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How to use the encouragement money from the Chinese shopkeeper

first, enter the phone number and password you just registered and log in to the APP; Then click OK, swipe 138 yuan to activate the 3 yuan incentive fund;

click bluetooth device connection again to connect the card reader; Finally, select the merchant category and click swipe card.

the advantages of incentive fund include strong endorsement, strong resources, strong thinking, strong mode, strong strength, strong market and strong capital. Simple and meaningless marketing does not change consumption habits. No cost drainage, exposure and customer expansion. The platform provides stores with free rolling display, accurate positioning of advertisements, and accurate drainage of official members, which only increases business income and does not increase business costs. Make business funds safer and reduce financial pressure.

the original price remains unchanged, and users can get their own exclusive relief in the form of coupons/red envelopes/vouchers. Therefore, these three categories are classified into the same category for the time being. Judging from the final product price, it seems that there is little change in giving users 1 yuan free threshold coupons (including vouchers and red envelopes, the same below) and directly reducing the price of 1 yuan. But for users, it is very different. For coupon users, the most intuitive feeling is: "I can see the original price and know that this course is 499 yuan, but because of the coupon, I can spend less 1 yuan than others." This seemingly simple intuitive experience contains three cognitive factors that can promote users to buy. First of all, satisfy the user's psychology of taking advantage. Secondly, it will not reduce users' perception of product value.

Discount and price reduction are essentially a promotion mode, both of which adopt the most direct way to reduce the sales price of products. High-quality products: users have the motivation to buy, but they have never experienced it before. Reducing prices can further give consumers a reason to buy. Auxiliary product: that is, the function of this product is to drain other products, regardless of the later development of this product. National promotion: for example, double 11 and 618

On the other hand, price reduction promotion is also different. Choosing price reduction/promotion in different situations will have different effects. The original intention of discount is to maximize consumers' cognitive price and make consumers feel that the discount is very strong and attractive. Don't miss it. However, although different products reduce the same preferential amount, these two statements can make consumers have different perceptions.

operating environment: Huawei mate3

version: Zhongfu shopkeeper 1.2.1.