Fila was acquired by Anta. Since Fila was acquired by Anta, Anta's revenue has been showing a steady growth trend.

The continuous opening of stores in core business districts shows that a brand is gaining momentum. In fact, this sports brand from Italy has indeed become Anta's growth engine - Anta's sales and net profit have maintained double-digit growth for many consecutive quarters, and Fila's performance proportion has continued to increase. According to Anta's 2017 mid-term report, Fila's revenue has reached 20% of the group.

Due to good sales performance, the number of Fila stores has also maintained rapid growth. Anta's annual report shows that as of the end of December 2017, there were 1,086 Fila (including Fila KIDS independent stores) in Greater China, and the store opening target in 2018 is 1,300 to 1,400. As of December 2017, the number of Anta's main brand stores (including Anta children's independent stores) was 9,467.

Anta's expectations for Fila can also be seen from the growth targets it has set - from 2020 to 2025, Fila's growth rate will exceed 30%, two places higher than the group as a whole number growth target.

From the above it can be concluded that this is a successful acquisition case.

The relationship between Fila and Anta

First, Belle bought Fila’s trademark in China, and then Anta bought 85% of Belle’s equity. It is equivalent to Anta being the general agent of Fila in China.

As a fashionable sports brand, Fila is no stranger to consumers. Its fashionable and energetic image, novel design and high-quality products have left a deep impression on everyone.

In the 1970s, in order to cope with diversified development, Fila turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series, gradually developing into a model of fashionable sports brands and laying the foundation for The backbone of world-renowned sports brands.

Today's Fila takes the spirit of positivity, continuous struggle, and never giving up as its brand concept, and is famous all over the world for its elegant and dynamic design, high-quality materials and first-class tailoring.