Brand wine refers to a series of core brand wines produced by brand enterprises, established directly affiliated marketing companies and formed teams to plan, promote and sell nationwide.

Custom-made liquor means that brand liquor enterprises tailor-made liquor with personal style for customers according to the specific needs of high-end customers of the group, from quality to image design. It is a kind of "one-to-one" high-quality service, mainly for middle and high-end people, and has the functions of investment, consumption collection, preservation and appreciation, brand promotion and so on.

Brand wine will always be mistaken for fake wine. The "branded wine" in a trademark means that the trademark owner does not produce it himself, entrusts others to process it, and then sells it under his own trademark. Whether the brand-name wine is branded or not depends first on whether the producer and the seller are the same enterprise or have obvious connections. For example, the legal persons with the same name, parent company or industrial and commercial inquiry are the same or belong to the same group, followed by the ownership of the inquiry trademark. If the trademark ownership belongs to the seller and the producer is obviously unrelated to the seller, it can be understood as brand wine.