Trademark registration needs to follow the following principles:
1. Principle of exclusivity: A trademark registration application should be exclusive, that is, the trademark applied for cannot be the same as a trademark that has been registered or applied for registration. or similar to avoid confusing consumers or triggering unfair competition.
2. Principle of distinguishability: The trademark applied for trademark registration should be sufficiently distinguishable, that is, it can be distinguished from other trademarks, so that consumers can identify and distinguish the sources of different goods or services.
3. Principle of legality: The trademark applied for trademark registration must not violate laws and regulations, and must not infringe on the legitimate rights and interests of others, including but not limited to other people's trademark rights, name rights, portrait rights, etc.
4. Principle of not misleading the public: The trademark applied for trademark registration must not be misleading, give the public a wrong impression or cause confusion, so as to avoid misleading consumers or triggering unfair competition.
5. Principle of no counterfeiting: The trademark applied for trademark registration must not counterfeit other people’s existing trademarks or other logos to prevent misappropriation of other people’s goodwill or cause confusion.
6. Principle of good faith: Applicants for trademark registration shall provide true and accurate trademark application information in accordance with the principle of good faith and shall not deliberately conceal or provide false information.
The above are the main principles that need to be followed when registering a trademark. During the trademark registration application process, applicants should abide by these principles and ensure that the applied trademark meets the requirements of laws and regulations.
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