According to historical records, in 135 BC, Emperor Wu of the Han Dynasty ordered Tang Meng to go to South Vietnam. After drinking the soy sauce produced in South Vietnam (now Renhuai County where Maotai Town is located), Tang Meng brought the wine back to Chang 'an, which was praised by Emperor Wu of the Han Dynasty, leaving the legend that "Tang Meng drank soy sauce and became a yelang". According to the records of the old Zunyi House in the Qing Dynasty, during the Daoguang period, "Maotai burned no less than 20 houses and paid no less than 20,000 stone for food." 1843, the poet Zheng Zhen in Qing Dynasty praised Maotai as "the country of Guizhou people with wine crown". Before 1949, the output of Moutai declined, and there were only three wineries, namely "Cheng Yi Winery" funded by Hua surname, which was called "Hua Mao"; The Ronghe Wine Room sponsored by Wang Xing is called Elvis Presley. Hengxing Brewery funded by Lai Xing is called "Lai Mao". Hua Mao is the predecessor of Maotai.
Moutai is known as the "national wine". It has the characteristics of clear and transparent color, mellow fragrance, soft entrance, crisp and sweet taste and lasting fragrance. People call the unique fragrance of Moutai "Maoxiang", which is the most perfect example of China's maotai-flavor style.
19 15, Moutai won the gold medal in Panama World Expo and is world-renowned; Once/kloc-won the international gold medal 0/4 times, and won the gold medal in previous national famous wine competitions, which sold well all over the world. Since then, Kweichow Moutai has enjoyed a worldwide reputation. It was rated as a famous wine in the 1st, 2nd, 3rd and 4th national wine tasting in China and won the Golden Shield medal.
In founding ceremony and Zhou Enlai 1949, Moutai was designated as the national banquet wine in founding ceremony, and then it was designated as the national day reception wine every year. In the Geneva peace talks, the establishment of diplomatic relations between China and the United States, the establishment of diplomatic relations between China and Japan and other historic events, Moutai has become a special medium to melt the historical ice. Party and state leaders have given Moutai as a national gift to foreign leaders countless times.
In 2003, the output of Maotai liquor exceeded 1 10,000 tons, realizing the desire of President Mao Zedong and Premier Zhou Enlai to produce 1 10,000 tons per year. Maotai Company has successively developed Maotai in 80 years, 50 years, 30 years, 15 years, and series of Maotai in 53 degrees, 43 degrees, 38 degrees and 33 degrees. , introduced moutai prince wine, Maotai welcome wine and other medium and high-priced Maotai-flavor wines. The latest Shenzhou wine and the famous wine specially made for China army have formed a multi-variety and all-round development pattern.
Moutai liquor culture
Moutai is one of the three famous wines in the world, with a history of more than 800 years. 19 15 won the gold medal and certificate of Panama World Expo. After the founding of the People's Republic of China, Moutai won many awards and sold well all over the world. Known as the world famous wine, "the light of the motherland."
The water used for brewing Maotai liquor is mainly from Chishui River, and the water quality is very good. The wine distilled with this slightly sweet and insoluble impurity is especially sweet. Therefore, poets in the Qing Dynasty once praised Chishui River with the chant of "gathering spiritual springs in one body and gathering clear water in the east".
Maotai Town also has a very special natural environment and climate conditions. It is located in the lowest basin in Guizhou Plateau, only 440 meters above sea level, far away from the plateau airflow, with dense clouds all day long. The high temperature of 35 ~ 39℃ lasts for five months in summer, and most of the year is shrouded in hot and humid rain and fog. This special climate, water quality and soil conditions are very conducive to the fermentation and maturity of wine materials, and also play a decisive role in the generation and refinement of microorganisms and the increase and decrease of aroma components in Moutai. It can be said that if we leave the special climatic conditions here, some aroma components in wine will not be produced at all, and the taste of wine will be lackluster. This is why for a long time, the manufacturers of Maotai-flavor liquor in the surrounding areas of Maotai Town or in some parts of the country have tried their best to imitate Moutai without success. The traditional production method of Moutai can only be carried out in a small place in Fiona Fang, Maotai Town, in order to create this exquisite and incomparable good wine.
Moutai liquor cellar construction is also quite particular. From the site selection, the direction of the pit area and the space height, to the temperature and humidity control, air permeability, the form and capacity of the wine cylinder and the mud sealing technology of the cylinder mouth, it is very strict. These are the keys to the ripening of finished wine and the improvement of aroma purity. Every day, someone should check the wine cellar, open and close the ventilation holes and control the temperature and humidity. It is said that even those who guard the wine cellar must dress neatly and have good conduct, and are not allowed to swear and make noise in the wine cellar, otherwise it will affect the quality of the wine. Of course, people's general clothes, words and deeds are not necessarily related to the quality of wine, which only reflects people's respect and admiration for Moutai and their good wishes to encourage people to be kind and brew good wine.
The high quality of Moutai has remained unchanged for many years. The national evaluation reception summarized the style of Kweichow Moutai as "outstanding sauce flavor, elegant and delicate, full-bodied and long aftertaste". Its aroma components reach more than 1 10, and the empty cup will last for a long time after drinking. Some people praised it for its charm of "three families next door are drunk and open a bottle ten miles after the rain". Maotai liquor is fragrant but not bright. It never adds any spices in the brewing process, and all aroma components are naturally formed in the process of repeated fermentation. Its alcohol content has been stable at 52 ~ 54, which is the lowest among the famous white spirits in China for a long time. Never add a drop of water when blending, but use wine to blend wine. Therefore, the alcohol content is low but not weak, pure and light yellow, crystal clear, soft and mellow, not stinging the throat and not starting. After drinking, it is refreshing and refreshing, and has the effects of relaxing muscles and tendons, promoting blood circulation, protecting health and prolonging life. Premier Zhou Enlai commented that Maotai liquor "tastes better than vodka and has the characteristics of no sore throat, no headache, no fatigue and stable spirit". "He also said that at the Geneva Conference from 65438 to 0954, there were" two sets "that helped him succeed: one was Maotai and the other was the movie Butterfly Lovers, which was shown there at that time. During the meeting, Premier Zhou used this wine and film to entertain foreign heads of state and delegations attending the meeting. Former US President Nixon once praised "Moutai can cure all diseases". Former Japanese Prime Minister tanaka kakuei praised Moutai as a "fine wine". The masses, compatriots in Hong Kong, Macao and overseas Chinese regard Moutai as a good gift for relatives and friends, and regard it as "national wine", "diplomatic wine" and gift wine.
The brewing technology of Moutai is called "a must for all time". Maotai liquor has a set of production processes different from other liquors, and the production cycle is 7 months. Distilled wine is stored in the warehouse for more than 4 years, and then mixed with aged wine stored for 20 years, 10 years, 8 years, 5 years, 30 years and 40 years. Finally, it is inspected and tasted, and then bottled for sale.
At first, the bottles used to hold Moutai were made of local jars. From the Xianfeng period of the Qing Dynasty, it was changed into a ceramic jar with a small bottom, a small mouth and a big belly. According to the present situation, there are models with 0.5 kg, 1 kg, 1.5 kg. Later, it was once changed into a slightly flat rectangular wine bottle. After 19 15, it was changed into a cylindrical yellow ceramic glaze bottle with a small body and a long mouth. After the founding of the people's Republic of China, it was changed to white ceramic bottles and milky white glass bottles that people now see, which are antique and simple and generous.
The trademark of Moutai was originally printed in woodcut, but the word "Kweichow Moutai" was written in a petal-shaped pattern in regular script. Later it was changed to continuous history paper lead printing. Trademark naming: Cheng Yi pub is "Shuangde brand", Ronghe pub is "Maisui brand" and Hengshi pub is "Shan Ying brand". 1952 was changed to "workers and peasants". 1954 is divided into two trademarks: the domestic brand is "Golden Wheel Brand" (also known as "Gongnong Brand") and the export brand is "Feixian Brand". During the Cultural Revolution, it was once changed to "Sunflower Card", and then it was restored to "Golden Wheel Card" and "Feixian Card", which have been in use ever since.
Maotai liquor won five national famous wine gold medals in succession, and achieved five consecutive domestic gold medals and four consecutive international gold medals (including Asia Star Packaging Award and the third world advertising first prize). The output has increased year by year and sold to more than 50 countries and regions.
Maotai honor
State-level enterprise
Chinese well-known trademark
Moutai won the national quality gold medal a few years ago.
1999 passed the "green food" certification.
200 1 passed the "organic food" certification.
200 1 passed the certification of "products protected by origin".
200 1 passed the ISO9002 quality management system certification.
200 1 has passed the certification of ISO 1400 1 environmental management system.
International awards:
19 15 Panama International Fair Gold Award
1985 golden laurel leaf award of international food tourism Committee in Paris, France
1986 gold medal of the 12th international food fair in Paris, France.
1986 Asian star packaging award in the 13th Asian packaging appraisal conference.
1987 first prize of export advertising in the third advertising conference
1989 gold medal of the first Beijing international Expo
199 1 Gold Award of the Second Beijing International Expo
1992 92 Japan International Food Expo Gold Award
1992 Gold Award of American International Famous Wine Expo
1992 the highest gold medal of hong kong international food Expo
1993 Moutai wines of 53 degrees, 43 degrees and 38 degrees were awarded special honors at the Bordeaux International Wine Exhibition in France.
1994 Moutai won the prize at the international wine tasting to commemorate the 80th anniversary of Panama World Expo.
1994 won the first place in the discipline special gold medal.
Domestic awards:
1953 National Famous Wine Gold Award
1963 National Famous Wine Gold Award
1979 National Famous Liquor Gold Award
1984 National Famous Wine Gold Award
1987 national packaging and decoration appraisal gold medal
1989 National Famous Wine Gold Award
1989 gold medal of the first food Expo in China
1990 38-degree Moutai won the gold medal of the Ministry of Light Industry.
1992 National Consumer Trustworthy Product Quality Award
1992 Special Award of China Baijue Expo
1993 China Huangguoshu Landscape Tour and China International Wine Festival won the special prize.
In the national liquor market, it was rated as the best tasting wine and the most famous wine.
1994 golden horse award, the highest award of national enterprises.
1996 National Excellent Enterprises in QC Activities
2. Why Wuliangye is good: Wuliangye Group Co., Ltd. is located in the southwest hinterland of China, the "first city of the Yangtze River" in the north of Yibin City, Sichuan Province-the bank of the Minjiang River. Prior to this, Yibin Winery, a monopoly enterprise in China, which was jointly established by several ancient winemaking workshops in the early 1950s, was officially named Yibin Wuliangye Winery in 1959, and was transformed into Wuliangye Group Co., Ltd. in 1998.
Wuliangye is known as "three cups make your heart cool and a drop is full of fragrance". Yibin City, Sichuan Province, known as the "hometown of famous wines", is the hometown of Wuliangye liquor in Yibin. 1928, Deng Zijun, the owner of Li Chuanyong's bakery, brewed a "miscellaneous grain wine" with pure fragrance from five kinds of grains: red sorghum, rice, glutinous rice, wheat and corn, and gave it to Yang Huiquan, a document of the local Yong ying bureau, for tasting. He thinks that this wine has good color, fragrance and taste, and is made of five kinds of grains, which makes people famous all over the world. Since then, this kind of miscellaneous grain wine has been enjoyed by the world as Wuliangye and has been popular ever since. Jiaobei brand and Wuliangye brand Wuliangye (from "Litchi Green"-Yibin Yuanqu) are produced by Sichuan Yibin Wuliangye Winery, which is well-known at home and abroad. They are unique among China Luzhou-flavor liquor and are one of the six golden flowers in Sichuan Province (Luzhou Tequ, Langjiu, Jiannanchun, Quanxing Daqu, Wuliangye and Tuopai Qujiu). It has the style of "long fragrance, mellow taste, sweet and refreshing entrance, harmonious taste and just right". Won the gold medal of famous wine at Panama International Expo 19 15; After liberation, 1963 won the championship at the second national wine tasting; /kloc-0 won the championship again in the third national wine tasting in 1979, won the national gold medal in 1984, and won the championship again in the fifth national wine tasting in 1989, winning the reputation of "four consecutive championships". 1995 won the gold medal in the 13th Panama International Food Expo again, and was named "the king of China wine industry" by the 50th World Statistical Congress. In June 2002, at the 20th Panama International Trade Fair, it won the only gold medal in liquor category again. Yibin Wuliangye, with strong fragrance, mellow taste and long aftertaste, is brewed with high-quality glutinous rice, rice, sorghum and wheat as raw materials. It is brewed by Yibin Distillery with the unique technology and long-standing traditional technology of "five-grain formula, wheat koji making, artificial cellar storage, two-wheel low-temperature fermentation, wine picking according to quality, altar building according to quality, graded storage and careful blending", which is not only well-known at home, but also exported abroad.
The history of Wuliangye
Yibin has been a multi-ethnic community since ancient times. Relying on the customs and experiences handed down from generation to generation, people of all ethnic groups living here have brewed unique historical wines in different historical periods. At present, there are historical records, such as sake brewed by Liao people in the pre-Qin period, glutinous rice wine brewed by Ying people in the Qin and Han dynasties, fruit wine brewed by brick Miao people with wild small red fruits in the Three Kingdoms period, etc., which are all excellent works of ethnic minorities in Yibin area at that time, and all show the unique insights and intelligence of ancient China people on brewing technology.
Especially in the Southern and Northern Dynasties (AD 420-589), the Yi people brewed a mixed liquor with wheat, highland barley or corn, which was the first time to make wine with a variety of grains. Miscellaneous liquor is named for its drinking style. When brewing, the grain is cooked, dried in the sun, mixed with distiller's yeast, put into a pottery jar, sealed with mud, covered with grass, and allowed to ferment for more than ten days. When drinking, uncover the mud seal and fill the jar with water. Each drinker holds a bamboo tube and sucks directly from the jar, adding water while drinking until there is no smell of alcohol.
In the Tang Dynasty, Fangguan in Rongzhou brewed a kind of "spring wine" with four kinds of grain. In 743 AD, Du Fu, a great poet of the Tang Dynasty, came to Yibin, and Yang, the secretariat of Rongzhou, gave a banquet in the East Building to welcome him. Du Fu tasted spring wine and Yibin specialty litchi, and improvised a beautiful sentence "Spring wine is more important than red litchi". Spring wine was later renamed "heavy blue wine".
Yao Qu is the most important and influential one in the brewing process of Wuliangye. It was brewed by Yaoshi, a gentleman in Yibin, in the Song Dynasty (960- 1279), and used five kinds of grain: corn, rice, sorghum, glutinous rice and buckwheat. Yao Zi Xue Qu is the most mature embryonic form of Wuliangye.
In the early Ming Dynasty (A.D. 1368), Chen Jicheng Yao, a native of Yibin, summed up Chen's secret recipe. Wuliangye uses the secret recipe of Chen. There are two kinds of this wine, which are called "Yao Zi Xue Qu" by the literati and "miscellaneous grains wine" by the lower class, which is the direct predecessor of Wuliangye today. The old cellar of Ming dynasty, which has been preserved to this day, has a history of more than 600 years and is still in use today.
1909, Deng Zijun, a descendant of Chen Secret Recipe, took wine to a family dinner. Yang Huiquan, a juren in the late Qing Dynasty, said after tasting it, "This is a good wine. It seems vulgar to call miscellaneous grains wine, but Yao's songs are elegant, but they don't reflect the charm of this wine. This wine is made from the essence of five grains. Renaming it' Wuliangye' is an elegant and popular name, and the name can be thought of. " Since then, Wuliangye has been famous for a hundred years.
3. Gu Jing Winery:
Gu Jing Winery, one of the eight famous wines in China, is produced in Gujing Town, Bozhou City. Gu Jing Winery brewed with Gu Jingquan water, and its well is a relic of the Three Kingdoms period. Well water is sweet and milky white. Because the natural taste of well water is sweet, the brewed wine is clear as water, pure as blue, sweet and mellow at the entrance, and has a lasting aftertaste. At the same time, it also has the functions of moistening throat to quench thirst, dredging intestines and stomach, and eliminating fatigue. It is a treasure for China to entertain guests at home and abroad.
4. Kouzi wine:
Produced in Tanxi County, Huaibei City, it is a Luzhou-flavor liquor. Kouzi wine has a long history of brewing. According to legend, during the Warring States Period, the Song Dynasty moved its capital to Xiangshan, where it was brewed in large quantities. Kouzi wine has a history of thousands of years, and it is known as "three thousand miles in the north of Hebei and the first in the south of the Yangtze River". Mouth wine is stupid, sweet and just right after drinking. Known as "a thousand drunks next door, a hundred flowers open the altar".
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