Legend used to be Lenovo's English, and "Legend" means "legend" in Chinese, but this beautiful English name has already been registered in many countries. If Lenovo products enter overseas markets, it is impossible to use the "Lenovo" logo for sales and marketing.

Lenovo is a word created by Lenovo itself. Novo is a Latin root, which stands for novelty and innovation. "Le" is taken from the original "legend" and inherits the meaning of "legend". The whole word means "innovative association" or "associative innovation". Yang revealed that with the opportunity of logo switching, Lenovo has reorganized the overall structure of the brand. "Integrity, innovation, vitality, high-quality professional service and convenience" will represent the four top characteristics of Lenovo brand in the future.