As a professional investment management organization, private equity investment fund management company is the core to realize the functions of collective investment and expert financial management. It plays an important role in the initiation, management, operation and liquidation of private equity investment funds. On the whole, the positioning of private equity investment fund management companies is reflected in three aspects: fund planners. According to their own professional analysis ability and resource integration ability, according to the needs of economic, social and industrial development, fund managers design fund schemes with specific investment directions and clear base prices, and provide them to potential investors for investment decisions. The fund's leading initiative. Fund managers should take the lead in organizing fund raising and fund establishment, including organizing fund raising roadshows, determining investment intentions, organizing negotiations on the terms of establishment documents, organizing the founding meeting of investors, completing investors' investment and signing legal documents, helping investors to select and determine fund custodians, and organizing investors to sign cooperation agreements with custodians. Management and operation of the fund. This is mainly based on the fund entrusted management contract, looking for research projects to provide the basis for the fund to make investment decisions, and coordinating the fund custodian bank to allocate investment funds after the investment decisions are passed. At the same time, the fund manager should send a property right representative to the invested project to fulfill the rights and interests of investors on behalf of the fund and provide value-added services for the project. In each fiscal year, the fund manager shall submit the annual report of the fund and the profit distribution plan, and accept the evaluation of the fund board of directors and the audit of the board of supervisors. The fund shall be liquidated at maturity. Upon the expiration of the fund establishment period, the fund management company shall perform liquidation duties and assist the fund in property registration, asset appraisal and liquidation plan. In the last two years of the fund's establishment, it is necessary to complete the withdrawal of the invested projects as soon as possible, maximize the recovery of cash, and maximize the realization of asset securitization.