according to the exposure data, Yunpincang is a social distribution platform under Vipshop, and the products are provided by Vipshop authorized by the brand, including domestic and cross-border products.
Personal distribution sellers who become shopkeepers in different ways form two levels in the distribution system: (1) Pay attention to WeChat official account, the shopkeeper of Yunpincang, enter "I want to open a shop" and register through the returned exclusive invitation link for opening a shop; (2) Registered at the invitation of friends who open stores, and automatically become fans of friends, that is, players.
It is reported that Yunpin Warehouse has many functions, such as one-click shelving and one-click sharing. Based on these functions, shopkeepers can quickly open a "small program" shop in Yunpin Warehouse, and the average time to manage the shop every day is "only 1~3 minutes".
in the process of sales, the shopkeeper can get two parts of commission: one is the reward after selling the goods, which can reach up to 3% of the selling price of the goods; Second, the first-level players complete the sales, and the shopkeeper can get 5% of the sales profits as dividends, which are subsidized by the platform and do not affect the players' income.
As for the user, as long as the receiving address is filled in, you can see the inventory situation of the goods around you, and enjoy free mail without threshold (trial operation stage). The seller guarantees delivery within 48 hours, domestic goods will be delivered within 3-5 days, and imported goods will be delivered within 7-3 days.
At present, the platform only supports WeChat payment, that is, Yunpincang is a platform grafted in the WeChat ecosystem, and even the main structure exists in the form of WeChat applets. Although only self-operated goods are provided at present, Yunpincang is also considering introducing more "good goods", and it does not rule out the introduction of personal goods and goods shelves, so this project is also likely to bring more abundant goods to Vipshop.