A few days ago, the identity dispute between Taiwan Province 5 Lan, mainland 5 Lan and 1.1 was once again pushed to the forefront by an announcement. This message was published in official website, 5 Lan, Taiwan Province.
this is a message to clear the relationship.
The announcement said:
Our company has no cooperative relationship with any new brand developed by enterprises or agents in various districts or overseas investment, and 5 Lan's headquarters has not changed its name or operated, invested or acted as a consultant overseas under other names so far. In order to avoid confusing consumers, 5 Lan hereby solemnly declares that any overseas claim to be an affiliated enterprise of 5 Lan is untrue.
There is an uproar in the workshop. What is the cause of the relationship between the three? Express specializes in this survey.
Taiwan Province 5 Lan's brand in mainland China is KOI
KOI was founded in 26 by Chairman Ma Yafen, one of the founders of Taiwan Province 5 Lan, inheriting the spirit of 5 Lan and communicating with Taiwan Province 5 Lan in personnel, materials and resources.
A little bit is not Taiwan Province 5 Lan
A little bit was founded by the agent in the north of 5 Lan in 21, and has no relationship with Taiwan Province 5 Lan in terms of funds, personnel, materials or shares.
Mainland 5 Lan is not registered as a cottage
In p>27, the trademark of Mainland 5 Lan was registered by a trading company. In 28, Ma Yafen went to Shanghai to discuss cooperation with the chairman of Real Pot Coffee Li Embroidered Satin. The two sides did not fully discuss the cooperation, and then Li Embroidered Satin helped buy back the trademark of Mainland 5 Lan in 29.
"In 27, when colleagues from Taiwan Province came to Shanghai to prepare to enter the mainland market, the trademark of 5 Lan was registered by a Hong Kong-funded enterprise in Shanghai".
Because the trademarks on both sides of the Taiwan Straits were not mutually recognized, Ma Yafen, one of the founders of Taiwan Province 5 Lan, found Li Embroidered Satin, who was running a real pot of coffee, and discussed to help buy back the mainland 5 Lan trademark.
Li embroidered satin said, "It took a sky-high price to buy back the trademark, but Ma Yafen was busy exploring the market of KOI Singapore", so the cooperation project of 5 Lan in mainland China had to be put on hold.
In p>212, the trademark of 5 Lan in mainland China was not used for five years, and by the time it was cancelled, "I spent so much money that I couldn't beat Shui Piao", so in order to protect the trademark rights, Shanghai Wushilan Restaurant Management Co., Ltd. was registered in Shanghai and officially launched the mainland tea market.
"The truth is there, but now it has been rumored to be a fake. The blame for the 5-year-old blame on the mainland is also heavy. "Li embroidered satin said.
Where there is tea, there are rivers and lakes
Tea is destined to become an industry with its involvement and rivers and lakes; Where there are rivers and lakes, there are grievances.
to clarify the relationship between Taiwan Province 5 Lan, mainland 5 Lan and 1: , Taiwan Province 5 Lan is the first knot to be mentioned, but it can't be avoided.
5 Lan across the Taiwan Strait is a well-known chain tea brand in Taiwan Province, and its brand origin can be traced back to the chicken chops shop run by Mama Ma in Tainan in 1994.
Mama Ma joined a chicken chops shop herself, and the business is good, but customers always want to enjoy a refreshing drink while buying chicken chops. Mother Ma, who discovered this business opportunity, handed over the task of opening a beverage shop to her son Ma Shaowei, who returned from the army.
a few months later, a vendor-style bar shop was born, which was planned and designed by Ma Shaowei, hand-made by Ma Dad, and covered with a green and white striped canvas canopy sewn by Ma Erfang, and cost only NT$ 1, (then equivalent to RMB 2,5).
A cup, fresh fruit and a kilo of red and green tea are the initial possessions of Ma Shaowei when he opened a shop. At that time, the newly opened beverage shop was as simple as not having a name.
The beverage store has been in business for half a year, and the business is getting better and better. It is urgent to choose a resounding store name. Once, Ma Shaowei came across a very memorable Japanese surname "5 Lan" and took it as the name of the store. "5 Lan" has been used ever since.
In p>1997, 5 Lan had its first model shop. Since then, a series of 5 Lan chain tea shops have been opened one after another, starting from Tainan, and then developing along Kaohsiung and Central District to Taipei and Taozhumiao areas.
Different from other tea brands, 5 Lan adopts the regional business model, that is, the regional agency system.
At present, 5 Lan has four regional agents in Taiwan Province, namely, Kaohsiung District, which was established by Mr. Guo in 2; Taichung District, founded in 22 by the elder sister Ma Yafen; Taipei District established by Mr. Lou and Mr. Zhu in 23; And Taozhumiao District established by Ma Yafang in 25, and these four districts set up their own companies.
after nearly 2 years of development, 5 Lan has more than 5 stores in Taiwan Province, ranking second in Taiwan, and the first place is Qingxin Fuquan.
at the same time that p>5 Lan is exploring the Taiwan Province market, COCO can drink tea and Happy Lemon entered the mainland market in advance at the beginning of this century.
The Ma family with a keen sense of smell noticed this huge and rapidly developing market. In 27, Ma Yafen came to Shanghai to discuss the expansion of cooperation with real pot coffee, and only then did she have the experience mentioned above.
as for "1: ", it is a private brand (Deep Cultivation Tea Co., Ltd.) founded in 21 by Mr. Lou, the agent of Taiwan Province 5 Lan North. "It has no relationship with Taiwan Province 5 Lan in terms of capital, personnel, materials or shares.
"At the beginning of business, we don't show mountains and rivers, so it's safe to be friends. According to industry insiders, with the rise of the market, especially in Shanghai, hand-to-hand combat is inevitable, coupled with the personal relationship with Taiwan Province 5 Lan, the words used in the publicity will be more or less related to the word "5 Lan".
This is dazzling and uncomfortable for Shanghai Wushilan Restaurant Management Co., Ltd., which owns the mainland trademark of "5 Lan".
for this reason, the two sides went to court. At 1 o'clock, Fang lost the case in the first instance and was found to constitute trademark infringement.
The court of second instance held that the words involved in the case were used together with the trademark "1: ", and the "5 Lan" was not highlighted, and the act of marking the words involved in the case was not used in the sense of trademark law, so there was no infringement.
The market is so big that it can accommodate many brands.
At the intersection of Zhongshan North Road and Ganhe Road in Shanghai, 5 Lan and 1 o'clock stores in mainland China stand hand in hand, orderly and serene.
In the national stores at 1 o'clock, the words "5 Lan related enterprises" are no longer used in the store signs.
According to the sampling statistics of consumers aged 15-45 in 25 cities of China by Kado Consumer Index, the actual space of ready-made drinks exceeds 1 billion. Euromonitor, a market research company, believes that the tea consumption market in China has huge potential consumption and full growth momentum.
"The tea market is large enough for many enterprises. Many big coffee makers in the industry said that the enterprises in it should cultivate the market, lead the atmosphere, become bigger and stronger, and promote the healthy development of the industry, instead of killing each other.
Zhang Weien of Shanghai 5 Lan thinks: "KOI is the most authentic pedigree theory, and mainland 5 Lan bears the most misunderstanding, but I believe that each brand has its own characteristics and expertise, and also has its own way of keeping a house. You do yours, I do mine, and each has its own market.
Original website: https://kknews.cc/finance/ynvkpyb.html