Amazon product title and keyword writing skills

Amazon product copywriting is one of the important factors that affect product exposure, search volume and conversion rate. An excellent copywriting not only helps customers Quickly finding our products can attract users to click and place orders. So how do we write attractive copy?

Amazon copy is mainly reflected in product titles, keywords, product descriptions, etc. In terms of search, product titles and keywords play a very important role. Write targeted title copy based on the characteristics of Amazon product titles.

1. In the first half of the entire title, it is best for a title to be within 80 characters. Therefore, when writing a title, sellers should try to control the title within 80 characters.

2.

Grasp the positioning of the keywords in the first 40 characters of the title (core keywords are also called precise words. When Amazon recommends your products, it is based on the buyer’s When searching for this product based on your search habits, through a series of conversions precipitated by this keyword, Amazon will push related products to customers in need). If we say that some sellers use their own methods to associate traffic, for example, the product the seller buys is clothes, but they use the keyword iPhone6 ??

. This kind of keywords will be cleaned by Amazon. The professional term is called cleaning keywords, because buyers will not buy electronic products all year round when buying products from the same seller.

3.

Amazon will perform a high-level match based on the keywords used by buyers to search for your product. When performing high-level matching, Amazon is performing a high-level match. Accurate words are precipitated. After accumulating the precise words, the seller puts one-half of the 80 characters of the precise words in the front position when editing the title. This location is a prime booth.

In addition to the product title, keywords also determine the search volume and exposure of the product, so where should our keywords be displayed?

1. Title 2 One-third of the top position (you need to put precise keywords here)

2. In the five-point description, put relevant hot words or your keywords

3. Put your keywords in sales terms

4. Put keywords in answered questions

You can do manual operations here, or you can use your real customers Or you can have an evaluation client perform the operation for you. Enter all the keywords in the question answer

This will also increase your exposure

After reading the above content, have you written anything about it? Any inspiration from Amazon copywriting? When writing copywriting, you should pay attention to avoid keyword infringement. It is best to search for relevant keywords in advance. If the keyword has been registered as a trademark, it must not be used. Otherwise it will involve trademark infringement.