reaching 472,000 vehicles, but the proportion within households dropped to 48.1%.

This is thanks to the head-on efforts of Chang'an Jiaoying. Last year, with the support of Yidong PLUS, 174,912 units of the Yidong series were sold, almost doubling year-on-year sales; Ruicheng CC also performed well, with cumulative sales of 27,459 units. The proportion of these two cars in the Changan family has also jumped from about 10% in 2019 to 20.7%, becoming a new sales growth pole that cannot be ignored. For every independent brand committed to becoming a world-class car company and competing with Volkswagen and Toyota in the Chinese market, the full development of cars and SUVs can not only guarantee their better defense in the ever-changing car market, but also truly win future. Geely is the best example. Changan will undoubtedly become more confident and calm.

But compared with the increase in sales and the development of the automobile market, in Tianyajun’s view, what has a profound impact on Changan is the leap in brand power. This is not only the popularization of "Technology Changan", but also Changan's brand power. Independent innovation in the field of design. The most intuitive manifestation is that almost every new car launched by the Changan family can cause a sensation in the segment and become a hit. CS75PLUS, newly launched in 2019, sold 20,000 in February, helping the CS75 series rank second on the list; Changan Auchan X7 can also maintain an average monthly sales of 10,000, killing one in the fiercely competitive 80,000-class SUV market Blood Road; and the new model UNI-T, which was launched in June last year. It has remained stable in the 10,000 club for six consecutive months, and its annual cumulative sales reached 68,556 units. It was the most well-deserved SUV among Internet celebrities last year.

Chang'an's "reform" went from the Great Depression in 2017 to a full-scale outbreak in 2020. Chang'an's "fission" did not happen overnight. In fact, just like the great warrior Qin Xiaogong who tirelessly reused Shang Yang in an attempt to reform and open up the great Qin Dynasty, today's "fission" in Chang'an must have started from the "reform" three years ago. Of course, in the eyes of Changan people, they prefer to use the term "third entrepreneurship" to describe this far-reaching change. The core are the three weak links of the independent brand.

In order to truly catch up with the joint venture and achieve technological counterattack in the three major fields, Changan has invested 5% of its sales revenue into R&D every year since 2009, with a total R&D expense of 49.6 billion in just ten years. According to the market value at that time, this fund could rebuild two Chang'ans. High investment has brought high output to Changan. Next, Changan Blue Whale Power was not only listed as one of the "Top Ten Engines in the Heart of China" for four consecutive years, but also ranked first in China's automotive R&D strength industry for five consecutive years.