Why does this canned yellow peach, which even manufacturers deliberately deny that it has no medicinal effect and suggest that netizens rationally hoard goods, become an "artifact" for treating colds and fever in the eyes of the Northeast?
The product of the era of material scarcity
"When I was sick as a child, my family would feed me some canned peaches, which were cool and sweet. It will be much more comfortable after eating. " For many northeastern people, eating canned peaches when they have a fever or a cold has become a part of the treatment, and it can even be dubbed "Northeast Metaphysics".
The canned fruit shelves exposed by netizens on social platforms, among which canned peaches are out of stock. Screenshot from a social platform.
However, in fact, eating canned food with a cold and fever is just a helpless move of the people in Northeast China in the era of material shortage. The early canned yellow peaches were just "little brothers" among many canned fruits.
"When I was young, I had a fever and caught a cold. In addition to prescribing drugs normally, doctors will also eat canned fruits. In fact, it is because there is sugar in the can. " Ms. Qiu, who lives in Liaoning, told Zhongxin Finance, "White sugar has diuretic effect, which helps the body recover, but at that time, white sugar was very expensive, so canned fruit was used instead."
Canned fruit is not only a substitute for sugar, but also a "body body double" of fresh fruit. In the past, there were few fruits in Northeast China, almost only apples, pears and peaches, which were difficult to transport and store. Therefore, canned fruit, which is convenient to store, sweet but not greasy, and can supplement water, sugar and vitamin C, has become the first choice for sick people in Northeast China.
The "turning point" of canned yellow peach in Northeast China
According to Ms. Qiu's memory, the earliest canned fruits popular in the market were canned oranges, canned apples, canned pineapples, canned peaches, etc., among which canned oranges and canned apples were the most popular.
"Oranges are rare in the northeast, so there are many people who like to buy canned oranges for early adopters; Apples are produced in the northeast, canned apples are also the cheapest, and many people buy them. " In contrast, canned yellow peaches are actually not easy to sell.
This situation changed in the 1990s. At that time, merchants played the killer of "Tujili" in propaganda. "Peach trees ward off evil spirits, and" peach "and" escape "are homophonic. Eating canned peaches can' escape', so it spreads. "
The homophonic propaganda of "Peach Epidemic" exposed by netizens on social platforms. Screenshot from a social platform.
Since then, canned yellow peach has become a veritable "king of canned fruit" in Northeast China. Canned yellow peach is not only a nutritional product purchased when you have a fever or a cold. "Two packages of rotten cakes and two bottles of canned yellow peach" has become a small standard for many Northeast people to give gifts, adding a festive feeling to the table for birthdays and holidays.
From the early canned goods with miscellaneous brands to the establishment of brands after the promulgation of the Trademark Law, Northeasters who like to eat canned yellow peaches have also brought a large number of canned fruit manufacturers in Northeast China, such as Linjiabao and Zhenxin, to Dalian, Liaoning, which is rich in yellow peaches.
Experts and manufacturers remind: there is no rational hoarding.
Today, with the development of the Internet age, the enthusiasm of the Northeast people for canned yellow peaches has also infected the present southerners. After canned peaches became popular, many netizens in the south also expressed their feelings: "I panicked as soon as I arrived in Renye Fang. I have never known that canned yellow peaches have this effect for 30 years, so I hoarded them first. "
However, can canned yellow peach really treat fever and cold?
According to media reports, Gao Xiaoling, deputy director of the Department of Respiratory and Critical Care Medicine of the Second Hospital of Shanxi Medical University, reminded that canned yellow peaches are actually not a specific medicine for treating fever and cough, but rather a sweet "placebo". Especially when cough symptoms appear, eating sweets such as canned yellow peaches will aggravate cough.
Lin Jiapu, a canned enterprise, recently issued a statement saying that canned peaches themselves have no medicinal effects.
Lin Jiapu also issued a statement recently, saying that the canned yellow peach itself has no medicinal effect, but it can alleviate the uncomfortable state when you are sick and have no appetite. He also said that at present, the supply of canned yellow peaches is sufficient, and it is recommended that netizens rationally hoard goods and not blindly follow the trend.