POP MART, the full name of Beijing POP MART Cultural and Creative Co., Ltd., was developed in POP MART, focusing on four major areas: artist mining, IP incubation operation, consumer access, and trend play culture promotion and cultivation. It aims to build an integrated operation platform covering the whole industry chain of trend toys with the brand culture of "creating trends and delivering beauty".
As an investor in this project, China Investment Partner of Sequoia Capital believes that "the essence of the tide play industry is to constantly interact with the younger generation who have a good pursuit of life. This kind of spiritual consumption is cyclical and has great potential for release. " Not aware of the development space of this market, but also lacking the ability to appreciate works of art, consumers buy not only blind boxes, but also psychological satisfaction and cure.
The honor of POP MART.
20 18 "Excellent Original Animation Works Copyright Development Award Scheme" which was guided by the State Press and Publication Administration and supported by the special funds for the development of the central cultural industry. In 20/0/9, KLOC was awarded the Excellent Authorized Product Design Innovation Award, the National Fashion Model of the Year, the New Business Citizen-Business Model Innovation Award and the New Consumer Brand of the Year by the China Authorization Conference.
202165438+February, POP MART was selected as the top 500 Hurun China. In April 2022, 20021China authorized the winners of the Golden Star Award to be officially announced. IP DIMOO of POP MART won the Outstanding Popularity IP Award, Peggy of POP MART won the Outstanding Authorized Product Retailer Award, and Spongebob of POP MART X won the Outstanding Licenser Award.
On June 29th, 2022165438+1October 29th, in the "Golden Lion International Advertising Film Award 2022", the POP MART brand advertising film "To Stranger Us" won the silver prizes of "Best Animation" and "Best Daily Advertising Film".