In recent years, my country's independent automobile brands have been in a strengthening stage as a whole, and more and more consumers tend to buy independent brands. According to data, the market share of self-owned brand passenger cars has continued to rise for 10 months, accounting for "half of the country". So, if independent brands want to enter the high-end market, how can they stand out among the "surroundings" of joint venture brands?

Industry insiders say that if independent brands want to stand out, new products are the last resort. It is not difficult to see that most of the models showing a substantial growth trend in sales are in the new car sales cycle. They are either newly launched models, such as Changan Auchan and Haval H2, which sell over 10,000 units per month, or they are replacement models of classic models, such as Geely's new Emgrand, New Vision, Chery Tiggo 3, etc. Whether these are brand-new or updated models, they all represent the cutting-edge design and manufacturing levels of their respective brands. They are also equipped with the latest configurations and technologies that are most in line with market trends, so they are naturally concerned and welcomed by consumers.

In addition, as independent cars continued to decline in the first half of the year, the new Dongfeng Fengshen A60 was particularly eye-catching with a year-on-year sales growth of 387.8%. This new car has a transmission specially developed for the Chinese market and has high reliability. It has the advantages of flexibility, smooth shifting, low fuel consumption, low weight, and high configuration scalability, and its market performance is expected. Therefore, with the improvement of living standards, Chinese people's original demand for product quantity has been transformed into the pursuit of product quality. Focusing on this change in consumption, domestic car companies currently need to pay more attention to product quality and structural optimization when launching new products to improve supply efficiency.

At the same time, as a self-owned brand car, if you want to gain a certain degree of popularity, you still need to be careful. Take Dongfeng Fengshen Motors as an example. The main sales forces of this brand are basically three categories, SUVs, sedans and new energy models. This is also in line with the current market rules. Dongfeng Fengshen, whose brand tends to be younger, teamed up with LeTV Sports ShakeRun to take T running with more than 3,000 "LeRun Man" in July, and came to Ordos to cheer for the first Asian Beach Football Championship in August, all of which demonstrated the diversity of its brand marketing. trend. The rich content, whether interesting or fashionable, forms the brand's multi-dimensional coverage of young people's concerns and establishes a new image of the Fengshen brand.

In addition, supporting the development of self-owned brand cars is not just wishful thinking of consumers. Marketing is only one aspect, and quality also depends on it. The good news is that the current car manufacturing standards of first-tier independent brands are almost the same as those of joint venture brands. Coupled with price advantages and configuration advantages, consumers have no reason not to pay for a good car.

The author once believed pessimistically: independent brands will be wiped out in the next ten years, and it will be difficult to survive under the various advantages of joint venture brands. What is rare and valuable is that most independent brands are deaf to the outside world. Read only the books of saints and sages, create high-quality products one after another, and create sales myths one after another. Own brand, come on!