Huadu District People’s Government
Aerial view of Jewelry Trading Center
1. Development history of Huadu jewelry industry
Huadu, Guangzhou, A city of energy, a city of charm, a city of jewelry. Huadu is fashionable because of jewelry, and charming because of fashion. Huadu’s jewelry industry started late but is developing rapidly. Since the establishment of Huadu Jewelry City in 2001, with the strong support of party committees and governments at all levels and the joint efforts of industry professionals, the jewelry industry has maintained a high-efficiency and high-level development trend and has become the four pillars of Huadu District. One of the industries. In 2005, Huadu District was awarded the title of "Chinese Jewelry Capital" by the Gold, Silver and Jewelry Chamber of Commerce of the All-China Federation of Industry and Commerce. In 2006, it was awarded the title of "China's Jewelry and Jade Jewelry Characteristics Industrial Base" by the China Jewelry and Jade Jewelry Industry Association. One of the most influential jewelry production and processing bases. At present, the Huadu jewelry industry is integrating jewelry culture with tourism, fashion elements and cultural creativity to create a "Huadu Jewelry Town" with jewelry industry characteristics and promote the comprehensive transformation and upgrading of the jewelry industry.
2. Current Development Status of Huadu Jewelry Industry
1. Industrial Development Overview
The overall planned area of ??Huadu Jewelry Industry is 2,300 acres, of which 1,581 acres have been developed. Including Jewelry City Phase I, II, III, IV and Jewelry Trading Center. There are 65 companies from France, Italy, Turkey, Poland, Thailand and other countries as well as Hong Kong and Taiwan. In 2006, the total output value of Huadu's jewelry industry was 450 million yuan, a year-on-year increase of 18.4%; the total export value was 55.72 million US dollars, a year-on-year increase of 102.3%; in 2008, under the influence of the global financial crisis, many companies suffered a setback in exports and began to pay attention to and explore the domestic market. , the transformation from earning meager processing fees to independent brand management kicked off the Chinese jewelry brand war. In 2011, Huadu's jewelry industry reached a new level, with an annual output value of 1.58 billion yuan, total tax revenue of more than 30 million yuan, and jewelry production and related employees growing from more than 3,000 to more than 30,000.
Guide map of Huadu Jewelry Town
In recent years, the business environment of Huadu’s jewelry industry has continued to improve, and a number of outstanding brand companies have emerged, becoming the backbone of the industry’s development. strength. There are more than 20 brand enterprises such as Shitouji Jewelry, Jiehongtai Jewelry, Folan Jewelry, Adsale Jewelry, Yunfeng Jewelry, Atasai Jewelry, and Baocai Jewelry. Among them, Shitouji Company was awarded the Guangzhou Famous Trademark in 2006, the Guangdong Province Famous Trademark and the China Well-known Trademark in 2007. By 2011, Shitouji Company had more than 1,000 chain stores, distributed in more than 30 provinces and cities across the country. Its main products include gemstone jewelry, jade boutiques, craft gifts, etc. Jiehongtai Company's "MGS" brand is a global chain brand. It combines emotional sterling silver with spiritual colored gemstones. The products are highly artistic and contemporary, with elegant styles and rich colors, interpreting nobility, With its multiple temperaments of frankness, temptation and unrestrainedness, it represents the world's fashion retro trend and classical style. It has opened nearly 50 brand stores in Europe (Italy) and many large and medium-sized cities in China, and established a brand franchise and brand direct sales network; The "FLON" brand of FLON jewelry originates from France. It uses unique European design to launch personalized jewelry with unique fashion styles. It has established an international sales network in more than 40 countries in Europe, the United States, Africa, and the Middle East, and enjoys a high reputation. .
2. Construction of key projects in the base
(1) Huadu (International) Jewelry Trading Center
The Huadu (International) Jewelry Trading Center is under construction Covering an area of ??152 acres, with a construction area of ??200,000 square meters, it is equipped with 2 jewelry museums, 3 theme clubs, and 2 hotel apartments. It is a large commercial center integrating office and trade, appraisal and auction, exhibition release, shopping and leisure.
Huadu Jewelry Industry Distribution Map
Huadu Jewelry Industry Development Layout
The Road to Construction of China’s Jewelry and Jade Jewelry Characteristics Industrial Base
(2) Shitouji Mineral Park
On August 15, 2009, the world’s first mineral theme park, Shitouji Mineral Park, opened in Huadu Jewelry City. The park brings together more than 5,000 strange stones, fossils, and gemstones from all over the world, presenting visitors with the wonderful natural world and spreading the fascinating stone culture. The park has an investment of more than 200 million yuan, covers an area of ??70 acres, and has a main construction area of ??17,777 square meters. It is a national 4A-level tourist attraction integrating science, education, shopping, and leisure tourism.
(3) Yunfeng Jewelry Trading Market
The first phase of Yunfeng Jewelry Trading Market has a construction area of ??about 18,000 square meters and has more than 750 shops, which can provide gold, silver, jewelry, It is the first large-scale professional jewelry trading market in Huadu District for the trading of various types of jewelry such as precious stones, semi-precious stones, pearls, and jade.
(4) Yunfeng Jade Dream Pavilion
The second floor of the Yunfeng Jade Dream Pavilion is designed to have a jade exhibition area, a master exhibition area, a volcano LED screen landscape, Fiber optic light murals, surround screen cinemas, cafes, cultural and creative sales areas, etc., by integrating technology and artistic elements, jewelry and jade are more fashionable. Yunfeng Jade Dream Hall is planned to be built into a characteristic jewelry exhibition hall that perfectly combines jewelry, art, and technology. It was officially opened to welcome guests in September 2012.
(5) Huadu Jewelry Town
Huadu Jewelry Town is located in the second phase of the Taiwan Jewelry Park of the Jewelry City, with the "Shitouji Mineral Park" as the center point. core area. Through the decoration and transformation of the park, surrounding areas and corporate buildings, and closely focusing on the concept of "turning the factory into a park, turning the workshop into an exhibition hall, turning the office into a club, and turning the park into a scenic spot", it is planned to build it It has become a national 5A tourist attraction.
3. The First Huadu International Jewelry Festival 2012
In order to seek more development and cooperation opportunities and promote the transformation and upgrading of Huadu jewelry industry, from September 14th to 17th, 2012, The "2012 Huadu International Jewelry Festival" was held, including 6 items: the opening ceremony, the opening of the Yunfeng Jade Dream Hall, the unveiling ceremony of Huadu Jewelry Town and the launching ceremony of the "Five A" scenic spot, the Jewelry Town Carnival, and the Jewelry Celebrity Night and jewelry summit forum. Through venue opening, product display, media promotion, industry promotion, etc., the event showcases Huadu’s new achievements in the development of jewelry industry, new blueprint for transformation and development, new business opportunities for investment in jewelry, and new cultural and creative image.
Opening Ceremony of 2012 Huadu International Jewelry Festival - Pulling the Bar
4. Development Advantages of the Base
(1) Regional Advantages
Huadu is located within the Pearl River Delta and has a developed three-dimensional transportation network of water, land and air, with convenient transportation. National Highways 106 and 107 and five expressways including the Airport Expressway, Guangqing Expressway, Beijing-Zhuhai Expressway, Guangzhou North Second Ring Road, and North Third Ring Road intersect in Huadu. The Beijing-Guangzhou Railway passes through the city, and Guangzhou North Railway Station is located in Huadu. Guangzhou Metro Line 9, which is under construction and runs through Huadu, will be fully opened in 2014. Huadu Port can provide direct flights to Hong Kong and Macao and reach all parts of the world. In particular, the completion of Guangzhou New Baiyun International Airport in Huadu, China's most modern aviation hub, not only enhances Huadu's location advantages, but also brings huge passenger flow and logistics to Huadu. At present, international express delivery giants such as UPS have settled in Huadu, and the jewelry products processed in Huadu can be quickly shipped to all parts of the world.
(2) Industrial advantages
Currently, Huadu’s jewelry industry brings together gold, silver, gold, silver, gold, silver, jewelry, etc. from France, Italy, Turkey, Poland, Thailand and other countries as well as Hong Kong and Taiwan. A professional manufacturer of crystals, semi-precious stones, pearls, agate, jade, etc., with complete varieties and mature technology. Its products include rings, pendants, earrings, earrings, necklaces, bracelets, hair buns and other jewelry pieces, handicrafts and decorative accessories. The jewelry industry is gathering and is transforming and upgrading in the direction of brand building, trading, exhibitions and tourism. Huadu has become an important domestic jewelry production base.
(3) Policy advantages
Since the development of the jewelry industry in Huadu in 2001, successive governments of Huadu District have attached great importance to it, fully supported it, and established a coordination leading group to study and formulate policies for the jewelry industry. policies to solve various operating problems for jewelry enterprises; Huadu Jewelry City Co., Ltd. and other supporting service agencies were established to provide one-stop services for investment, production and operation; during the construction and production operation of the industrial park, customs, taxation, industry and commerce, Functional departments such as environmental protection and human resources provide strong support. In 2009, the Huadu International Jewelry Trading Center project was included in the "Guangzhou Planning Outline for Building a Modern Industrial System (2009-2015)".
3. Prominent problems encountered in the development of Huadu’s jewelry industry
First, the prices of raw materials such as gold, silver, and diamonds fluctuate greatly. Uncertain factors in the formulation and implementation of market strategies for jewelry companies have increased, and corporate cost control has become more difficult.
Second, the RMB has appreciated significantly. Some export-oriented jewelry companies have been greatly affected. Export sales pressure has increased greatly, export profits have declined, and the competitiveness of corporate products in the international market has been weakened.
Third, there is a shortage of jewelry professionals. From technical workers to managers, from marketing personnel to design talents, there is a shortage of talents in all aspects related to jewelry production, which restricts the expansion of operations and large-scale production of enterprises. There is an urgent need to speed up the training of jewelry professionals to adapt to the market. need.
Fourthly, semi-precious stone jewelry lacks a series of standards and specifications. In this kind of competition in the jewelry market, some products are passed off as good or fake, which damages the image of the jewelry industry.
Fifth, the import tariffs and customs valuation of semi-precious jewelry raw materials are too high, and the tax burden is too heavy, which restricts the rapid growth of enterprises.
The world pays attention to Huadu jewelry
4. The development prospects of Huadu jewelry industry
The Huadu jewelry industry has experienced from scratch to small to large. Accumulation and development, in the next 10 years, standing at a new starting point, Huadu jewelry industry will follow the idea of ??"scientific development, transformation and upgrading" to optimize the industrial structure, transform the development mode, and promote the jewelry industry to take new steps and reach new heights. steps. In the future, the development of Huadu's jewelry industry will move in the following directions:
First, the industrial cluster will become more obvious and the industrial chain will become more complete. Further strengthen investment promotion and capital selection, introduce more enterprises with high-end production links, conducive to the extension of the industrial chain, and strong industrial driving force, so that enterprises with different business types in the same industry can complement each other, making the industrial cluster effect more obvious; in order to create a flower The Capital (International) Jewelry Trading Center and the introduction of provincial-level jewelry and jade jewelry testing centers will serve as starting points to form an integrated jewelry industry chain including raw material procurement, processing, trading, design, appraisal, and exhibition.
The second is to focus on brand building and guide the transformation and upgrading of enterprises. The long-term development of an enterprise is inseparable from the construction and management of brands. As the domestic and foreign market operating environments are increasingly changing, brand building can drive the development of the industry and guide enterprises to actively explore markets and build brands. I believe that in the near future, Huadu will The jewelry industry will create more Chinese famous brands and even world famous brands.
The third is to integrate with tourism culture to create a cultural and creative center for the jewelry industry. The Huadu jewelry industry will rely on jewelry theme park platforms such as Shitouji Mineral Park and Yunfeng Jade Dream Hall to further explore the cultural connotation of the jewelry industry, and organize activities such as the Huadu (International) Jewelry Festival, jewelry forums, and jewelry fashion conferences. Develop a distinctive jewelry tourism cultural industry, integrate elegant and exquisite jewelry culture into people's lives, enhance the cultural atmosphere of the jewelry industry, form a jewelry cultural creative center with Huadu characteristics, and create a Huadu jewelry town that attracts world attention .
Every step the Huadu jewelry industry will take in the next 10 years will be forward-looking, leap-forward and innovative. The development prospects of the Huadu jewelry industry will be broader and better!
Panorama of Jewelry City
The Road to Construction of China’s Jewelry and Jade Jewelry Characteristics Industrial Base